influencers

How Instagram Shopping is Revolutionizing Influencer Marketing

1. Introduction: Revolutionizing Influencer Marketing Instagram shopping has emerged as a substantial game-changer, fundamentally altering influencer marketing and reshaping the manner in which brands connect with their audiences. With Instagram’s…

How Vishal Sharijay Garg, Founder of Hobo.Video, Helps Leading Brands Leverage Influencer Partnerships to Drive Growth

In today’s digital-driven marketplace, brands leverage on influencer partnerships to establish meaningful connections with their target audience. Vishal Sharijay Garg, the visionary mind behind Hobo.Video, has played a crucial role…

Ambassadors, Influencers and KOLs – What’s the Difference? And How Should You Use Each in Your Influencer Marketing?

In today’s digital era, terms such as ambassadors, influencers and Key Opinion Leaders (KOLs) are frequently used synonymously. However, grasping the differences between these roles is essential for developing effective…