The Largest Community of Influencers in India
In the ever-evolving landscape of digital marketing, lifestyle influencer campaigns’ ROI has emerged as a pivotal metric for brands aiming to resonate with India’s diverse and dynamic consumer base. According…
India’s digital landscape has changed rapidly over the last decade. With social media platforms such as Instagram, YouTube, and Hobo.Video giving rise to a new breed of digital creators, Lifestyle…
In today’s digital-first India, the debate around Influencers vs Celebrities for Brand Success is hotter than ever. Brands are increasingly torn between investing in mega celebrities with traditional fame and…
1. Introduction: The Battle Between Influence and Fame In the last decade, the marketing world has witnessed a fascinating shift. Brands are no longer restricted to using celebrities as the…
Introduction In today’s digital-first world, user-generated content (UGC) has emerged as a game-changer for brands looking to scale globally. From small D2C brands to multinational corporations, companies are leveraging authentic…
1. Introduction Kusha Kapila has become one of India’s most influential social media personalities. From Instagram sketches to MTV shows, she has captivated millions with her comic timing, relatable characters,…
Fashion in India has always been deeply connected with culture, cinema, and everyday lifestyle choices. Over the last decade, the spotlight has expanded beyond Bollywood celebrities to include a new…
Fashion in India has shifted from glossy magazine covers to Instagram feeds and YouTube channels, where creators drive conversations about style, grooming, and individuality. Today, Male Indian Fashion Influencers inspire…
The debate of Marketing Agency vs Influencer Platform has become one of the most important discussions in today’s digital economy. Brands across India and globally are struggling to understand whether…
Starting a business is exciting, but it comes with many challenges. One of the biggest questions first-time founders ask is: What is a marketing agency, and do I really need…