Levi’s x Deepika Padukone: Influencer Marketing Strategy
Fashion trends come and go. From embellished sarees and kurtas in the times of kings and queens to its loose, comfortable cotton and linen counterparts, India has seen a major…
The Largest Community of Influencers in India
Fashion trends come and go. From embellished sarees and kurtas in the times of kings and queens to its loose, comfortable cotton and linen counterparts, India has seen a major…
Influencer marketing or Paid Influencer collaboration, which seems like a new concept nowadays, is interestingly old, prevailing in our marketplace for a very long time. Brands using people with some…
The tussle between the government and social media giants has been making headlines for the past few weeks. However, the news that is not making headlines is Apple’s new iOS…
The number of influencers is increasing weekly. Influencer marketing is a growing vessel with marketing budgets increasing to 65% last year. With 17% of brands investing in this industry in…
Millennials are a category of young adults within the current ages of 25-40 years or born between 1981 to 1996. This human generation is of interest because they are the…
Understanding the behavioural relationship of consumers and their purchasing habits helps marketers effectively promote products and brand images. This relationship is known as Consumer Behaviour, which is a study of…
2020 was a bittersweet year for all. Sure, the year had its ups and downs; we could even resort to calling it the worst year of our lives! With the…