Influencer marketing is gradually increasing its share in a brand’s marketing mix. Companies are optimizing their promotion expenses by collaborating with micro-influencers. As a result, numerous influencers are popping out creating content in different niches. One such thriving niche as per Hobo Video’s Influencer Marketing Report 2020 is fitness. Amidst a huge pool of fitness influencers, you might get stuck on the decision of who to follow. You might wonder, which fitness influencer suits you the best? Hobo Video brings you the list of the top 15 fitness influencers for your ready reference.
Top 15 fitness influencers
1. Michelle Lewin
Michelle Lewin’s journey from a clinic technician in Venezuela to a most happening Instagram fitness influencer is impressive. Further, her workout videos and health tips are viewed regularly all across the globe by numerous health enthusiasts. Michelle Lewin is also an entrepreneur. She is also the proud owner of a line of fitness equipment and supplements. Michelle Lewin also created two mobile apps named Fitplan for Android and iOS, and Mealplan for Apple smartwatch users.
Above all, as of February 2021, Michelle Lewin has 13.7 million followers on Instagram. She also has 8.76 million followers on Facebook, 467.8K followers on Twitter, and 393K subscribers on YouTube. You can also view the speakrj.com for stats on Michelle Lewin’s Instagram account. As per it, her engagement rate is around 2.02%. Furthermore, her average likes are around 2,65,630 per post, and her average comments are around 12,981 per post.
2. Jen Selter
Jen Selter is a fitness, nutrition, and lifestyle influencer based in New York. She began her fitness journey in high school by working as a front desk clerk at a local gym. After a booty-boosting regimen by her went viral, she started gaining followers on social media. She also encourages her followers to work out as a community. Moreover, thousands of Jen Selter’s followers post their training results online using the hashtag ‘#seltering’. This is one of the main contributing reasons for Jen Selter’s success.
Above all, as of February 2021, Jen Selter has 12.5 million followers on Instagram. Shee also has 9.6 million followers on Facebook, 1.2 million followers on Twitter, and 43.7K subscribers on YouTube. You can view the speakrj.com stats on Jen Selter’s Instagram account. As per it, she has an engagement rate of around 0.5%. Further, her average likes are around 62,873 per Instagram post, and average comments are around 812 per Instagram post.
3. Kayla Itsines
Kayla Itsines is an Australian personal trainer. She has an enormous following on social media and she is a major influencer in the fitness industry. Kayla Itsines is associated with the Bikini Body Training Company and SWEAT. She is the author of many books on fitness and nutrition. She started on social media as a YouTuber posting workout videos daily. Kayla Itsines uses a huge volume of user-generated content to demonstrate the results of her followers. It inspires people to start their fitness journey with the support of an engaging mentor.
Above all, as of February 2021, Kayla Itsines has 12.7 million followers on Instagram, 28.89 million followers on Facebook, 388K followers on Twitter, and 383K subscribers on YouTube. As per speakrj.com, Kayla Itsines’s average Instagram engagement rate is around 0.23%, average likes are around 29,163 per Instagram post, and average comments are around 430 per Instagram post.
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4. Anllela Sagra
Anllela Sagra is a former Colombian model. She studied fashion design and wanted to pursue a modeling career. Anllela Sagra rose to fame after becoming a social media fitness icon. Then she took the world of fitness and bodybuilding by storm. Anllela Sagra values perseverance, patience, and dedication in her work. She encourages her followers to pursue their passions every day.
Above all, as of February 2021, Anllela Sagra has 12.5 million followers on Instagram, 1.12 million followers on Facebook, 388K subscribers on YouTube, and 50.8K followers on Twitter. As per speakrj.com, Anllela Sagra’s average Instagram engagement rate is around 1.54%, average likes are around 1,85,717 per Instagram post, and average comments are around 2,255 per Instagram post.
5. Simeon Panda
Simeon Panda started lifting weights when he was just a 16-year-old. He competed in many bodybuilding competitions across the world. Simeon Panda won the European Championships in 2013, earning himself Musclemania Pro status. He often judges bodybuilding and physique shows held worldwide. Simeon Panda is also a successful entrepreneur. He co-founded the online fitness and sportswear shop, SP Aesthetics, with his elder brother Samuel Panda.
