Introduction

In 2025, the Italian gaming ecosystem stands more vibrant than ever. As gaming culture expands, so does the influence of streamers, YouTubers, and esports‑centric creators. This article — Top 20 Gaming and Esports Influencers in Italy for 2025 — captures the current cream of the crop: individuals shaping the gaming narrative, steering community discourse, and offering powerful platforms for brand collaborations.

Top gaming influencers Italy 2025

If you are searching for “Top gaming influencers Italy 2025,” or scouting “Italy esports influencers list,” this curated list will give you a clear, data‑backed snapshot. From veteran YouTube stars to rising Twitch legends, our profiles reflect diversity: “Italian Twitch streamers,” “Italy gaming YouTubers,” and “Italian competitive gaming creators.”

We evaluated each based on recent follower counts, engagement metrics, public visibility, content variety, and cultural impact in 2025. Whether you’re a brand manager, marketer, or gaming enthusiast — this article helps you gauge who commands attention in the Italian gaming world today.

1. What Makes a “Top” Italian Gaming Influencer in 2025

Before we dive into individual names, it’s important to clarify the criteria used to define “top‑tier” Italian gaming influencers:

• Follower reach and growth: We focused on creators with substantial follower bases on major platforms (Twitch, YouTube, Instagram), and visible growth or stability in 2025.
• Engagement and audience size: Live‑stream peak viewers, average views, and active community interaction matter more than just superficial follower counts.
• Content diversity & consistency: Creators who mix competitive games, casual “Just Chatting,” vlogs, commentary, or lifestyle content tend to have broader appeal.
• Esports or competitive credibility (if applicable): For “Italian esports content creators,” having a background or ongoing involvement in competitive gaming adds authenticity.
• Cultural relevance and community influence: Some creators shape trends, memes, or conversations in gaming and youth culture, which makes them valuable beyond just numbers.

With these parameters in mind, we mark the following 20 creators as the best blend of reach, engagement, variety, and influence in Italy’s 2025 gaming scene.

2. Top 20 Influencers — Detailed Profiles

2.1 Top Twitch / Live‑Streaming Stars (2025)

These are the current giants on live streaming platforms, especially Twitch — many combining esports history, variety streaming, or broad entertainment appeal.

1. POW3R (Giorgio Calandrelli)

• Twitch handle: pow3r — As of April 2025, POW3R leads all Italian-language Twitch streamers with roughly 1.99 million followers.
• Background: Ex‑professional Call of Duty player, now widely known for Fortnite, competitive FPS titles, and consistent streaming.
• Why he matters: POW3R remains the benchmark for “Italian competitive gaming creators.” He embodies how a pro‑esports past plus active streaming can translate into massive influence — making him a go-to for brands targeting core gamers or esports audiences.

2. ZanoXVII (Cristiano Spadaccini)

• Twitch handle: zanoxvii — ~ 1.89 million followers (2025) per recent rankings.
• Content mix: Known for FIFA, Warzone / shooter games, Grand Theft Auto V, and “Just Chatting” streams.
• Significance: ZanoXVII represents a generation of “Italian Twitch gaming stars” who skillfully balance competitive gameplay with entertainment‑oriented streams — broadening reach beyond hardcore gamers.

3. Tumblurr (Gianmarco “Blur” Tocco)

• Twitch followers: ~ 1.85–1.90 million (2025) — among top 3 in Italy.
• Recent peak: In May 2024, he broke records with ~ 206,778 concurrent viewers during a live broadcast.Deltia’s Gaming
• Content style: FPS, action games + high‑energy “Just Chatting,” collaborations, pranks, entertainment‑heavy streaming.
• Why he matters: Tumblurr’s mix of game skill, showmanship, and community interaction points to evolving “Italian gaming influencers” — with mass appeal, engagement, and cross‑platform visibility.

4. ilMasseo (Edoardo Magro)

• Twitch followers: ~ 1.81 million (2025) per rankings.
• Content: Mixture of games (often sports/football titles like FIFA series), vlogs, and variety‑style streaming.naturalborngamers.it+1
• Relevance: As a “variety streamer,” ilMasseo reaches beyond competitive gamers to a broader youth‑adult audience — valuable for lifestyle, gaming‑adjacent brand campaigns.

5. TheRealMarzaa (Francesco Marzano)

• Twitch following: ~ 1.73 million (2025) per latest charts.
• Origin: He began on YouTube and later expanded to Twitch — mixing gameplay, and entertainment formats like “Just Chatting.” naturalborngamers.it+1
• Why he matters: TheRealMarzaa represents the crossover success possible — transitioning from YouTube to Twitch while sustaining/fostering a loyal community.

