Marketing

Vishakha Nehe, Founder of Hobo.Video, on How Embracing Authenticity Online Drives Business Success

In the current digital era, embracing authenticity online propels business success to unprecedented heights. For brands and businesses, as well as influencers, this strategy not only cultivates deeper connections with…

Vishakha Nehe, Founder of Hobo.Video, on the Importance of Building a Strong Foundation for Successful Influencer Collaborations

1. Introduction: The Importance of a Strong Foundation for Successful Influencer Collaborations In today’s rapidly evolving digital landscape, the Foundation for Successful Influencer Collaborations is more essential than ever; brands…

Vishakha Nehe, Founder of Hobo.Video, on How to Shift Focus from Market Share to Building Emotional Connections Through Influencer Partnerships

In today’s competitive environment, companies frequently emphasize expanding their market share. However, the emphasis should not exclusively be on these figures. Instead, cultivating emotional connections via influencer collaborations can assist…