Metrics to Measure Account-Based Marketing in 2025
Introduction: Why ABM Success Metrics Matter More Than Ever in 2025 Account-Based Marketing (ABM) has evolved into a cornerstone of modern B2B marketing. But in 2025, it’s not just about…
Marketing
Zomato’s Marketing Strategy Explained: What Brands Can Learn
Introduction: The Red Revolution of Indian Marketing Zomato, once a simple restaurant discovery platform, has transformed into a red-hot giant in India’s digital marketing universe. Known for its bold content,…
The Power of Storytelling in B2B Case Studies
1. Introduction: Why Storytelling Is the Soul of B2B Case Studies Storytelling isn’t just a tool for entertainment anymore. In today’s B2B world, storytelling has evolved into a strategic weapon.…
What Can Founders Learn From Zomato’s WOM Playbook?
Introduction Zomato’s Word of Mouth Playbook isn’t just marketing, it’s a masterclass in cultural relevance, community power, and quirky authenticity. For Indian startup founders, it offers more than inspiration. It’s…
How to Pitch Campaigns to LinkedIn Influencers
Introduction Why LinkedIn Influencers Matter in Today’s Marketing Landscape LinkedIn has evolved beyond a professional networking platform. It is now a thriving ecosystem for LinkedIn influencer marketing, especially for B2B…
Swiggy’s #VoiceOfHunger Campaign: UGC at Its Best
Introduction: When Hunger Found Its Voice In 2019, Swiggy turned a simple idea into a digital juggernaut. Their now-iconic campaign, Swiggy’s #VoiceOfHunger, broke the internet and redefined UGC in India.…
Turning Whitepapers Into Snackable Content for Social Media
Introduction: The Whitepaper Problem In the B2B world, whitepapers have long been the holy grail of content marketing. They reflect expertise, convey complex ideas, and establish authority. But here’s the…
Swiggy’s App Notification: Why They Work So Well
1. Introduction: The Indian App That Gets It Right In a country buzzing with digital activity, Swiggy’s app notification system has quietly emerged as one of the smartest tools in…
Top 15 Ecommerce Service Providers for Indian D2C Brands
1. Introduction: Why Ecommerce Service Providers Are the Backbone of D2C Growth in India The Indian D2C (Direct-to-Consumer) boom is unstoppable. With over 800 D2C brands launched in India in…
Facebook Ads Cost in India (2025): Complete Breakdown
Introduction: Why Facebook Ads Still Matter in 2025 Digital marketers in India are doubling down on Facebook, even in 2025. Despite growing competition from Instagram, YouTube Shorts, and influencer campaigns,…