The world of social media moves fast — and for brands, tapping into youth‑centric voices has never been more powerful. In this article, we explore the top kids and teens influencers in New Zealand for 2025, shining a light on rising Kiwi child‑Instagram stars, NZ teen content creators, and kids lifestyle creators in NZ. If you plan influencer marketing or brand-building targeting younger audiences, this deep dive can help you identify who’s shaping Gen Z & younger culture Down Under — and why they matter.

1. Why Kids & Teen Influencers Matter (Especially in New Zealand)

• New Zealand is a relatively smaller country population-wise. That means when creators gain traction, their influence often feels more personal and close-knit. Engagement and community trust tend to be higher compared to overly saturated global markets. As global attention shifts toward micro-communities, Kiwi child and teen influencers offer brands access to tight-knit, loyal audiences.StarNgage
• Kids and teens content — from playful Instagram posts to wholesome YouTube family vlogs — tends to resonate emotionally. Parents, younger siblings, and peers often tune in. For brands targeting families, youth, parenting, or lifestyle categories, this demographic becomes gold.
• The rise of user-generated content (UGC) and short-form video formats worldwide makes it easier for younger creators to shine. In this context, “top kids and teens influencers in New Zealand for 2025” are not just media stars — they double up as trusted voices that can influence purchasing, trends, and culture.

2. How We Pick the ‘Top’ Influencers (Metrics, Niches, & Relevance)

Before we list names, it’s important to clarify how “top” is defined here — because the landscape is dynamic. Here’s what matters:

• Follower count, engagement rate, and audience quality — especially from kids and family niches. Data aggregators like influencer‑marketing platforms regularly compile such lists for 2025.
• Niche relevance — whether a creator focuses on kids, parenting, teen lifestyle, family vlogs, or age-appropriate content. Kids lifestyle creators NZ and NZ teen content creators get priority.
• Authenticity and consistency — real, honest content (versus flashy or purely promotional posts), which tends to build trust. This aligns with the principles of genuine UGC and influencer marketing’s “whole truth” approach (something we advocate at Hobo.Video).
• Platform mix and reach — Instagram, YouTube, TikTok, or multi-platform presence, especially important for brands targeting a younger, cross‑platform audience.

Based on these metrics and recent 2025 data, here are some of the most promising names and channels.

3. Spotlight: Standout Kids & Teens Influencers in NZ (2025)

Jenni (Instagram:@creativeplayideas)

• According to recent rankings among kids‑niche Instagram influencers in 2025, Jenni leads the list with ≈ 128,000 followers.
• Content Style: Playful, creative — likely focused on kids’ activities, family‑friendly lifestyle, craft ideas, or parenting/child‑centric content. Her positioning makes her a top pick among “Kiwi child Instagram stars.”
• Why she matters: For brands targeting young families or children’s products (toys, clothing, baby gear, educational items), Jenni offers a relatable, trusted voice. Her relatively large following and niche engagement make her a strong candidate for collaborations.

Mark Christian Frankie & Lulu (Instagram:@lovefromyourdads)

• Ranked among top kids Instagram influencers in recent 2025 lists.
• Content Style: Family lifestyle — based on handle “lovefromyourdads,” likely sharing parent‑child content, daily life with kids, love & family values. This aligns with what brands often look for when targeting parenting, children’s products, or inclusive family content.
• Why worth noting: Having consistent real-family content and engagement makes them attractive for campaigns around children’s fashion, parenting products, or family-friendly services.

KidzToyzNZ(YouTube / Kids niche)

• According to a 2025 ranking of kids‑niche YouTube influencers in New Zealand, KidzToyzNZ tops the list.
• Content Style: Likely toy reviews, unboxing, children‑centric content — typical for kids’ YouTube channels. This fits the “best child influencers NZ Instagram” style niche (though in YouTube).
• Why they stand out: For brands in toys, kids’ products, educational tools, or family entertainment — a channel like KidzToyzNZ offers high relevance, access to younger audiences, and strong potential for UGC-style collaboration.

Tayla (TikTok / Kids niche, @tdongle)

• As per December 2025 ranking for kids on TikTok in NZ, Tayla leads with ≈ 146,000 followers.influencers.hiveinfluence.io+1
• Content Style: Short-form, likely fun, trending kid/teen‑style videos — possibly dance, challenges, lifestyle, or relatable youth content.
• Why she’s relevant: TikTok and short‑form content resonate strongly with Gen Z and teen demographics. Brands, especially those targeting youth (fashion, snacks, toys, lifestyle), can benefit from collaborating with a young, trending creator like Tayla for maximum impact.

Some Family‑Centric / Parenting Influencers Worth Mentioning

Because many “kids & parenting” influencers in NZ are actually parents, couples, or families — collaborating with such influencers often gives brands broader audience reach (parents + children). A 2025 compilation of top New Zealand family influencers lists names like Jordan Watson (@howtodadnz), Preeti Chahar, Ashleigh Kristan, Christine Philippa, and Bailey Selland among the top 6 for 2025.
Although these might skew more “parent/family influencer” than “kids/teens influencer,” they remain relevant for brands wanting wholesome, family-friendly content or reaching parents with kids.

