Introduction

The world of music and dance in Aotearoa is booming. That’s why Top Music and Dance Influencers in New Zealand to Watch in 2025 matter more than ever. In fact, this list captures creators who are redefining rhythm, culture, and engagement across TikTok, Instagram, and YouTube. As more brands explore cross‑border campaigns, understanding New Zealand music influencers and NZ dance creators could change how you reach Gen Z audiences.

In this article, we explore top names, data, trends, and brand lessons — all aimed at helping marketers, creators or agencies figure out what is working in 2025. We also show how to spot emerging talent, and where to invest for maximum reach.

1. Why New Zealand Influencers Matter in 2025

1.1 Growth of Kiwi Music & Dance Scene

New Zealand has always had a vibrant cultural base. But in 2025, the surge in music and dance content creators — across short‑form and long‑form video platforms — proves the scene is booming. According to a recent ranking of “Music & Performing Arts” influencers on Instagram, 156 creators collectively hold over 6.5 million followers, with an average engagement rate of 4.14%.infludata

Moreover, dance and music creators in New Zealand are not confined to local borders. Many blend global styles — pop, reggae, EDM — with Kiwi culture, making them relevant for international brand collaborations.

Thus, whether you’re scouting for rising talent or regional culture hits, NZ music content creators bring freshness and authenticity.

1.2 Why Brands Should Pay Attention

First, the audience is real and engaged. Many New Zealand TikTok dancers and music stars show strong engagement and community loyalty. That matters because brand campaigns today rely on authenticity, not just follower count.

Second, working with Kiwi creators offers cultural diversity. Brands — especially in markets like India — can add global flavor. A thoughtful campaign via a top influencer marketing company can bridge audiences across Asia and Oceania.

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Third, with tools like UGC Videos and even AI UGC now in play, it’s easier to scale content while keeping creative authenticity. Brands that understand how to combine human storytelling and smart tech will stand out.

Finally, as Indian brands increasingly seek global exposure, influencer marketing India firms may collaborate with NZ talent to create cross‑market resonance. This cross‑cultural mix can yield high ROI.

2. Spotlight on Rising Music & Dance Creators in New Zealand

Here is a curated list of upcoming and influential names — individuals and groups — who represent the vibrancy of the Kiwi music and dance scene.

2.1 Uce Gang

• Why watch: Uce Gang is currently ranked #1 among New Zealand TikTok accounts (as of November 2025) with about 2.3 million followers.
• What they do: Known for dance‑centric content and trending challenges, Uce Gang merges urban grooves with Pacific flair.
• What makes them stand out: A high growth rate and regular uploads make their profile ideal for active campaigns. Their audience spans Aotearoa’s youth and Pacific communities — a bonus for brands wanting cultural diversity.

2.2 Max Allais

• Why watch: Max Allais commands a massive follower base — about 3.3 million followers on TikTok. Heepsy
• Music style: His content leans toward original songs and catchy pop‑dance tracks.
• Brand appeal: His high visibility makes him feasible for bigger campaigns. Moreover, collaborations with creators like Max Allais offer broad audience reach and musical authenticity.

2.3 Lancesavali

• Why watch: With around 1.4 million followers, this creator is rising as a cross‑genre musician and content creator in NZ. Heepsy
• Versatility: Lancesavali blends singing, casual vlogging, and dance trends. This flexibility makes them suitable for campaigns that need a softer music vibe rather than club‑style energy.

2.4 Nerida Jantti

• Best known as a dance Instagram influencer. As of 2025 she commands roughly 574,000 followers. influencers.hiveinfluence.io
• Her dance posts draw good engagement. That makes her a solid pick for brands looking for choreographed content or lifestyle campaigns.
• She qualifies as a typical example of Kiwi choreographers on Instagram and offers a more intimate connection — ideal for niche brands.

2.5 SYNTHONY

• A dance‑music act in NZ with 236,000 followers on Instagram (2025).
• Their style mixes club beats and dance rhythms. That’s perfect for brands in fashion, nightlife, wellness, or lifestyle niches aiming for a young, urban vibe.

2.6 RIIKI REID

• An established singer‑songwriter and dance choreographer from Wellington. Her single Good Times previously hit #1 on NZ Hot Singles Charts.
• RIIKI blends alternative pop, R&B, and dance elements. That fusion makes her ideal for campaigns needing musicality plus dance appeal.
• Given her background — including studio training and chart success — she offers strong musical credibility beyond just “content vibes.”

2.7 Liv Martin

• On TikTok she has around 177,000 followers, earning a spot among the top NZ dance influencers (late 2025).
• Liv’s choreography often blends street‑style grooves with global dance trends. Her youthful energy works especially well for Gen Z‑targeted campaigns.

