Breaking Down ₹50 Crore Influencer Spend by Indian Brands
Introduction Indian influencer marketing has gone from a novelty to a necessity. Traditional TV and print ads are no longer enough. Brands are now sinking massive sums into creators who…
influencers
The Hidden Cost of Fake Followers and How Brands Can Avoid It
Introduction In India’s fast-moving digital landscape, influencer marketing drives brand visibility more than ever. Yet, not all growth reflects reality. The hidden cost of fake followers (and how brands can…
The Rise of Aarya Editz in India’s Creator Economy
Introduction India’s digital space has exploded in ways few could have predicted. In just the past five years, we’ve seen short-form video completely change how people consume entertainment. Instagram Reels,…
The Best Blog Monetization Strategies in 2025 (That Works)
Introduction Blogging in 2025 isn’t what it used to be. It’s no longer just a side hobby or a digital diary—it has morphed into a serious business engine, capable of…
The Rise of “Behind-the-Scenes” Marketing in 2025
1. Introduction to Behind-the-Scenes Marketing Strategy In 2025, audiences are no longer satisfied with polished advertisements or heavily scripted campaigns. They crave authenticity, and this has given birth to the…
Voice Search SEO: How to Rank in the Era of Alexa & Siri
Introduction The world of search is evolving. In 2025, typing queries into search engines is no longer the default. Millions of users in India and across the globe now speak…
From Followers to Buyers: The Creator Funnel Explained
The journey from gaining followers to building a profitable business has become the heart of today’s creator economy. With millions of creators across India and worldwide competing for attention, the…
How to Get 100K Followers on Instagram Without Paid Ads
1. Introduction: Why Organic Growth Matters on Instagram Growing on Instagram without paid ads may seem tough, but it is more rewarding in the long run. When you learn how…
Apps That Every Indian Influencer Should Download in 2025
Introduction Being an influencer today is far more than posting pictures and hoping for likes. In 2025, the game has shifted: smart tools, analytics, and engagement apps define who thrives.…