4. Broader Trends: What 2025 Kids & Teen Influencer Landscape Looks Like in NZ

4.1 Rise of Family & Parenting‑Niche Influencers

• Many top‑ranked “kids & parenting” influencers in 2025 are parents, couples, or family units — not just children themselves. This gives authenticity.
• For brands targeting children’s products or family‑oriented items, working with these influencers can offer trust and relatability.

4.2 Diversified Platform Presence — Instagram, YouTube, TikTok

• Traditional YouTube channels like KidzToyzNZ remain important.
• Short‑form video platforms like TikTok are increasingly popular among younger audiences; creators like Tayla illustrate this shift.
• Instagram remains relevant for “kids lifestyle creators NZ” and “Kiwi child Instagram stars,” especially for visuals, parenting posts, family photos, and lifestyle‑oriented content.

4.3 Engagement & Authenticity over Pure Reach

• Because NZ’s population and social media audience is smaller than mega‑markets like US or India, engagement quality matters more than just follower counts. Niche influencers with modest but loyal followings often outperform mega‑influencers for conversion or brand trust.
• Real content — like family life, relatable parenting, daily routines, honest reviews — resonates better than flashy, sales-heavy promotions. That’s why youth & parenting content remains potent.

5. What Brands & Marketers Should Look For (If You Want to Collaborate)

If you are a brand or marketer (or representing a brand) and want to collaborate with top kids/teens influencers in New Zealand, here are some guidelines:

1. Prioritize niche relevance — For kids products, toys, education tools: pick creators like KidzToyzNZ, Jenni, or Tayla. For family lifestyle or parenting‑oriented products, consider family influencers like Jordan Watson, Preeti Chahar, etc.
2. Check engagement, not just follower count — In a smaller market like NZ, a smaller but more engaged audience can deliver better ROI.
3. Use a mix of platforms — Combine YouTube for longer content (toy reviews, stories), TikTok for short-form youth appeal, and Instagram for lifestyle/casual content.
4. Leverage UGC / real‑life authenticity — Encourage creators to produce honest reviews, everyday‑life content, hands‑on experiences. This kind of “real” voice builds trust.
5. Local cultural relevance matters — Kiwi values, local context, and culturally relatable content often work better for NZ audiences than generic global content.

At Hobo.Video, where we combine AI and human strategy, such multi‑pronged influencer marketing campaigns yield maximum organic engagement and ROI.

6. Potential Names (Beyond 2025) — What to Watch Next

While the names listed above represent leading influencers in 2025, the landscape is evolving fast. Some potential future rising stars or niches to watch:

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

• Micro‑influencers in small towns or regional NZ focusing on kids, parenting, travel, family lifestyle — they often have highly engaged local audiences. According to 2025 data across “Kids & Parenting Instagram Influencers,” many micro accounts with 5‑30 K followers show decent engagement.
• TikTok‑native young creators launching kid/teen‑oriented content — short, authentic, viral‑friendly content.
• Families combining lifestyle, travel, parenting — especially those portraying realistic Kiwi living, adventures, and culturally rooted stories.

For brands, working with upcoming creators (before they “get big”) can offer cost‑effective campaigns with high trust and organic reach.

7. Challenges & Ethical Considerations

Working with kid or teen influencers demands careful consideration. A few points brands and marketers must keep in mind:

• Age appropriateness & privacy — Kids and teens may not be fully aware of long-term implications of influencer fame or content sharing. As a brand, ensuring ethical content and consent is crucial.
• Sustainability of engagement — A child/teen influencer’s relevance can shift quickly as they age or lose appeal. Families may change, interests may shift.
• Authenticity vs. commercialization — Brands must avoid over-commercializing content for young creators. Over-promotion may harm authenticity and trust among audiences.
• Local sensitivity & cultural context — NZ audiences can be sensitive to content that seems unnatural or overly “globalized.” Brands should respect Kiwi culture, values, and sensibilities.

At Hobo.Video, we encourage transparent, human-focused influencer marketing with real voices. We believe in “whole truth, not just hype.”

Conclusion: Key Learnings & Recommendations

• The top kids and teens influencers in New Zealand for 2025 include creators like Jenni, Mark Christian Frankie & Lulu, KidzToyzNZ, Tayla — across Instagram, YouTube, and TikTok — who offer high relevance, engagement, and niche focus.
• For brands seeking youth or family‑oriented marketing, leveraging such influencers offers strong potential — especially when combining UGC, authenticity, and local appeal.
• Instead of focusing solely on large follower counts, choose niche relevance, engagement quality, and authenticity.
• Use a multi-platform strategy (Instagram + YouTube + TikTok) to maximize reach across demographics (kids, parents, teens).
• Prioritize ethical collaborations — with respect to kids’ privacy, genuine content, and culturally aware messaging.

If you want, I can also build a full list of 20–30 top kid and teen influencers in New Zealand (2025) with detailed stats (followers, engagement rates, niche). That can help you pick exact names for campaign outreach.

About Hobo.Video

Hobo.Videois India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management for brand growth. Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

Let’s turn your ideas into long-term brand growth.We’re ready.
Don’t just scroll. Build your creator journey with us.Let’s go.