The Largest Community of Influencers in India
Introduction In India’s fast-paced tech world, few creators have left a mark as enduring as Trakin Tech Arun Prabhudesai. Known for his razor-sharp gadget reviews, crisp tech news, and relatable…
Introduction If you’ve ever gone down the rabbit hole of Indian tech YouTube, chances are you’ve come across Shlok Srivastava, or as millions know him, Tech Burner. His channel isn’t…
Introduction In 2025, marketers across India are waking up to a hard truth: celebrity endorsements look flashy but rarely deliver sustainable returns. Enter Tier 2 influencers, mid-tier creators with highly…
Introduction If there’s one thing that sets 2025 apart in the world of marketing, it’s the undeniable rise of data-driven influencer marketing. Gone are the days when simply partnering with…
Introduction: Why This Year Is Different Walk into any boardroom in 2025, whether it’s a scrappy D2C brand in Mumbai or a SaaS disruptor in Bengaluru and one phrase keeps…
Introduction: The New Startup Growth Playbook If you’re a founder in India right now, you’ve probably noticed a shift. Coffee table chats in Bengaluru’s startup cafes, networking nights in Mumbai’s…
Introduction Organic marketing has quietly become a lifeline for brand growth in India, yet many businesses still stumble. Consider this: 65% of Indian consumers research products online before purchasing (Hootsuite,…
Introduction If you ask any marketer in 2025 where fashion lives online, the answer will almost always be Instagram. It isn’t just another app on our phones, it has become…
Introduction In 2025, short-form content is dominating marketing strategies across India, reshaping how brands communicate and connect with audiences. Gone are the days when a static post or lengthy video…
Introduction In today’s hyper-connected digital landscape, simply partnering with an influencer is no longer enough. D2C brands in India must understand that content marketing boosts engagement by transforming interactions into…