Cornitos and IPL 2020 #MatchCornJeetega Marketing Strategy
Indians have a special place for enticing flavors in their heart, always in search to find something that can please their taste buds. Snacks serve as the perfect fit for…
influencer marketing
Dabur Honey #EverydayHoney Campaign: A Sweet Marketing Case Study
Dabur Honey has been making small contributions to the lives of many Indians for over 3 decades. When we hear the term, Honey, the very first thing that comes to…
5 Popular Influencer Marketing Myths You Need To Overcome
Marketing strategies have evolved in the past decades with a larger scope in business marketing to include influencer marketing. According to statistics, the advantage of influencer marketing represents 63% of…
Case Study: Baggit #PlayTheLifeGame Influencer Marketing Campaign
Are you planning to consider incorporating an influencer marketing campaign as a part of your next digital marketing plan? If that is not the case, it would be a mistake…
Case Study Of Sleepwell’s Influencer Marketing Campaign Strategy In India for 2026
Sleepwell has been awarded “India’s Most Trusted Brand” by India Today, in 2020. Sleepwell’s marketing campaign is the best example of a successful influencer marketing strategy. The campaign aims to…
Simple Ways To Build Relationships With Social Media Influencers
Has there ever been a time when you purchased something because a close friend or someone who is a mentor figure to you used that product? All of us would…
ASCI Guidelines For Influencer Advertising Applicable From 15th April 2021
“Social media is not a media. The key is to listen, engage, and build relationships.” The influencers have been actively carrying the marketing messages of the brands to the ultimate…