As per our Influencer Marketing Report, beauty is one of the top 4 niches that generate high engagement and business in the influencer marketing arena. There are numerous beauty influencers uploading videos and giving tips on various social media platforms. Hobo Video brings you the list of the top 12 beauty influencers around the world.
Top 12 Beauty Influencers
To arrive at our list of the top 12 beauty influencers, we at Hobo Video used metrics such as the number of followers on different social media, engagement rate (total number of engagements divided by total reach, multiplied by 100), average likes per post, average comments per post, quality of content, and relevance of content to the topic. Read on to know the world’s top 12 beauty influencers, their content, journeys, lifestyle, and stats.
1. James Charles
James Charles is a successful entrepreneur, social media influencer, YouTuber, and makeup artist from the US. At the age of just seventeen, he became the first male ambassador of the popular cosmetics brand CoverGirl. James Charles in collaboration with Morphe Cosmetics has launched a clothing line called Sisters Apparel and a makeup collection called The Sister Collection. He was also the proud recipient of People’s Choice Awards under the category of Beauty Influencer in 2018 and 2020, Shorty Awards under the category of Breakout YouTuber in 2017, and many more. James Charles also hosts a new original series called Instant Influencer on YouTube. The series aims to spot the next great beauty influencer and comes with a cash prize of $50,000. He also appears in the shows The Secret World of Jeffree Star and Nikita Unfiltered.
Above all, as of February 2021, James Charles has 27 million followers on Instagram. He also has 25.6 million subscribers on YouTube, 7.8 million followers on Twitter, and 2.03 million followers on Facebook. You can also view the speakrj.com’s audit report of James Charles’s Instagram account. As per it, his engagement rate is 8.46%. Further, his average likes are about 20,06,236 per post, and his average comments are about 19,981 per post.
2. Huda Kattan (HudaBeauty)
Huda Kattan is a popular beauty vlogger, makeup artist, and entrepreneur. She studied makeup in LA and later worked for Revlon as a makeup artist. Huda Kattan’s online journey started as a WordPress blogger and now she is a proud owner of the cosmetics line Huda Beauty. Further, her products were used by celebrities like Kim Kardashian. Moreover, Huda Kattan stars in Huda Boss, her own original Facebook Watch reality series, along with her family. She also has been referred to as the Kim Kardashian West of the beauty influencer economy.
Above all, as of February 2021, Huda Kattan has 47.8 million followers on Instagram, 8.12 million followers on Facebook, 4.14 million subscribers on YouTube, 207.4K followers on Twitter. You can also view the speakrj.com’s audit report of Huda Kattan’s Instagram account. As per it, her engagement rate is 0.25%. Further, her average likes are about 1,14,178 per post, and her average comments are about 8,013 per post.
3. Jeffree Star
Jeffree Star is a well-known singer, songwriter, makeup artist, YouTuber, and entrepreneur. Before becoming a beauty influencer, he has been a popular singer. In fact, celebrity rapper Akon described Jeffree Star as the next Lady Gaga. In 2009, Star released Beauty Killer, a studio album featuring Nicki Minaj in Lollipop Luxury. He has many singles and extended plays to his credit. Jeffree Star also founded his own cosmetics company in 2014. He is the co-owner of Jeffree Star Cosmetics. In 2019, he launched Blue Blood, a new spring collection and one of the most sought-after cosmetic collections. He starred in two docu-series titled, The Secret World of Jeffree Star and The Beautiful World of Jeffree Star. He also started in a couple of podcasts, two episodes of LA Ink, and a feature film titled What Now.
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Above all, as of February 2021, Jeffree Star has 16.6 million subscribers on YouTube. He also has 13.9 million followers on Instagram, 7 million followers on Twitter, and 3.05 million followers on Facebook. You can also view the speakrj.com’s audit report of Jeffree Star’s Instagram account. As per it, his engagement rate is 3.08%. Further, his average likes are about 4,41,209 per post, and his average comments are about 3,285 per post.
4. Nikkie de Jager (NikkieTutorials)
Nikkie de Jager is widely known around the world by her YouTube channel NikkieTutorials. She is a popular makeup artist, beauty vlogger, and influencer. She became famous when her video titled ‘The Power of Makeup’ went viral. In 2019, Nikkie de Jager was announced as the Global Beauty Adviser for Marc Jacobs Beauty. Above all, as of February 2021, Nikkie de Jager has 14.5 million followers on Instagram. SHe also has 13.8 million subscribers on YouTube, 2.2 million followers on Twitter, and 1.25 million followers on Facebook. You can also look at the speakrj.com’s audit report of Nikkie de Jager’s Instagram account. As per it, her engagement rate is 3.03%. Further, her average likes are about 4,37,279 per post, and her average comments are about 2,746 per post.
5. Rachel Claire Levin (rclbeauty101)
Rachel Claire Levin is a well-known beauty guru and YouTuber. She featured in an episode of Steve Harvey. In 2020, Rachel Claire Levin launched RCLÓ Cosmetics, her own makeup brand. She also launched her music career by debuting her first single, Myself, under Sun & Sky Records. Above all, as of February 2021, Rachel Claire Levin has 14.6 million subscribers on YouTube. She also has 3.3 million followers on Instagram, 3.3 million followers on Twitter, and 270K followers on Facebook. You can view the speakrj.com’s audit report of Rachel Claire Levin’s Instagram account. According to it, her engagement rate is 1.50%. Further, her average likes are about 48,701 per post, and her average comments are about 2,031 per post.
