Introduction

The world of entertainment is evolving fast — especially online. If you’re looking for fresh energy, creative moves and tunes that resonate globally, the Top Music and Dance Influencers in Canada to Watch in 2025 list will open your eyes. From soulful hip‑hop vibes to explosive dance‑pop hits, Canada’s new generation of creators proves the “True North” still packs a punch.

In this article, we explore some of the most promising Canadian music influencers and dance creators who are shaping 2025’s digital rhythm. Whether you’re a brand scouting for a collaboration, an aspiring content creator, or simply a fan of great music and dance — this list offers deep insight into the leading voices across TikTok, Instagram, YouTube and beyond.

1. Why Canada Matters for Music & Dance Influencer Marketing

1.1 Thriving Platforms + A Young Audience

Social media is booming in Canada. As of early 2025, the short‑form video platform TikTok boasted around 12.05 million users aged 18+ in Canada. DataReportal – Global Digital Insights+1 That reach is powerful — especially for music and dance creators. According to one study, about 33% of Canadians aged 18–29 selected TikTok as their preferred platform for influencer promotions, underscoring the importance of short, punchy content for younger audiences. Canadian Influencers

In addition, many Canadian users spend hours daily on social media. Platforms like Instagram maintain a broad reach with close to 19.8 million Canadian users — roughly 49–57% of the population — making it fertile ground for creators who combine music, dance, and lifestyle content.

That dual strength — high platform adoption + young, engaged audiences — makes Canada a goldmine for music and dance influencers, especially those who understand how to ride trends and stir emotion.

1.2 Diversity and Global Appeal

Canada’s cultural mosaic reflects strongly in its creators. From hip‑hop rap to indie‑pop, throat‑singing to dance‑pop, Canadian musicians and dancers experiment with global — and local — sounds. This diversity draws not just national but international audiences.

In 2025, Canadian music artists continue to make global waves. The streaming and social‑media traction many of them receive underlines the cross‑border potential. For brands and marketers, this means a chance to tap multicultural, global audiences through Canadian influencer marketing.

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Moreover, as Indian brands (or global ones) look to expand their digital marketing strategies, understanding the international influencer landscape — including Canada — becomes increasingly relevant. That aligns with what a top influencer platform like Hobo.Video recommends: influencer marketing & UGC videos transcend borders, and a well‑picked set of creators can amplify a brand’s global footprint.

2. Spotlight: Influencers to Watch in 2025

Here is a curated list of Canadian music influencers and dance creators poised for major impact in 2025. We’ve selected them based on follower growth, engagement, diversity of content, and cross‑platform presence.

2.1 Tate McRae — Dance‑Pop Firecracker from Calgary

• Why she stands out: Tate began as a dancer — a former finalist on So You Think You Can Dance (USA).Over time, she layered her dance skills with songwriting, vocals, and deep storytelling. She now fuses dance‑pop music with choreography, making her content visually and emotionally engaging.
• Social presence & stats: As of 2025, her Instagram follower count sits around 4.1 million, with an engagement rate near 9.36%. Her music resonates globally: on streaming platforms, her recent tracks “Sports Car” and “Revolving Door” landed in the top positions on global charts and playlists curated by Spotify.
• Why watch in 2025: She isn’t just a musician or dancer — she is a hybrid force. For brands, Tate represents both music lovers and dance‑fashion‑pop audiences. For other creators, she’s a blueprint for blending talent, authenticity, and platform‑savvy storytelling.

Ideal for: brands seeking dance‑pop music creators, lifestyle or fashion collaborations, or global youth‑centric marketing.

