Influencers Are Essential for Instagram’s Growth in Brand Partnerships
Instagram is a very popular app where people share pictures and videos. Many brands use Instagram to show their products. But do you know who helps them do this? It’s…
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Unilever’s Decision to Stop Marketing Food and Drinks to Under-16s and Its Impact on Influencer Partnerships
Unilever, a big company known for its food and drinks, made a big decision. They decided to stop advertising these products to children under 16 years old. This choice is…
The Future of Brand-Building: How Social Media and Influencer Marketing Drive Growth in Digital Video Spending
In today’s world, more and more people are using social media to connect with others, learn new things, and share their experiences. Because of this, brands are using social media…
The Rising Popularity of Influencers: How Social Stardom Became Marketing’s Most Exciting New Strategy
Influencers have become super popular! They are like stars on social media, and they help brands reach lots of people. But how did they become so famous, and why are…
How to Maximize Influencer Marketing ROI by Leveraging Mobile Messaging for Better Engagement
Influencer marketing is a great way for brands to reach more people. Influencers are people with many followers on social media, and they can help brands share their message. But…
Unilever Calls on Influencers to Promote Sustainability and Speak Out Against the Growing Trend of Greenhushing
Unilever is a big company that makes many products, like soaps, shampoos, and food. Recently, they decided to use influencer marketing to talk about something very important: sustainability. They want…
Pinterest’s Body Neutrality Campaign: How It Uses Influencer Marketing to Drive Growth and User Retention
Pinterest is a fun platform where people share and discover new ideas, especially about fashion, home, and food. Recently, Pinterest launched an exciting campaign called the Body Neutrality Campaign. This…
How JBL’s Innovative Influencer Marketing Campaign at MW Awards 2023 Went Viral and Drove Brand Awareness
In 2023, JBL, a popular brand known for its awesome speakers and headphones, launched a cool influencer marketing campaign during the MW Awards. This campaign not only grabbed people’s attention…
The 2024 Agenda: Social Media’s Role in Brand Building
In 2024, social media is more important than ever for brand building. Companies use platforms like Instagram, Facebook, and YouTube to connect with people and share their products. But one…
How AI-Generated Content May Soon Require Online Warnings: Impacts on the Future of Influencer Marketing
Have you ever seen a cool video or picture online and thought a real person made it? Well, things are changing! Computers, also called Artificial Intelligence, can now make pictures,…