The Largest Community of Influencers in India
Direct-to-Consumer (D2C) brands have changed how products are marketed and sold in India and worldwide. According toSprout Social, in 2024, around 61 percent of marketers collaborated with influencers on TikTok—making…
India’s influencer marketing industry has grown at a staggering pace, and creators like Srishti Garg have been at the center of this transformation. With her authentic voice, relatable content, and…
Introduction In India’s crowded D2C space, how storytelling scaled D2C brands in India is no longer a theoretical idea—it’s a survival tool. Founders quickly learn that a compelling narrative can…
Introduction Instagram has evolved from a photo-sharing app into one of the most powerful sales engines for Direct-to-Consumer (D2C) brands in India. In 2025, the combination of Instagram trends driving…
1. Introduction – Why Posting Time Matters for D2C Brands In today’s fast-paced digital world, attention is the most valuable currency. For Direct-to-Consumer (D2C) brands, social media is not just…
The Indian social commerce industry has been rewriting the rules of online retail. Over the last five years, the country has witnessed an unprecedented shift from traditional e-commerce to a…
Introduction In the whirlwind of modern marketing, direct-to-consumer (D2C) brands constantly wrestle with how to carve their own space. Amidst this chaos, influencer seeding has quietly become a game-changer. But…
Introduction Understanding the Advertising Campaigns is vital for direct-to-consumer (D2C) brands striving to build strong connections with their audience. An advertising campaign is a coordinated series of promotional messages across…
1. Introduction: The New Age D2C Playbook In today’s hyper-connected world, Direct-to-Consumer (D2C) brands are rewriting the marketing rulebook. The new-age Indian consumer is no longer just watching TV or…
Introduction: Rethinking TV in a D2C Era Direct-to-consumer (D2C) brands have traditionally relied on digital channels, performance marketing, and influencer marketing to grow. But a surprising trend is emerging—should you…