Above all, as of February 2021, Simeon Panda has 7.5 million followers on Instagram, 5.8 million followers on Facebook, 2.36 million subscribers on YouTube, and 113.7K followers on Twitter. As per speakrj.com, Simeon Panda’s average Instagram engagement rate is around 0.81%, average likes are around 57,241 per Instagram post, and average comments are around 225 per Instagram post.
6. Kai Greene
Kai Greene is a retired professional bodybuilder from the US. He is a personal trainer, artist, and actor. Kai Greene was the first runner-up in the 2012, 2013, and 2014 editions of the IFBB’s Mr. Olympia competition. He competed in the National Physique Committee (NPC), aiming to move into the International Federation of BodyBuilders. Ultimately, Kai Greene became a bodybuilding icon.
Above all, as of February 2021, Kai Greene has 6.3 million followers on Instagram, 5.64 million followers on Facebook, 510K subscribers on YouTube, and 293.7K followers on Twitter. As per speakrj.com, Kai Greene’s average Instagram engagement rate is around 0.47%, average likes are around 29,070 per Instagram post, and average comments are around 277 per Instagram post.
7. Joe Wicks
Joe Wicks, also known as The Body Coach, is a British fitness coach and TV presenter. He also authored the bestselling book titled- Lean in 15: 15-minute meals and Workouts to keep you lean and healthy. Joe Wicks’s fitness regimes involve short intense High-Intensity Interval Training workouts. During the recent lockdown due to the pandemic, Joe Wicks live-streamed PE lessons for children on weekdays.
Above all, as of February 2021, Joe Wicks has 4 million followers on Instagram, 4.4 million followers on Facebook, 2.73 million subscribers on YouTube, and 426.7K followers on Twitter. As per speakrj.com, Joe Wicks’s average Instagram engagement rate is around 1.93%. Further, his average likes are around 73,608 per Instagram post, and his average comments are around 1,788 per Instagram post.
8. Bradley Martyn
Bradley Martyn is a physique competitor and fitness guru from the US. He started training in the gym when he was 15 years old. Now he is a social media icon with his own widely-known fitness video channel. Bradley Martyn shares fitness and nutrition plans and tips on social media. He practiced intermittent fasting as he has been competing in bodybuilding shows. Since then, he has changed his fitness approach and started to be more ‘loose’. Bradley Martyn’s mission is to help his followers get awesome and lean.
Above all, as of February 2021, Bradley Martyn has 3.7 million followers on Instagram, 3.1 million followers on Facebook, 2.74 million subscribers on YouTube, and 214.6K followers on Twitter. As per speakrj.com, Bradley Martyn’s average Instagram engagement rate is around 5.96%. Further, his average likes are around 2,07,630 per Instagram post, and his average comments are around 12,945 per Instagram post.
9. Lauren Drain Kagan
Lauren Drain Kagan is a leading Instagram fitness model and personal trainer. She is also a registered nurse and an adventure enthusiast. Lauren Drain Kagan became a WBFF Bodybuilding Pro in 2013. She currently offers several workout and nutrition guides. As one of the leading fitness influencers, she always strives to inspire her followers with her own story. Lauren Drain Kagan says, ‘if you set your mind to something, nothing is impossible.’
Above all, as of February 2021, Lauren Drain Kagan has 3.7 million followers on Instagram, 1.98 million followers on Facebook, 36.5K followers on Twitter, and 29K subscribers on YouTube. As per speakrj.com, Lauren Drain Kagan’s average Instagram engagement rate is around 0.59%. Further, her average likes are around 22,036 per Instagram post, and her average comments are around 274 per Instagram post.
10. Emily Skye
Emily Skye is an excellent postpartum fitness influencer from Australia. She inspires new mothers who want to get back into shape after their pregnancies. Being a new mom, Emily Skye is like a role model to expecting women who want to follow a safe fitness routine. She asks her followers to set realistic goals rather than forcing themselves through a tough regimen. She also highlights the importance of good mental health, insisting that it is crucial for good physical health. Emily Skye also regularly blogs about health, fitness, nutrition, beauty, and lifestyle.
Above all, as of February 2021, Emily Skye has 2.5 million followers on Instagram, 10.07 million followers on Facebook, 105.1K followers on Twitter, and 77.2K subscribers on YouTube. As per speakrj.com, Emily Skye’s average Instagram engagement rate is around 3.04%. Further, her average likes are around 77,664 per Instagram post and her average comments are around 1,044 per Instagram post.