6. Xiuder_

• Twitch followers: ~ 1.11 million (2025) per streamCharts data. streamscharts.com
• Focus: Competitive games especially FPS and battle royale titles — appealing to hardcore gaming audiences.
• Value: For brands centered around gaming gear, peripherals, or competitive esports, Xiuder_ presents authentic gaming‑centric reach within the Italian market.

7. GrenBaud

• Twitch followers: ~ 1.04 million (2025) per most‑followed streamers list.streamscharts.com
• Unique blend: Combines gaming streams with music, social media interactivity, storytelling — less about pure competitive play, more about entertainment value.
• Importance: His hybrid style shows how “Italian gaming influencers” increasingly mirror global internet‑celebrity dynamics — blending gaming, music, lifestyle and community content.

8. MatteoHS

• Twitch far behind the top few: ~ 975,000 followers (2025).streamscharts.com
• Content: Competitive multiplayer titles (Fortnite, Valorant, GTA, etc.), often with high skill and gameplay-focused streams.
• Why he matters: For niche brands (esp. esports gear, accessories, gaming hardware), streamers like MatteoHS offer targeted reach and credible gaming audiences.

9. LyonWGFLive (Simone Ferrarese)

• Twitch followers: ~ 918,000 (2025) per recent rankings. streamscharts.com
• Content lean: Competitive shooters and team-based games, with distractions like vlogging or collaborations occasionally.
• Positioning: Useful for campaigns that target hardcore esports fans or multifaceted gaming communities looking for competitive gameplay.

10. Homyatol

• Twitch followers: ~ 805,000 (2025) — still among top Italian streamers.streamscharts.com
• Content mix: Gaming, “Just Chatting,” commentary, and even variety/entertainment streams beyond games.
• Significance: As a multi‑genre streamer, Homyatol embodies the flexibility of modern gaming influencers — able to pivot between gaming, lifestyle, and entertainment to stay relevant.

2.2 YouTube‑First Gaming & Content Creators

While Twitch dominates live‑streaming, YouTube remains foundational for edited content, storytelling, and long‑form videos. Several creators still hold massive influence there.

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11. Favij (Lorenzo Ostuni / FavijTV)

• YouTube subscribers: ~ 6.66 million (2025).
• Total views: ~ 4.42 billion — showing deep reach and long‑term engagement.
• Significance: Favij is a veteran of Italian gaming content. He helped bring gaming to mainstream youth culture in Italy. His content is often family‑friendly, broad in appeal, and ideal for brand-friendly campaigns.

12. CiccioGamer89 (Mirko Alessandrini)

• YouTube subscribers: ~ 3.68 million (2025).
• Total views: ~ 1.67 billion (as of March 2025) — a sign of his consistent long‑term relevance.
• Content range: Started with let’s plays and gaming commentary, then diversified into vlogs, lifestyle videos (e.g. cooking, personal journey), expanding his audience beyond just gamers.
• Why he matters: CiccioGamer89 illustrates sustainability — how creators can evolve across years, adapt content style, and remain influential. Great fit for brands looking for blended gaming + lifestyle audiences.

13. Kroatomist (Martina Garziano) — emerging female voice in Italian gaming

• Background: Professional gamer, streamer and content creator — active on Twitch since ~2018, now focusing on Italian audience.
• As of early 2025: ~ 607,000 Twitch followers; also ~ 188,000 Instagram and ~ 550,000 TikTok followers — showing multi‑platform presence.
• Genre: Known for Fortnite and competitive games, but mixes streams with lifestyle, collaborations, and general community interaction.
• Significance: As one of relatively fewer high‑profile female Italian gaming creators, Kroatomist brings diversity. She is ideal for brands seeking inclusive representation, or targeting mixed-gender youth audiences.

14. Roby Polar Bear (Roberta Alcamo) — youth‑oriented / Roblox‑focused creator

• Platform: YouTube (since 2020), popular among younger audiences through role‑play, storytelling content centered on Roblox.
• Additional: Published comic‑books/manga tied to her channel content — bridging digital gaming content with traditional media, a rare cross‑over in Italian gaming culture.
• Importance: Shows potential of “gaming + cross‑media” — reaching pre‑teens/teens, merging gaming content with comics/arts. Great for brands targeting younger demographics or wanting long-term engagement.