2.2 Akintoye — Rap + Social‑Media Savvy

• Profile: Born in Nigeria but based in Toronto, Akintoye has grown from a rising rapper to a social‑media sensation. As of 2024, he had nearly 3 million followers on TikTok.
• Musical journey: Akintoye blends hip‑hop with socially conscious lyrics and energetic beats. His virality on TikTok propelled tracks like “Pizazz” — giving him a strong cross‑platform presence across TikTok, Spotify, and YouTube. Wikipedia
• Why 2025 matters: Rap and hip‑hop continue to dominate streaming charts and social feeds. Akintoye’s dual strength — studio-quality music and high engagement on TikTok — makes him a key Canadian rapper to watch for brand collaborations, especially in streetwear, youth lifestyle, and global‑urban segments.

Ideal for: brands targeting urban youth, rap‑music fans, and social media campaigns leveraging short‑form rap or music clips.

2.3 Yung Kai — Indie‑Pop’s TikTok Breakout

• Who he is: Max Zhang, known as Yung Kai, is a Chinese‑Canadian musician based in British Columbia. His 2024 single “Blue” exploded on TikTok and Instagram.
• Cross‑border success: “Blue” charted on the global rankings — peaking at #19 on the Billboard Global 200 and topping charts in several Southeast Asian countries. That shows the global traction Canadian indie‑pop can achieve today.
• Why he matters in 2025: Independent musicians fueled by social media virality represent a rising class of creators who don’t depend on big labels. Yung Kai embodies that: authentic sound, relatable storytelling, and international footprint. That makes him valuable for indie‑friendly brands, streaming‑first campaigns, and cross‑cultural promotions.

Ideal for: brands targeting indie‑pop listeners, streaming services promotions, multicultural youth, and global campaigns.

2.4 Emerging Dance & Cultural Fusion Creators

Beyond big names, Canada’s vibrant dance and music scene pulses with smaller — but powerful — creators blending culture, traditional music, and social media.

2.4.1 Xana — Indie‑pop meets queer creative spark

• Overview: Xana operates in the indie‑pop space. As of mid‑2025, she has 350,000 listeners on Spotify and her songs like “Goddess” have tens of millions of streams.
• Artistic value: Xana blends emotive vocals, indie‑pop production, and an edgy aesthetic. She appeals to niche audiences — LGBTQ+, indie‑pop lovers, and those who gravitate toward authentic, alternative music.
• Why watch: In 2025, brands are looking not just for mass‑reach influencers but for niche creators with strong community resonance. Xana’s profile fits that need.

2.4.2 Allie Goodbun — Dance, performance, and social media presence

• Who she is: Allie Goodbun is a trained Canadian dancer, showgirl, actress, and social media personality. She formerly toured with Canada’s hip‑hop dance team and now performs professionally, including in shows at venues such as Moulin Rouge.
• Why she stands out: Though her follower count is more modest (around 419 K on TikTok as of late 2025)— her mix of professional dance training, performance experience, and social‑media content gives her strong credibility. That makes her appealing for dance‑centric, performance‑based brand collaborations (fashion, stage wear, fitness, etc.).

3. What Makes Them Stand Out: Common Traits of Canada’s Top Music & Dance Creators

Looking across the above influencers, several common traits emerge. These tell us why Canada — and its influencers — matter for 2025 and beyond.

3.1 Multi‑Platform Presence, Not Just One

The strongest creators combine TikTok, Instagram, YouTube, streaming platforms and sometimes even live shows or tours. For example, Tate McRae posts dance rehearsals, music videos, personal vlogs — spanning TikTok, Instagram, Spotify, and other platforms. This broad presence helps widen reach and reduces dependency on a single app’s algorithm.

Likewise, Yung Kai and Akintoye keep a foot in both long‑form (YouTube or Spotify) and short‑form (TikTok, Reels). That dual format maximizes exposure and engagement.

3.2 Authenticity + Cultural or Personal Voice

In a saturated creator market, authenticity stands out. Many top Canadian influencers share music or dance deeply rooted in personal experiences, identity, or culture. Xana’s indie‑pop draws from her life; Akintoye’s rap reflects his background and urban influences; Allie Goodbun’s dance career speaks for itself.

