Inbound marketing and its strategies; A Beginner’s Guide
Taniya Santani
By Taniya Santani What is Inbound Marketing? A fundamental shift in the way you do business and is a philosophy based on helping people. The inbound approach to doing business…
marketing startegy
Word of Mouth Marketing: 8 must-have points to use WOM referrals and promote your brand
Rachit Sharma
By Saumya Gupta What’s Word of Mouth Marketing (WOMM)? To be very concise, it is free advertising based on customer experience. Customers who are happy with the brand talk about…
Cornitos and IPL 2020 #MatchCornJeetega Marketing Strategy
Harneet Kaur
By Rachit Sharma Indians have a special place for enticing flavors in their heart, always in search to find something that can please their taste buds. Snacks serve as the…
Marketing Strategy Case Study of Axis Bank: #AxisThoughtFactory
By Rachit Sharma Axis bank has touched the lives of people belonging to every economic status. Being titled as third largest private sector bank in India according to Indian companies.…
Pepsi #YourWildestDreams On Triller: Influencer Marketing Case Study
By Reez Ndukwe First things first, Triller is a social video app that is gaining acceptance as an alternative to TikTok. The app was created in the U.S and just…
5 Popular Influencer Marketing Myths You Need To Overcome
By: Zeinab Farock Marketing strategies have evolved in the past decades with a larger scope in business marketing to include influencer marketing. According to statistics, the advantage of influencer marketing…
Influencer Marketing Case Study: Lay’s #SmileDekeDekho Ad Campaign
By Reez Ndukwe Almost every young teenager has dreamt of been famous; of being an influencer. Some young ones have succeeded in becoming one and been the face of fashion…
1 Rule For Making Brands More Memorable To Consumers
By Reez Ndukwe “How can I make my brand more distinct and memorable in the minds of prospects?” A lot of entrepreneurs and salespeople have asked themselves this question at…
Case Study Of Sleepwell’s Influencer Marketing Campaign Strategy In India for 2021
By Zeinab Farock Sleepwell has been awarded “India’s Most Trusted Brand” by India Today, in 2020. Sleepwell’s marketing campaign is the best example of a successful influencer marketing strategy. The…
Fake Instagram Influencers: How To Identify And Spot Them Easily
By Raja Anjana Kothapalli The digital marketing world is powered by influencers who, as their name suggests, influence the behaviour and choices of people who follow them. But, do you…