6. Michelle Phan
Michelle Phan is a famous makeup artist, YouTuber, beauty icon, voice actor, and entrepreneur. She co-founded MyGlam in 2011, now known as Ipsy, a monthly beauty products subscription service. L’Oreal launched EM Cosmetics in 2013, a new cosmetic line by Michelle Phan. She is also the author of the book titled Make Up: Your Life Guide to Beauty, Style, and Success–Online and Off. In 2018, she founded Thematic, a music licensing company. Above all, as of February 2021, Michelle Phan has 8.86 million subscribers on Youtube. She also has 3.05 million followers on Facebook, 2 million followers on Instagram, and 861.6K followers on Twitter. You can view the speakrj.com’s audit report of Michelle Phan’s Instagram account. As per it, her engagement rate is 2.27%. Further, her average likes are about 45,757 per post, and her average comments are about 299 per post.
7. Manny Gutierrez (Manny Mua)
Manny Gutierrez is better known to everyone by his YouTube channel Manny Mua. He is a popular makeup artist, beauty icon, YouTuber, and entrepreneur. Manny is the first male brand ambassador for Maybelline. He is the founder and owner of Lunar Beauty, a well-known cosmetics brand. Manny Gutierrez has collaborated with Makeup Geek on an eye-shadow palette and with Morphe Cosmetics on another eye-shadow palette. He also collaborated with Ofra Cosmetics on lip products and with Jeffree Star Cosmetics on two highlighters and two lipsticks. As of February 2021, Manny Gutierrez has 4.87 million subscribers on YouTube, 4.1 million followers on Instagram, and 1.5 million followers on Twitter. As per speakrj.com’s audit report of Manny Gutierrez’s Instagram account, his engagement rate is 2.26%, average likes are about 93,531 per post, and average comments are about 1,084 per post.
8. Sara Marie Lawler (SaraBeautyCorner)
Sara Marie Lawler is a well-known beauty vlogger, YouTuber, and online influencer. She is better known by her YouTube channel SaraBeautyCorner. Sara Marie Lawler’s first-ever video on YouTube titled, ‘OMG! Not Another Beauty Guru :P! A Beauty Trailer from a Beauty Guru Living in Norway’, went viral and became an instant internet hit. You can watch it here. Her DIY videos are widely famous as they provide the viewers with easy tricks on how to make fun stuff using items easily available at most of the homes. As of February 2021, Sara Marie Lawler has 10.6 million subscribers on Youtube, 339K followers on Instagram, 78K followers on Facebook, and 19.1K followers on Twitter. As per speakrj.com’s audit report of Sara Marie Lawler’s Instagram account, her engagement rate is 3.7%, average likes are about 12,643 per post, and average comments are about 138 per post.
9. Shannon Harris (Shaaanxo)
Shannon Harris is better known online by her YouTube channel Shaaanxo. She is a leading beauty icon, YouTuber, and online influencer from New Zealand. Shannon Harris is well-known in the online beauty industry due to her informative and engaging beauty tips tutorials. As of February 2021, Shannon Harris has 3.6 million followers on Facebook, 3.11 million subscribers on YouTube, 1.4 million followers on Instagram, and 380.1K followers on Twitter. As per speakrj.com’s audit report of Shannon Harris’s Instagram account, her engagement rate is 1.06%, average likes are about 13,706 per post, and average comments are about 1,638 per post.
10. Shayla Mitchell (makeupshayla)
Shayla Mitchell is a well-known makeup artist, beauty vlogger, and Instagram star. She is better known to all by her Instagram account ‘makeupshayla’. Shayla Mitchell collaborated with Maybelline and launched an eye makeup collection including mascaras and a mini eyeshadow palette. She also collaborated with Colorpop and launched an eyeshadow palette, makeup bag, and lip kit. As of February 2021, Shayla Mitchell has 2.7 million followers on Instagram, 754K subscribers on YouTube, and 141.4K followers on Twitter. As per speakrj.com’s audit report of Shayla Mitchell’s Instagram account, her engagement rate is 1.56%, average likes are about 42,154 per post, and average comments are about 391 per post.
11. Thuy Le (xthuyle)
Thuy Le is a well-known makeup artist, beauty vlogger, and Instagram icon from London. She is better known online via her Instagram account ‘xthuyle’. Thuy Le featured in various publications such as Vlot, Wonderland, and Hunger Magazine. As of February 2021, Thuy Le has 1.9 million followers on Instagram, 455K subscribers on YouTube, and 8.47K followers on Twitter. As per speakrj.com’s audit report of Thuy Le’s Instagram account, her engagement rate is 1.65%, average likes are about 32,012 per post, and average comments are about 228 per post.
12. Nyane Lebajoa (nyane)
Nyane Lebajoa is a popular makeup artist, beauty vlogger, Instagram icon, and online influencer. She is better known to the online beauty community by her Instagram account nyane. On nyane.co, she launched her own clothing line. As of February 2021, Nyane Lebajoa has 1.5 million followers on Instagram, 40K subscribers on YouTube, and 7.03K followers on Twitter. As per speakrj.com’s audit report of Nyane Lebajoa’s Instagram account, her engagement rate is 4.95%, average likes are about 73,723 per post, and average comments are about 264 per post.
How did you like our top 12 beauty influencers?
Hope to enjoyed Hobo Video’s list of the top 12 beauty influencers. Did we miss anyone? Who is your favorite beauty influencer? Let us know your thoughts on this article by dropping a comment below. We are open to any queries and feedback.
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