Influencers Are Essential for Instagram’s Growth in Brand Partnerships
Instagram is a very popular app where people share pictures and videos. Many brands use Instagram to show their products. But do you know who helps them do this? It’s…
Pritha Ash
Unilever’s Decision to Stop Marketing Food and Drinks to Under-16s and Its Impact on Influencer Partnerships
Unilever, a big company known for its food and drinks, made a big decision. They decided to stop advertising these products to children under 16 years old. This choice is…
Bringing Brands, Talent, and Agencies Together: The Importance of Endorsements and Storytelling in Influencer Marketing
Influencer marketing is a powerful tool that helps brands reach more people. It connects brands, talented creators, and agencies in exciting ways. In this article, we will explore how endorsements…
The Key Metrics to Consider When Measuring the Success of Your Influencer Marketing Campaign
Influencer marketing is a smart way for brands to reach new customers and promote their products. When brands work with influencers, they want to know if their campaigns are successful.…
How Retail Media Could Bridge the Gap Between Performance Marketing and Influencer Campaigns
In today’s world, many people shop online, watch videos, and follow their favorite influencers on social media. Because of this, brands are always looking for smart ways to reach their…
The Future of Brand-Building: How Social Media and Influencer Marketing Drive Growth in Digital Video Spending
In today’s world, more and more people are using social media to connect with others, learn new things, and share their experiences. Because of this, brands are using social media…
Meta’s New Ad Targeting Rules Impacting Influencer Marketing Campaigns for Brands
Meta, the company that owns Facebook and Instagram, has recently introduced new ad targeting rules. These changes will affect how brands connect with their audience through influencer marketing. But don’t…
LinkedIn at 20: What the Future Holds for the Social Giant in the Influencer Marketing Space
LinkedIn is now 20 years old! Over the years, it has become one of the most popular social networks for professionals. But did you know that LinkedIn is also becoming…
Empathetic vs Exploitative Marketing: How to Use Influencer Marketing at the Right Moments for Campaign Success
In today’s world, brands use influencers to reach people and tell them about their products. This is called Influencer Marketing. But how can brands make sure they do it in…
The Rising Popularity of Influencers: How Social Stardom Became Marketing’s Most Exciting New Strategy
Influencers have become super popular! They are like stars on social media, and they help brands reach lots of people. But how did they become so famous, and why are…