Why Brand Authenticity Is Imperative?
One in every five Instagram profiles we come across is an influencer. It is a well-known fact that influencers have consistently been vital to any effective marketing effort of a…
February 2021
When Quitting Job Becomes Profitable
The general cycle of life indicates that after school, an individual traditionally gets a job. This is typically 9 am to 5 pm for about five days a week. This…
Comprehensive IGTV Guide: All You Need To Know
Hobo Video brings you a comprehensive IGTV guide for all you need to know about IGTV. What is IGTV? About IGTV basics. How to upload videos on IGTV? How to…
Spicing Up Your Instagram: 9 Tricks and Tips
Who does not want to be a top Instagrammer with viral posts and videos and thousands of followers? Almost everyone! Be it a wanna-be model, a small business owner, a…
How Entrepreneurs and Influencers Can Work Together to Build A Powerful Brand
There has been always a deep connection between an Entrepreneur and an Influencer. In fact, their relationship is almost like a couple, who compliments each other. So to understand their…
Colour And Typography’s Effect On Consumer Behavior
Understanding the behavioural relationship of consumers and their purchasing habits helps marketers effectively promote products and brand images. This relationship is known as Consumer Behaviour, which is a study of…
Gen Z – Engaging The Digital Natives For Brand Attractiveness
Born and brought up in a world with huge innovations and technological advances, Gen Zers are the first digital natives. Marketing to Gen Z requires more than the traditional methods.…
MOJ: The Made In India TikTok Alternative App
Irrespective of the size and scale of a business whether it is a small business or a multimillion-dollar corporation, creating quality video content is one of the best ways to…
Roposo App: A Beginner’s Guide To Use And Earn Over It
Are you someone who creates a lot of short and interesting videos regularly? Then it’s high time you start making money out of it. Roposo, another app like TikTok, Dubsmash,…