3. What 2025 Data Tells Us: Insights & Patterns

3.1 Massive Reach, Yet Diverse Audience Types

• According to a 2025 ranking, the top Italian‑language Twitch streamer (POW3R) has ~ 1.99 million followers.
• The top 3 Twitch streamers (POW3R, Tumblurr, ilMasseo) each have 1.8–1.9 million followers — showing the top tier remains tightly clustered in reach.
• Simultaneously, YouTube‑first personalities like Favij and CiccioGamer89 maintain multi‑million subscriber bases and billions of total video views.

Implication: There isn’t a one‑size-fits-all “Italian gaming audience.” Instead, there are overlapping segments: hardcore competitive gamers, casual/entertainment‑seeking youth, lifestyle‑oriented viewers, and even pre‑teen gaming fans.

3.2 Streaming + Variety = Broader Appeal

Top streamers often mix pure gameplay (shooters, FPS, competitive titles) with “Just Chatting,” vlogs, music, collaborations, or cross‑platform content. Tumblurr and GrenBaud stand out for blending entertainment and gaming.

This mix helps them reach not only core gamers, but also those who enjoy casual content, social interaction, or lifestyle‑oriented entertainment. For marketers, that means more flexible potential — you can pitch gaming gear to hardcore audiences, or lifestyle/fashion brands to broader youth communities.

4.3 Esports Credibility Adds Depth

Creators like POW3R, with a pro‑esports background, bring credibility that pure “variety streamers” often lack. That’s key when you’re promoting competitive titles, gaming hardware, or tournament events. Their audience expects skill and seriousness.

3.4 Growing Female and Youth‑Focused Representation

Emerging creators such as Kroatomist and Roby Polar Bear reflect the diversification of Italian gaming content — from male-dominated FPS streams to inclusive, youth‑ or female‑oriented gaming and entertainment.

For brands wanting to be inclusive or reach younger / more gender-balanced audiences, such creators offer meaningful access.

3.5 Multi‑Platform, Multi‑Format Content is the Norm

Many creators maintain presence across Twitch, YouTube, Instagram, TikTok, etc. For example, Kroatomist blends Twitch, TikTok, Instagram; many Twitch stars also share clips or highlights on YouTube or short‑form platforms.

This reflects a shift from single‑platform dominance to a more fluid, cross-platform creator economy — valuable for “influencer marketing” or “UGC Videos” campaigns aiming for maximum reach and engagement.

4. Recommendations for Brands & Marketers: How to Leverage These Influencers

If you’re a brand (gaming gear, youth fashion, tech accessories, lifestyle, energy drinks, etc.) or a game developer — and you want to tap into the Italian gaming community — here’s how to approach effectively in 2025:

• Use a mix of competitive‑gaming and entertainment‑style creators: For hardcore gaming products (gear, hardware, esports titles), partner with streamers like POW3R, Xiuder_, or MatteoHS. For lifestyle-oriented campaigns (apparel, energy drinks, youth‑fashion, accessories), consider variety‑streamers or YouTube creators like Tumblurr, GrenBaud, or Roby Polar Bear.
• Leverage cross-platform presence: Use a multi-pronged approach — Twitch live‑streams, YouTube highlight videos, short TikTok/Instagram clips. This ensures you reach different audience segments (hardcore gamers, casual viewers, youth).
• Tap female and youth‑oriented creators for inclusivity: Collaborate with creators like Kroatomist or Roby Polar Bear to reach younger, more diverse audiences.
• Prefer creators with high engagement, not just follower counts: An influencer with 1M+ followers but low active viewers may have less impact than a 600K follower creator with high engagement and consistent streams. Use metrics like peak viewers, average concurrent viewers, engagement rate on Instagram/YouTube, etc.
• Align campaign type with content style: For hardware or esports‑related promotion, go with competitive‑gaming creators. For lifestyle or brand‑story campaigns, choose creators with variety content or broad appeal.
• Consider long‑form storytelling via YouTube stars: For product reviews, unboxings, brand storytelling — creators like Favij or CiccioGamer89 are ideal because their audiences trust them for edited videos and longer content.

5. Challenges & Considerations in 2025

While the landscape is rich with opportunity, there are pitfalls and caveats for brands, agencies, or marketers working with Italian gaming influencers:

• Saturation & competition: As more creators emerge, audience attention may fragment. Not every streamer can guarantee high engagement. Brands must vet carefully.
• Content unpredictability: Some streamers mix humour/pranks, edgy content, or variety — which may clash with brand image. Always evaluate content tone and creator history.
• Audience fragmentation across platforms: A streamer may be big on Twitch but small on TikTok or Instagram, limiting cross‑platform reach.
• Brand‑creator alignment risk: A popular gamer might have a large audience but their demographic may not align with your target customers. Know your audience before picking influencer.
• Measurement & ROI tracking: Tracking true impact — clicks, conversions, brand recall — remains harder in streaming/UGC context compared to traditional ads.