2.8 BB Malloy

• Real name Ryan Coles. Notably, he is a musician and social‑media personality with combined following ~500,000 across platforms.
• BB Malloy mixes storytelling, music and humor. That combination can humanize a brand campaign and offer an authentic storytelling angle.

2.9 Veteran Producers: Jolyon Petch & SACHI

• Jolyon Petch is celebrated for producing more than 11 number-one singles on the Australian ARIA Club Chart — a unique feat for a New Zealander.Wikipedia
• SACHI — an electronic‑dance duo from Auckland — blends live instruments and EDM routes, making them a favorite live act.
• Their established status brings professional production value. That makes them especially useful for music campaigns, product launches, or events needing high-quality sound and visuals.

3. What Brands Can Learn from These Kiwi Creators

3.1 Embrace Cultural Nuance & Authenticity

These influencers show the strength of local stories. Collaborating with them brings cultural credibility. For Indian brands exploring global outreach, this offers a cross‑cultural flavor.

For example, a skincare or fashion brand from Asia could collaborate with Liv Martin or RIIKI REID to reach both Kiwi and global youth. It’s a great way to amplify brand identity while respecting cultural roots.

Moreover, such collaborations align with modern influencer marketing — where authenticity matters more than polished ads.

3.2 Use UGC Videos & AI‑Assisted Strategy for Scale

Many NZ dance creators post frequent short videos. Brands can tap into this momentum. Running campaigns that use their choreography or music, then repurposing as UGC Videos, can create relatable, shareable content.

Furthermore, brands or agencies that use AI UGC tools — combined with human creativity — can repurpose content across geographies. This hybrid approach works well under current global content trends. In fact, a robust campaign run by a topinfluencer marketingcompany can maximize reach and minimize cost.

Indian brands, especially those exploring global markets, can collaborate with such creators via influencer marketing India firms, blending local tastes with global promotion.

3.3 Choosing the Best Influencer Platform for Your Needs

Not all creators fit all campaigns. For example:

• Want youth‑oriented dance marketing → target Liv Martin or Uce Gang.
• Need solid musical credibility → pick Jolyon Petch, SACHI, or RIIKI REID.
• Need lifestyle, storytelling or cross‑genre vibe → consider BB Malloy or Max Allais.

By defining your goal clearly — brand awareness, engagement, music‑related campaign, lifestyle branding — you can choose the best influencer platform and creator list. This is the whole truth many marketers miss.

Also, ensure you track engagement rate and not just follower counts. Even some Kiwi music content creators with 100–200K followers show more authentic engagement than larger but passive accounts.

4. How to Evaluate NZ Dance Creators and NZ Music Content Creators

To get maximum value, assess the following:

• Engagement Rate over Follower Count: A creator with 150K followers but 5–10% engagement can outperform a 1M‑follower account with 0.5% engagement.
• Content Consistency: Regular posting frequency shows commitment. It also helps when you need ongoing content like UGC Videos or repeated brand campaigns.
• Cultural Relevance: For international campaigns (e.g., India + NZ), ensure the content blends cultural resonance with global appeal.
• Versatility: Creators who mix music, dance and storytelling — like RIIKI REID or BB Malloy — offer flexibility. That versatility helps in long-term collaborations.
• Professionalism & Quality: Especially important for duos like SACHI or producers like Jolyon Petch — you want high‑quality audio/video, not just TikTok‑style posts.

By running a quick checklist with these parameters, you can filter who qualifies as a genuine candidate for marketing campaigns.

5. Risks and Pitfalls — What to Watch Out For

• Follower Inflation & Fake Metrics: Always verify engagement metrics. Low engagement suggests passive audience.
• Platform Saturation: Too many similar dance creators might lead to overlap. Your campaign might lose uniqueness.
• Cultural Misalignment: Especially when collaborating across countries. Avoid stereotypes or generic content.
• Short-lived Trends: Many dance trends are fleeting. If you base strategy on a single trend, campaign might fizzle out.
• Creative Burnout: High‑frequency posting can cause burnout. Before long‑term collaboration, ensure creators are willing to commit.

6. Conclusion — Key Takeaways & Tips

Summary & Tips:

• NZ music influencers and NZ dance creators are not just niche. In 2025, they represent a growing, engaged audience with global appeal.
• Brands savvy about influencer marketing and UGC Videos — especially when combined with AI influencer marketing tools — can reach fresh markets cost‑effectively.
• Always judge creators by engagement, consistency and versatility — not just follower count. The mix of dance, music and storytelling often yields best results.
• Collaborations across cultures — e.g., from India to NZ — can work well, provided campaigns respect authenticity.
• Use a balanced approach: short‑term trend campaigns + long‑term brand storytelling. That gives both virality and sustained impact.

About Hobo.Video

Hobo.Videois India’s leading AI‑powered influencer marketing and UGC company. With over 2.25 million creators, it offers end‑to‑end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
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