What Makes Rare Beauty More Than a Celebrity Brand?
Over the past decade, celebrity beauty brands have launched at breakneck speed. One month it’s a pop icon. The next month it’s a reality TV mogul. Kylie Cosmetics. Fenty Beauty.…
Brand Learnings
Why Community Management Is Becoming More Powerful Than Ads
Introduction: When Ads Get Ignored, Communities Get Invited Community management has quietly moved from the sidelines to the centre of brand growth. Most people do not notice this shift immediately.…
Why Short-Term Campaign Wins Don’t Build Long-Term Growth
Introduction: The numbers look impressive.Sales spike for a week.Dashboards turn green.Teams celebrate. Then silence returns. This cycle repeats across Indian startups, D2C brands, and influencer-led businesses every month. A campaign…
Resilient CEO Habits 2026: Overcome Executive Burnout
In today’s high-pressure business world, CEOs and founders face constant demands, from long hours to high-stakes decision-making. These pressures can quickly lead to burnout if not managed properly. Implementing CEO…
Kareena Kapoor Khan’s Brand Evolution: What Founders Can Learn About Staying Relevant
Why Kareena Kapoor Khan’s Brand Evolution Matters Today Kareena Kapoor Khan’s Brand Evolution: What Founders Can Learn About Staying Relevant is not just a celebrity story. It is a masterclass…
35 Best Brand Slogans Every Marketer Should Know
Introduction: Why Brand Slogans Still Decide Who Wins in Marketing Marketing trends change every year. Platforms rise and fall. Algorithms keep shifting. However, one thing remains timeless—brand slogans. That is…
Why Most Brands Struggle to Collect Authentic Reviews
Introduction: In the bustling digital marketplaces of India, brands often find themselves chasing a mirage: the perfect online review. Every brand wants five-star feedback, yet few earn authentic voices. The…
Why Most Brands Struggle to Collect Authentic Reviews
1. Introduction: The Silent Crisis Behind Customer Reviews Every brand wants customer reviews. Yet, very few earn authentic ones. That truth sits at the heart of Why Most Brands Struggle…
Productivity Tips for Busy Entrepreneurs
Introduction Running a business in India in 2025 feels like running a marathon every single day. Founders juggle calls, staff issues, client follow-ups, marketing plans, and personal commitments. This is…
Customer Acquisition in 2025: What’s Working and What’s Not
Introduction: The monsoon rain pattered softly against the glass windows of Aarav’s small office in Bengaluru. The hum of distant traffic mixed with the quiet tapping of raindrops, creating a…