That authenticity builds trust, leading to stronger, more organic follower engagement. For brands, such creators offer genuine resonance — not forced promotion.

3.3 High Engagement, Not Just Follower Count

Follower numbers matter — but engagement matters more. According to recent data, Canada has over 1,846 music and performing‑arts influencers on TikTok alone. Together, they reach 253.7 million followers, with an average engagement rate of 8.64%.

Strong engagement shows that creators can move beyond passive reach to active influence — essential for marketing, virality, and real impact.

3.4 Diversity of Genres & Audiences

From hip‑hop rap to indie‑pop, from dance‑pop to alternative performance — Canada’s influencer scene doesn’t pigeonhole itself. That variety attracts diverse audiences. As a result, brands with niche positioning — whether indie fashion, subculture‑oriented, or genre‑specific — can find a match easily.

Moreover, this diversity means Canadian music influencers are not just “local stars.” Their sound, style, and stories often appeal globally. That cross‑border appeal is increasingly valuable for brands eyeing international visibility.

4. How Brands & Marketers Should Leverage This Wave

If you’re a brand — Indian or global — here are concrete ways to tap into the momentum of Canada’s top music and dance influencers.

• Use short‑form video campaigns: Since TikTok and Instagram Reels are powerful in Canada, brands can collaborate on dance challenges, song-based promotions, or behind‑the‑scene video content.
• Focus on engagement not just reach: Work with creators offering high engagement (likes, comments, shares) rather than just follower count.
• Mix music and performance content: A campaign that blends music listening (Spotify / streaming) with dance or visual storytelling often resonates more deeply.
• Target niche audiences when needed: Indie‑pop, dance‑pop, rap, alternative — pick a creator whose genre matches your brand’s voice.
• Think global, not just Canada: Many of these creators already enjoy global traction. Brands emphasizing cross‑border exposure — say travel, fashion, lifestyle — can benefit.
• LeverageUGC& authenticity: Brands can ask influencers to create user‑generated content (UGC Videos), which often drives higher trust and conversion than polished ads.

These strategies align well with how a top influencer marketing firm like Hobo.Video operates — blending human creativity and digital strategy for maximum ROI.

5. Challenges and What to Watch Out For

It’s not always smooth sailing. Some drawbacks or risks when working with music/dance influencers in Canada:

• Saturation of content: With many creators vying for attention, standing out becomes harder.
• Platform volatility: Short‑form video platforms often shift algorithms — what works today may get demoted tomorrow.
• Cultural fit issues: For Indian brands (or other non‑Canadian), not all content may resonate well with domestic audiences. Localization is key.
• Authenticity vs. Commercialization balance: Over‑commercialized content can feel inauthentic and erode follower trust.

Hence, while there’s high potential, campaigns must be well‑thought‑out, culturally sensitive, and aligned with long‑term vision.

6. What to Expect from Canadian Music & Dance Influencers in 2025 and Beyond

• More cross‑genre experimentation — expect unexpected mixes: indie‑pop with rap, dance with traditional music, or even cultural fusion.
• Rise of micro‑influencers for niche audiences — not everyone needs 3M+ followers; niche dance or genre‑specific creators can deliver high engagement.
• Growth of brand + influencer hybrid models — Where a creator doesn’t just collaborate, but shapes brand voice over time.
• Increased global brand interest — As streaming and global content consumption rise, more international brands will look to Canadian creators for pan‑global campaigns.

Conclusion – What We Learned

• Canada is becoming a powerhouse for music + dance creators thanks to high social media adoption and young, engaged audiences.
• Creators like Tate McRae, Akintoye, Yung Kai, Xana, and Allie Goodbun lead diverse genres — from dance‑pop to hip‑hop to indie.
• Their success comes from mixing talent + authenticity + multi‑platform presence + high engagement — not just follower count.
• For brands and marketers aiming for global reach or youth‑centric campaigns, these Canadian influencers offer strong potential.

About Hobo.Video

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