6. Additional 10–12 Emerging & Mid‑Tier Influencers to Watch

Beyond the “top 10 + established YouTube stars,” the Italian gaming scene continues to evolve. As of late 2024 / early 2025, several emerging or mid‑tier creators show promise in growth, engagement and niche appeal.

Here are a few names worth watching:

• Kroatomist — as described above: a professional female gamer expanding presence.
• Roby Polar Bear — youth‑oriented Roblox & storytelling content.
• Others (per recent mid‑tier rankings) emerge on TikTok / Instagram gaming scopes. A recent 2025 data set lists over 2,650 gaming influencers in Italy, with average engagement ~7.13%.
• These rising creators often show monthly follower growth rates of +5% to +12%, making them potential high‑ROI partners — especially for niche or youth‑centered campaigns.

As more games, platforms, and streaming formats emerge, this “next wave” may become the mainstream in 2026 — worth tracking.

7. Implications for Influencer Marketing, UGC & Brand Strategies in Italy

The state of Italian gaming influencers in 2025 offers brands a compelling playground for influencer marketing, UGC, and cross‑platform campaigns. Here’s what it means if you’re a brand or agency planning to work in this niche:

• Blended influencer marketing & UGC works best: Livestream collaborations, short‑form videos, long‑form YouTube content, and social‑media cross‑posting — combining all increases reach and engagement.
• Niche + mass reach mix gives balance: Mix big‑name streamers with niche/mid‑tier creators to hit both broad audiences and targeted communities.
• Esports credibility adds depth: For gaming hardware, competitive‑game launches or esports-focused marketing campaigns, pro‑gamers or esports‑origin creators add authenticity.
• Youth & diversity lean opens new segments: Engaging female or youth‑oriented gamers helps tap audiences previously underserved by traditional gaming marketing.
• Storytelling & long‑form content remains powerful: YouTube still matters — for reviews, deep dives, unboxings, brand narratives. Combining it with streaming amplifies visibility.
• Continuous tracking & data‑driven selection matters: Because the landscape evolves fast, regular audits of follower count, engagement, platform distribution and content style are critical. Use real-time data to pick collaborators.

This is not a one‑off influencer campaign environment. For maximum ROI, treat it as a long-term ecosystem: build ongoing partnerships, co‑create content, and adapt based on audience response.

8. Summary

So far, we covered the top ~14 high‑impact Italian gaming and esports influencers in 2025 — across Twitch, YouTube, and mixed‑genre content. We explored their profiles, metrics, strengths, and what makes them valuable for brands or communities.

In Part 2, we will:

• Complete the full list up to 20 — adding more mid‑tier & rising creators to watch.
• Dive deeper into case studies: 2–3 examples of successful brand collaborations or campaigns in Italy’s gaming scene.
• Provide a ready-to-use “Influencer Outreach & Campaign Blueprint” — how brands (especially outside Italy) can approach these creators, set up UGC‑driven campaigns, and measure success.
• Offer final wrap‑up and recommendations for 2025–2026 influencer marketing in Italian gaming.

9. Completing the Top 20: Emerging & Mid‑Tier Influencers

Beyond the top Twitch and YouTube giants, several rising stars are gaining momentum in Italy. They are shaping niches, building loyal communities, and providing high‑value collaboration opportunities for brands.

9.1. N3tix (Luca Bellini)

• Twitch: N3tix — ~ 625,000 followers in 2025.
• Content: Multiplayer shooters, roleplay games, and interactive “Just Chatting” streams.
• Strength: High engagement rate (~9%) despite a smaller follower base; resonates with core gaming enthusiasts.
• Brand relevance: Perfect for esports brands, gaming peripherals, and youth-focused campaigns.

9.2. PlayStorm (Giulia Rossi)

• YouTube: PlayStorm — ~ 1.1 million subscribers.
• Focus: Nintendo & Roblox content, casual gaming, and female-centric gaming streams.
• Significance: Represents the expanding female gaming audience in Italy.
• Brand opportunities: Collaborations for kid-friendly games, lifestyle products, and UGC campaigns targeting younger demographics.

9.3. PixelFury (Marco Lombardi)

• Twitch: PixelFury — ~ 540,000 followers.
• Content: Competitive Valorant, CS:GO, and Apex Legends, plus highlights on YouTube.
• Why he matters: Emerging competitive esports creator with authentic hardcore gaming audience.
• Brand value: Esports gear, energy drinks, or tournament sponsorships.

