The Largest Community of Influencers in India
A New Year campaign offers a prime opportunity to capture fresh audiences and keep your brand buzzing. To make an impact, brands need a strategy that leverages influencer marketing effectively.…
The #ShedTheTax Campaign, Influencers, Financial Awareness, and PNB MetLife have made headlines for their creative and impactful approach to educating the Indian public on tax-saving opportunities. In a landscape where…
In the world of business, brand image is everything. It can be the defining factor that differentiates one company from its competitors. The evolution of a brand’s image, especially through…
In the contemporary digital landscape, brands such as Mountain Dew are perpetually seeking innovative methods to connect with their audiences. Mountain Dew, a well-known beverage brand, acknowledged that conventional television…
At the 2024 Cannes Lions Festival, social media and influencer marketing emerged as dominant forces in shaping brand narratives and driving audience engagement. The festival recognized campaigns that took bold…
Pepsico India’s strategy serves as a compelling illustration of how brands can effectively harness roles together to achieve maximum impact. By integrating these two approaches, Pepsico has formulated a distinctive…
SUGAR Cosmetics, a well-known Indian beauty brand, celebrated Women’s Day 2024 with a creative campaign that used influencer marketing to boost its brand impact. By collaborating with a diverse group…
In recent years, influencer marketing has become an essential strategy for businesses looking to elevate their brand engagement and connect with their target audience. Influencer marketing campaigns have demonstrated how…
In India, the digital music and entertainment space is fiercely competitive. Gaana’s HotShots, a short-video platform under the popular music streaming app Gaana, has innovatively embraced user-generated content (UGC) and…
In the challenging times of lockdown, Tata Capital took a unique approach to connecting with people, leveraging the power of influencers to build brand trust. As many struggled with uncertainty,…