Introduction:

If you’re looking to tap into Italy’s thriving pet‑care and animal‑loving community, you want to follow the Best Pet and Animal Care Influencers in Italy to Follow in 2025. These Italian pet influencers deliver heart‑warming, informative, and engaging content on dogs, cats, and overall animal welfare. They spark authentic conversations about pet care, lifestyle, rescue and adoption, and help shape trends across Europe. In this guide, we explore top names, the value they bring, and why they matter for pet parents and brands alike.

1. Why Pet Influencers Matter in Italy (2025 Context)

In recent years, the pet care niche in Italy has seen a strong surge. According to data from 2025, there are over 8,000 active “Pets & Animals” influencers listed in Italy. Their combined reach — more than 160 million followers — shows how widespread pet‑content consumption has become.

Moreover, average engagement rates are noteworthy: many accounts in the pet space see engagement between 5% to 8%, sometimes higher.

Therefore, for anyone interested in pet care — whether a pet owner, pet‑care brand, or simply a lover of animals — following the best pet influencers in Italy offers real value. You get tips on animal care, insights into Italian pet lifestyle, and a peek into how Italians treat their furry family members. As more people adopt pets in cities like Rome, Milan, and Florence, demand for genuine content and trustworthy advice grows.

2. What Defines “Top” Pet & Animal Care Influencers

Before diving into influencer names, it’s helpful to know what makes someone a top pet influencer. Here are key criteria that we used:

• Reach & Followers: Influencers with large audiences (from hundreds of thousands to over a million).
• Engagement Rate: High likes, comments, and real community interaction — essential for trust.
• Content Authenticity & Animal Care Value: Posts that show real pet care routines, adoption, rescue, feeding, health, and lifestyle — not just “cute pics.”
• Diversity of Pets: Profiles covering dogs, cats or multiple pet types (not just a trendy “pet fashion” account).
• Relevance for Brands & Collaboration: Accounts that lend themselves to product reviews, educational content, humane pet‑care messaging — beneficial for pet‑care brands or adoption drives.

By these measures, the “top Italian animal care creators” stand out not only for their popularity, but also for their genuine commitment to pet welfare and community engagement.

3. Leading Pet & Animal Care Influencers in Italy (2025 Picks)

Here are some of the current top pet influencers in Italy you should follow now — a mix of dog influencers, cat content creators, and broader pet‑lifestyle voices.

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

3.1 @andreasfashiongalaxy

• Followers: ~1.3 million, Engagement Rate: ~7.33% Upfluence
• Why Follow: A powerhouse among Italian pet‑lifestyle creators. High reach and strong engagement show this influencer resonates deeply with pet lovers. Their feed blends pet care tips, lifestyle shots with pets, and emotive stories — ideal for anyone curious about Italian pet lifestyle culture.

3.2 @maltipootoy.mia

• Followers: ~288,000, Engagement Rate: ~6.00%
• Why Follow: Great for dog lovers, especially small‑breed enthusiasts. The content covers daily pet care, grooming, and life with a Maltipoo. A good pick if you want to see the everyday side of pet ownership in Italian households.

3.4 @federico.santaiti

• Followers: ~197,600, Engagement Rate: ~15.62% (very high)
• Why Follow: One of the highest engagement rates among pet content creators in Italy. He posts a mix of pet care advice, playful pet content, and sometimes rescue/adoption stories. His strong community and interaction make his profile ideal for anyone researching real engagement from pet‑loving audiences.

3.5 @mercuri88

• Followers: ~648,700, moderate engagement.
• Why Follow: This account blends pet lifestyle content (activities with pets, pet‑friendly travel) with occasional pet‑care tips. Good for a broader sense of how pets integrate into everyday Italian lifestyle beyond home and basics.

3.6 Other Worthy Mentions

Accounts like@martyeyuko,@omundoeelas,@beatnicstore,@thelifeofyoda_ also form part of the wider pet‑care and animal‑loving community. These creators often focus on smaller or niche pet lifestyles — offering alternative perspectives beyond big‑follower accounts.

4. What Type of Content These Influencers Share (and Why It Matters)

4.1 Dog Influencers and Italian Dog Lifestyle

Dog influencers in Italy often showcase their pets in daily routines — feeding, grooming, walking in city neighbourhoods, travel. These stories help normalise pet‑friendly living in urban environments. Accounts like @maltipootoy.mia or @federico.santaiti illustrate what it means to raise a dog in a city like Milan or Rome: from morning walks, vet visits, to adoption or rescue drives.

4.2 Cat Influencers and Italy Cat Culture

While dog content is more visible, many creators also share cat‑focused content — cats at home, cat rescue, adoption stories. These “Italy cat influencers” may not always have huge follower counts, but they often enjoy a deeply engaged niche community. For pet‑care brands targeting cats, these creators offer real opportunity to reach passionate cat owners.

4.3 Pet Lifestyle Creators (Mixed Pets, Education & Welfare)

Some influencers position themselves as “pet lifestyle creators.” They talk about holistic pet care, responsible ownership, diet, mental wellness for pets, and even pet‑friendly travel. These creators align well with modern pet‑care brands that emphasise wellness, sustainable products, or humane care.

4.4 User‑Generated Content (UGC) and Influencer Marketing Opportunities

Many Italian pet influencers excel at producing UGC — authentic, unpolished content (short videos, reels, raw photos) that feels real. For brands, this kind of content tends to build stronger trust than heavily edited ads. This aligns with trending strategies in influencer marketing.