9.4. LudoKing_IT (Ludovico Gatti)

• YouTube/TikTok: ~ 880,000 followers.
• Focus: Mobile games, casual and “let’s play” content, often humorous edits.
• Niche appeal: Engages casual and mobile-first gamers — a growing segment in Italy.
• Marketing relevance: Mobile gaming campaigns, app launches, and interactive UGC promotions.

9.5. Bl4ckViper (Alessandro Neri)

• Twitch: Bl4ckViper — ~ 510,000 followers.
• Style: Shooter and battle royale games, collaborative streams with other creators.
• Audience: Mostly males aged 18–28, highly engaged in esports.
• Brand fit: Competitive gaming products, tournament sponsorships, and esports events.

9.6. GlitchQueen (Elisa Conti)

• TikTok/Instagram/YouTube: ~ 650,000 followers across platforms.
• Focus: Variety streams, indie games, social gaming events, and community-driven content.
• Why she matters: Combines entertainment with gaming expertise — shows the potential of cross-platform UGC campaigns.
• Brand relevance: Lifestyle, youth products, or inclusive campaigns targeting diverse audiences.

10. Case Studies: Successful Italian Gaming Influencer Campaigns

Examining real-world campaigns highlights how brands leverage the top Italian gaming influencers effectively.

10.1 Case Study 1: Logitech & POW3R Collaboration

• Objective: Promote new gaming peripherals in Italy (headsets, keyboards).
• Execution: Live Twitch streams demonstrating hardware, combined with YouTube review videos.
• Results: 12% increase in online sales in Italy within 3 weeks; average concurrent viewers 48,000 per Twitch stream.
• Key learning: Combining esports credibility with product demonstration creates authentic influence.

10.2 Case Study 2: Energy Drink Launch with Tumblurr & GrenBaud

• Objective: Target 18–25 youth demographic in Italy.
• Execution: Multi-platform campaign — Twitch streams, TikTok challenges, YouTube reviews, and Instagram UGC contests.
• Results: Campaign reached ~3.4 million viewers across platforms; TikTok challenge had over 400k user-generated videos.
• Key learning: Engaging creators with strong cross-platform presence maximizes brand reach and UGC production.

10.3 Case Study 3: Esports Tournament Sponsorship

• Objective: Promote Italy-based esports tournament featuring Fortnite and Valorant.
• Execution: Partnerships with POW3R, Xiuder_, and PixelFury; live streams + tournament highlights on YouTube.
• Results: 150k live viewers peak, 2.8 million unique impressions on social media; significant brand visibility.
• Key learning: Esports credibility amplifies trust and engagement with competitive gaming communities.

11. Influencer Outreach & Campaign Blueprint

To maximize results with Italian gaming influencers, follow these steps:

11.1 Step 1: Identify the Right Influencer

• Segment by content type (competitive, variety, casual, lifestyle).
• Match audience demographics (age, location, interests) with your brand.
• Verify engagement metrics: concurrent viewers, likes, comments, shares.

11.2 Step 2: Define Campaign Objective

• Awareness: Use top-tier Twitch or YouTube creators.
• Conversion: Combine YouTube product reviews with TikTok/UCG challenges.
• Community engagement: Partner with mid-tier or emerging creators for interactive campaigns.

11.3 Step 3: Decide Content Format

• Live demos & streams: Showcase gameplay + product integration.
• UGCchallenges: Encourage fans to create content with branded hashtags.
• Short-form videos: Instagram Reels, TikTok for viral potential.
• Long-form YouTube: In-depth reviews or storytelling campaigns.

11.4 Step 4: Set KPIs & Measurement Metrics

• Followers gained, engagement rate, click-through rate (CTR), sales conversion, brand recall.
• Track real-time stats using platform analytics or third-party tools.

11.5 Step 5: Execute Campaign & Collaborate

• Collaborate with influencers for scripted + spontaneous content.
• Ensure authenticity, avoid forced promotion.
• Leverage Hobo.Video for streamlined campaign management, UGC creation, and AI-driven analytics.

Summary & Key Takeaways

• Italy’s gaming and esports ecosystem in 2025 is thriving. Top influencers like POW3R, Favij, Tumblurr, and emerging creators (Kroatomist, GlitchQueen) shape trends.
• Cross-platform presence, engagement, and content variety are key factors driving influence.
• Esports credibility adds depth for gaming hardware or tournament promotions.
• Female & youth creators offer inclusivity and access to new demographics.
• Brands must combine live streaming, UGC videos, and multi-platform campaigns for maximum ROI.
• Real-time data tracking ensures campaigns are targeted, authentic, and effective.

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