In 2024, influencer marketing has become a big part of how brands reach people in India. Many individuals have turned their social media platforms into earning sources. Whether you are a small creator with a few followers or a celebrity with millions of fans, being an influencer can help you make money. But how much do different types of influencers earn in India today? Let’s break it down, step by step, and understand the income of Nano, Micro, Macro, Mega, and Celebrity Influencers in 2024.
What is an Influencer?
An influencer is someone who has the power to affect people’s decisions because they have many followers on social media. They share content, give opinions, and promote brands. Based on how many followers they have, influencers can be divided into five categories: Nano, Micro, Macro, Mega, and Celebrity influencers.
Each category has a different reach and audience, and their incomes also vary. Let’s look at these categories and their income in India in 2024.
1. Nano Influencers (1,000 to 10,000 followers)
Nano influencers are the smallest group of influencers. They have between 1,000 to 10,000 followers on platforms like Instagram, YouTube, and Facebook. While their follower count is small, their followers are usually very loyal and engaged. Nano influencers often work with small or local brands because they can create a personal connection with their audience.
Income of Nano Influencers:
In India, nano influencers earn between ₹5,000 to ₹15,000 per post, depending on the brand and the type of collaboration. Some may even earn more if they have high engagement rates. Most of the time, they work with local businesses or startups, and sometimes they get free products instead of money. However, as they grow their followers, their income can increase too.
How Nano Influencers Earn Money:
- Paid collaborations with small brands.
- Free products or services in exchange for promotion.
- Affiliate marketing, where they earn a percentage of sales through links they share.
2. Micro Influencers (10,000 to 100,000 followers)
Micro-influencers have a larger following compared to nano-influencers, typically between 10,000 to 100,000 followers. Brands love working with micro-influencers because they can reach a more targeted audience. Their content is often more professional, and they have a strong influence over their followers.
Income of Micro-Influencers:
In 2024, micro influencers in India can earn between ₹15,000 to ₹50,000 per post. Some popular micro-influencers with great engagement can even earn up to ₹1 lakh for a single post. Micro-influencers are popular among medium-sized businesses and growing brands that want to reach a specific audience.
Amplify Your Brand,
One Influence at a Time.
How Micro-Influencers Earn Money:
- Sponsored posts and collaborations with brands.
- Paid campaigns and promotions for products.
- Affiliate marketing and commission-based earnings.
- Paid shoutouts or reviews.
3. Macro Influencers (100,000 to 1 million followers)
Macro influencers have a much bigger audience, with followers ranging from 100,000 to 1 million. These influencers are well-known on social media and have a mix of local and national followers. Their content is more polished, and they work with both national and international brands.
Income of Macro Influencers:
Macro influencers in India earn between ₹1 lakh to ₹5 lakhs per post in 2024. The amount they earn depends on their engagement, the brand they are working with, and the type of content they create. Macro influencers are often paid more because they reach a large audience, and their followers trust their opinions.
How Macro Influencers Earn Money:
- Sponsored content and brand partnerships.
- Ambassadorship deals, where represent a brand for a longer period.
- Creating content for brands, such as videos, blogs, and social media posts.
- Earning from YouTube ads and monetized content.
4. Mega Influencers (1 million to 5 million followers)
Mega influencers are just a step below celebrity status. They have 1 million to 5 million followers, and they are often seen as online celebrities. Their reach is massive, and they usually work with big brands that want to promote their products to a wide audience.
Income of Mega Influencers:
In 2024, mega influencers in India earn between ₹5 lakhs to ₹15 lakhs per post. Because they have such a large following, brands are willing to pay more for their services. Some mega influencers even earn up to ₹20 lakhs for major brand collaborations.
How Mega Influencers Earn Money:
- Large brand deals and partnerships.
- Collaborations with international brands.
- Long-term contracts with brands as ambassadors.
- Revenue from YouTube ads, sponsored videos, and other online platforms.
5. Celebrity Influencers (5 million+ followers)
Celebrity influencers are people who are famous outside of social media, such as actors, singers, or sports stars. They have millions of followers, sometimes even more than 10 million. Celebrities are often seen as trendsetters, and brands use their fame to promote products on a large scale.
Income of Celebrity Influencers:
In India, celebrity influencers earn the most. They can earn between ₹20 lakhs to ₹1 crore per post, depending on their popularity and the brand. Some top Bollywood stars or cricketers can even earn more than ₹1 crore for a single post. These influencers usually work with big companies and luxury brands.
How Celebrity Influencers Earn Money:
- High-paying endorsements and brand ambassadorships.
- Sponsored posts, videos, and promotions.
- Collaborations with international brands and businesses.
- Public appearances and events.
How Brands Choose Influencers
Brands choose influencers based on several factors, such as:
- Followers and Engagement: Brands look for influencers with high engagement rates. It’s not just about the number of followers, but how active and loyal their audience is.
- Content Quality: The quality of the content matters. Influencers who create interesting, creative, and professional content are more likely to attract big brands.
- Relevance: Brands work with influencers who align with their products. For example, a fitness brand will look for influencers in the health and fitness space.
Why Influencers Are Important in 2024
In 2024, influencers are more important than ever. People trust recommendations from influencers more than they trust traditional ads. Whether it’s a celebrity promoting a luxury product or a nano influencer recommending a local restaurant, followers listen to influencers. This is why brands invest so much in influencer marketing. It helps them reach the right audience in a more personal and engaging way.
Conclusion
In conclusion, the income of influencers in India varies greatly depending on their follower count and engagement. Nano and micro-influencers can earn smaller amounts but still have strong connections with their followers. Macro, mega, and celebrity influencers, on the other hand, can earn lakhs or even crores by working with big brands.
As influencer marketing continues to grow in 2024, the opportunities for influencers at all levels will increase. Whether you are just starting as a nano influencer or already have millions of followers, there are many ways to earn money and work with brands in the world of social media and it becomes more easy when Hobo.Video. is with you!
Kunal