Asinfluencer marketingevolves, UGC videos from pet influencers often outperform polished ads, because audiences value real‑life experiences with pets. Especially for pet‑food, grooming, or wellness brands, partnering with pet influencers in Italy can generate high‑impact, high‑trust content.

5. Trends in 2025: What’s Shaping Pet Influencer Scene in Italy

• Rise of Micro & Nano Influencers: With over 8,000+ pet & animal influencers active in Italy, many smaller creators now contribute meaningfully to conversations around pet care.
• Increasing Engagement with Animal Welfare: More creators now highlight adoption, rescue, and responsible pet ownership. This trend helps shift the narrative from “pet as accessory” to “pet as family.”
• Pet Lifestyle Integration: Pets are no longer separate from lifestyle — creators show pets during travel, city life, events, routines. This helps normalise pet ownership among younger, urban Italians.
• Demand forReal UGC& Relatable Content: Audiences grow weary of overly staged content. Pet influencers offering genuine glimpses of daily pet life draw trust and loyalty.
• Brands Leaning into Pet‑Care Collabs: Pet‑food, grooming, pet‑accessories brands see value in the “petfluencer” economy. Collaborations with influencers help humanize brands and build community trust.

6. What Indian Brands (or Global Brands) Can Learn from Italian Pet Influencers

Even if you are not operating in Italy, the way Italian pet and animal‑care creators build community and trust offers valuable lessons — especially for markets like India where pet‑care is growing fast.

• Authenticity beats polish: Real-looking pet videos, genuine stories about adoption or care — audiences connect better.
• Engagement matters more than sheer follower count: As seen with accounts like @federico.santaiti, high engagement can come from relatability and regular posting.
• Mixed content works — lifestyle + care + emotion: Pet lifestyle content (pets at home, travel, daily life) alongside care tips builds a holistic connection.
• UGC & influencer marketing yields better ROI: For pet‑care brands, collaborating with pet influencers to create UGC videos helps raise credibility and trust — more than traditional ads.
• Community matters: Pet‑owners often seek community, advice, empathy. Influencers who build communities naturally become thought‑leaders.

For a brand in India, adopting a similar strategy — focusing on community, authenticity, real care, and emotional storytelling — can help tap into pet‑owners looking for trustworthy guidance.

7. How to Choose the Right Italian Pet Influencer (as a Brand or Pet‑Care Enthusiast)

When selecting a pet influencer for brand collaborations or to follow for genuine advice, consider:

1. Niche relevance — Do they focus on dogs, cats, or general pet lifestyle? Choose based on your brand or interest.
2. Engagement rate over followers — High engagement shows active followers who trust and interact.
3. Content authenticity — Look for posts about real pet care, rescue, adoption, daily routines.
4. Community & Values — Influencers promoting animal welfare, responsible care, adoption are more valuable for long‑term brand reputation.
5. Content quality & variety — Mix of photos, videos, reels, stories; helps in crafting UGC‑style content.

If you want to run campaigns, this methodology helps you find “pet influencers for brand collaborations Italy” — ones who deliver real value, not just big numbers.

8. Caution & Responsible Pet Influencer Culture

While pet influencers bring joy and information, it’s important to stay cautious:

• Avoid glamorising pets solely for aesthetics — responsible pet ownership means focus on health, welfare, adoption—not just looks.
• Always vet influencers for genuine pet care behavior. Some social media profiles may prioritise aesthetics over animal wellbeing.
• Promote adoption, rescue, and humane care over breeding or “perfect pet” culture. Influencers with ethical stance add more value.

9. Summary — What You Get by Following the Best Pet and Animal Care Influencers in Italy in 2025

• Access to genuine pet care tips, lifestyle inspiration, and real‑life pet stories.
• Insights into how pet ownership integrates into urban European life.
• A trusted community for animal‑welfare discussions, adoption, and responsible care.
• For brands: a ready audience for pet‑care products, grooming, wellness, pet‑friendly services.
• For pet lovers: motivation, emotional joy, and a sense of belonging in a global pet community.

10. Conclusion & Key Takeaways

Summary of Learnings & Tips

• The Best Pet and Animal Care Influencers in Italy to Follow in 2025 combine reach, engagement, authenticity, and dedicated content.
• Influencers like @andreasfashiongalaxy, @maltipootoy.mia, @federico.santaiti lead the pack — but many smaller creators also offer strong value.
• For brands — especially in pet food, accessories, grooming, or wellness — collaborating with Italian pet influencers (or using similar strategies for other markets) offers high trust and ROI.
• Pet‑care content resonates when it mixes lifestyle + care + emotion + honesty. That’s the heart of “pet lifestyle creators,” “Italian dog influencers,” “Italy cat influencers,” or general “Italian pet lifestyle creators.”
• As pet ownership grows globally, the influencer‑powered pet community — driven by UGC videos, real stories, and ethical pet care — will only grow stronger.

Want to Expand Your Pet‑Care Brand Reach?

If you are a pet‑care brand or a passionate animal‑lover, now is the time to tap into this powerful pet influencer movement. Collaborate with top influencers, build credible UGC Videos, and reach a world of pet lovers who value authenticity and genuine care.

About Hobo.Video

Hobo.Videois India’s leading AI‑powered influencer marketing and UGC company. With over 2.25 million creators, it offers end‑to‑end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.

Your next level of brand growth starts with one simple step.Take it now.
It’s not just about followers; it’s about real growth.Become a part of it.