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The realm of social media is ever-growing, attracting new people every day. As of 2021, it has over 3.96 billion users with an average user creating up to 8.6 accounts…
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How Pringles Hit Big Sixes in IPL 2020? #WaveitwithPringles
If you like binging on munchies you must be no stranger to a stack of Pringles. In today’s story, Hobo. The video is here with a brand case study as…
Why A Brand Brain Trust Is Essential For Brand’s Success
A successful brand needs a clear and well-established process to maintain steady growth. However, the brand needs to preserve its image and reputation in customers’ mind to grow. Different approaches…
How To Find Nano And Micro-Influencers For Your Brand
Who are nano and micro-influencers? Nano and micro-influencers are social media influencers with a lesser number of followers. Nano influencers are influencers with less than 1K followers. Usually, nano influencers…
How Entrepreneurs And Influencers Contribute To Brand Building
Today’s business landscape has been changed in every possible aspect with the Internet being the centre of almost every business. Right from producing or generating content/goods to marketing and selling…
Influencer Marketing Basics
In today’s world and marketplace, brands leverage social media to increase brand awareness and drive traffic to their websites for more return. The reason is that social media now provides…
Hashtag Analytics: The Power Of Hashtags In Social Media Marketing
The hashtag has been an integral part of your social media for since long. Hashtag implementation within your content works wonders for your content gaining views and in return increasing…
Why Brand Authenticity Is Imperative?
One in every five Instagram profiles we come across is an influencer. It is a well-known fact that influencers have consistently been vital to any effective marketing effort of a…