The Real Cost of Influencer Marketing in India 2025
1. Introduction The influencer marketing cost in India has become one of the most discussed subjects among brands, creators, and marketers alike. Over the last few years, the space has…
Aqsa Pathan
The Business Model Behind the Creator Economy
The creator economy has changed how Indians look at work, fame, and business. From young YouTubers in Delhi to regional vloggers in Tamil Nadu, millions are turning creativity into a…
How Regional Influencers Drove a 5X ROI for an FMCG Brand.
In today’s fast-evolving FMCG sector, brands can no longer rely solely on traditional advertising to capture consumer attention. Regional influencer FMCG marketing has emerged as a game-changer, allowing brands to connect with…
How Influencers Are Changing the Face of D2C Marketing.
In the fast-shifting world of direct-to-consumer marketing, influencers have morphed from optional spokespeople into essential growth engines. Today, understanding D2C influencer marketing trends is non-negotiable for any brand aiming to…
Top 10 Fitness YouTubers Transforming India’s Health Scene.
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Top 15 UGC Creators in 2025 Who Are Helping Brands Scale.
The digital marketing landscape in India is evolving faster than ever. Brands are no longer relying solely on traditional influencer marketing India models; instead, they are looking to authentic voices…
Top 20 Nano Fashion Influencers in 2025.
Fashion in 2025 isn’t about red carpets or glossy lookbooks. It’s about authenticity—the way real people wear, remix, and talk about clothes. Across India, emerging fashion content creators are replacing…
Top 10 Micro Fitness Influencers worldwide, 2025.
The fitness world in 2025 isn’t about who flexes the most followers—it’s about who fuels real change. A value driven fitness influencer today is more than a body with a…
How Karishma Tanna Leveraged UGC for a Beauty Brand Launch
The Karishma Tanna beauty campaign marked a major shift in how Indian beauty brands launch new products. Instead of relying solely on high-budget influencer shoots or glossy ads, it brought…
How Sonu Sood’s Collab with a Wellness Brand Went Viral.
The Sonu Sood wellness campaign proved that celebrity endorsements can be more than glitzy ads. By combining celebrity health advocacy India, holistic healing lifestyle diseases, fitness and nutrition awareness India,…