The Evolution and Impact of Virtual Influencers on Modern Marketing
In today’s world, we see many different types of influencers on social media. Influencers are people who have a lot of followers and can affect what we buy, think, and…
Marketing
Building Digital Communities with Micro and Nano Influencers: Strategies
In today’s digital world, brands connect with their audiences in many ways. One of the most powerful ways is through Influencer Marketing. But what exactly is it? In simple words,…
Case Study: How ‘The Family Man Season 2’ Marketing Campaign Successfully Used Brand Heads as Influencers
When ‘The Family Man Season 2’ came out, it became super popular in India. But what made it such a big hit? Well, besides the amazing story and acting, the…
Are ASMR Videos the Next Big Thing for Influencers in India? An In-Depth Opinion
Have you ever heard someone whispering, tapping, or making gentle sounds that make you feel relaxed or even give you a tingly feeling? That’s what ASMR videos do! ASMR, or…
The Rise of Virtual Influencers: Bridging the Gap Between Digital and Real-World Brand Engagement
Imagine having a favorite online character that looks and acts like a real person but isn’t human. This is what we call a virtual influencer. A virtual influencer is a…
3 Out of 5 Consumers Tries Products Recommended by Influencers
Have you ever bought something because your favorite influencer recommended it? Well, you’re not alone! A recent survey shows that 3 out of 5 consumers are likely to try products…
India’s Influencer Marketing Sector Set to Surpass $375 Million: Insights
India’s influencer marketing sector is growing very fast and is set to cross $375 million soon. It’s becoming an exciting and important way for brands to reach more people and…
Survey Reveals 73% of Amazon Employees Considering Quitting Over 5-Day Return-to-Office Policy
Imagine this: You’re used to working from home, enjoying your cozy space, and then suddenly, you’re asked to go back to the office five days a week. That’s what happened…
Case Study: How Influencer Engagement for Bachchhan Paandey’s Release Achieved 1 Billion Impressions
Case Study: How Influencer Engagement for Bachchhan Paandey’s Release Achieved 1 Billion Impressions
Have you ever wondered how movies manage to grab so much attention before their release? Well, one exciting way they achieve this is through influencer marketing! In this article, we…
FMCG Sector Leads the Way in Influencer Marketing: Key Insights from Dentsu India
The Fast-Moving Consumer Goods (FMCG) sector is leading the way in influencer marketing! Brands use influencer marketing to tell more people about their products. You might have seen influencers talk…