11. Massy Arias
Massy Arias is a well-known certified personal fitness trainer from the US. She is also a successful entrepreneur. She is the CEO of Tru Supplements. Massy Arias’s Instagram feed is packed with yoga and cardio videos. She loves to share user-generated content such as the before-after pictures from her followers. Massy Arias is also an activist and a motivator. She inspires her followers through her fitness videos and encourages them to focus on wholesome health.
Above all, as of February 2021, Massy Arias has 2.7 million followers on Instagram, 781.8K followers on Facebook, 179K subscribers on YouTube, and 76.1K followers on Twitter. As per speakrj.com, Massy Arias’s average Instagram engagement rate is around 1.83%, average likes are around 50,552 per Instagram post, and average comments are around 583 per Instagram post.
12. Cassey Ho
Cassey Ho is a certified fitness instructor and a successful entrepreneur from the US. She runs one of the largest female fitness channels on YouTube called Blogilates. Videos on rigorous boot camps, full-length pilates, and fun behind-the-scenes (BTS) clips from her day make up most of her content. Cassey Ho believes in an overall healthy lifestyle and body image. She released an activewear clothing collection called Bodypop in 2014 and a new line called Popflex in 2016. In her YouTube series, Cassey Ho introduced the concept of a week YOLO (You Only Live Once) meal.
Above all, as of February 2021, Cassey Ho has 2 million followers on Instagram, 5.49 million followers on YouTube, 1.2 million followers on Facebook, and 187K followers on Twitter. As per speakrj.com, Cassey Ho’s average Instagram engagement rate is around 3.52%, average likes are around 68,314 per Instagram post, and average comments are around 702 per Instagram post.
13. Alexa Jean Brown
Alexa Jean Brown aims to encourage women to make working out a consistent part of their busy lives. As a mother of two and a popular fitness influencer, Alexa Jean Brown’s social media posts often include her working out along with her daughters. These adorable videos apart from being fun to watch, also showcase her healthy and balanced lifestyle. Alexa Jean Brown designed a special fitness guide for expecting mothers and often shares exercises for a partner workout.
Above all, as of February 2021, Alexa Jean Brown has 1 million followers on Instagram, 165K followers on Facebook, 1.19K followers on Twitter, and a few workout videos on YouTube. As per speakrj.com, Alexa Jean Brown’s average Instagram engagement rate is around 5.32%, average likes are around 44,706 per Instagram post, and average comments are around 586 per Instagram post.
14. Rachel Brathen
Rachel Brathen is an expert yoga instructor. She is the author of the book titled ‘Yoga Girl’. Her book became a New York Times best-seller. Yoga Girl is also the name of Rachel Brathen’s social media accounts. She founded a yoga studio named, Island Yoga Aruba. Rachel Brathen also started a yoga video service called oneOeight and a non-profit called 109 World.
Above all, as of February 2021, Rachel Brathen has 2 million followers on Instagram, 531.39K followers on Facebook, 77.4K subscribers on YouTube, and 36.7K followers on Twitter. As per speakrj.com, Rachel Brathen’s average Instagram engagement rate is around 0.77%, average likes are around 16,085 per Instagram post, and average comments are around 266 per Instagram post.
15. Alexia Clark
Alexia Clark is a self-proclaimed ‘Queen of Workouts’ from Arizona, USA. She is a certified personal trainer and nutrition specialist. Alexia Clark is a fitness icon, popular model, and an active social media influencer. Through her various social media platforms, Alexia Clark wishes to spread her love for fitness via quality engagement with her followers across the globe.
Above all, as of February 2021, Alexia Clark has 2 million followers on Instagram, 649.18K followers on Facebook, 81.7K followers on YouTube, and 5K followers on Twitter. You can also view the speakrj.com stats on Alexia Clark’s Instagram account. As per it, she has an engagement rate of around 0.34%, average likes are around 6,984 per Instagram post, and average comments are around 66 per Instagram post.
Follow your favorite
Hope you enjoyed Hobo Video’s list of the top 15 fitness influencers! Follow your favorite influencer and begin your fitness regime. Do you think we missed any fitness influencers that should be on the top 15 list? Please let us know by dropping a comment below. We appreciate feedback and welcome any queries.
Pritha Ash