Bhuvan Bam Ranks at the Top of Hansa Research’s Social Media Influencer List
Have you heard of Bhuvan Bam? He’s one of the most popular influencers in India, and guess what? He recently ranked at the top of Hansa Research’s Social Media Influencer…
influencer marketing
3 Out of 5 Consumers Tries Products Recommended by Influencers
Have you ever bought something because your favorite influencer recommended it? Well, you’re not alone! A recent survey shows that 3 out of 5 consumers are likely to try products…
Influencer Commerce 101: A Beginner’s Guide to Understanding This Growing Trend
Have you ever heard about influencers and wondered how they help brands sell products? Influencer commerce is when influencers work with brands to sell products online. It’s a growing trend…
India’s Influencer Marketing Sector Set to Surpass $375 Million: Insights
India’s influencer marketing sector is growing very fast and is set to cross $375 million soon. It’s becoming an exciting and important way for brands to reach more people and…
Influencers and UGC Becoming Crucial for Amazon’s Great Indian Festival
The Great Indian Festival is a big shopping event on Amazon, where people can find amazing deals and discounts. But have you ever wondered how Amazon makes it so popular?…
34% of Indians Prefer Brands Recommended by Social Media Influencers
Did you know that more than one-third of Indians choose products recommended by social media influencers? Yes, a recent survey shows that 34% of people in India prefer to buy…
From ‘Tapris’ to Influencers: The Unique Strategies That Boosted Zudio’s Brand Awareness
Have you ever walked by a small tea shop called a “tapri” and noticed how people love to gather there? Zudio, a popular clothing brand, has a similar story. They…
Case Study: How Influencer Engagement for Bachchhan Paandey’s Release Achieved 1 Billion Impressions
Case Study: How Influencer Engagement for Bachchhan Paandey’s Release Achieved 1 Billion Impressions
Have you ever wondered how movies manage to grab so much attention before their release? Well, one exciting way they achieve this is through influencer marketing! In this article, we…
Transparency and Honesty: Key Factors That Drive Consumer Trust in Influencers, According to ASCI
Have you ever wondered why you trust some people more than others? This is especially true for influencers! Influencers are people we see on social media who share their opinions…
CRED’s Influencer Marketing Campaign: Building Buzz Around Their Luxury Travel Venture
Have you heard about CRED’s exciting new luxury travel venture? It’s amazing! To make sure everyone knows about it, CRED used influencer marketing. This is when brands work with popular…