Introducion

In 2025, the digital spotlight burns brighter than ever — and it’s aimed squarely at the Top 25 Macro Influencers Worldwide in 2025. From Instagram reels to YouTube shorts, these creators aren’t just shaping pop culture; they’re rewriting how global brands communicate.

Whether you’re a marketer searching for the next big collaboration or a creator aspiring to go macro, this curated list reveals who’s influencing the world — and why their power is unmatched.

In today’s hyperconnected age, macro influencer marketing has evolved from glossy posts to meaningful movements. The top influencer marketing strategies of 2025 aren’t about one-off campaigns — they’re ecosystems of UGC videos, community trust, and global reach.

Influencer Marketing Hub 2025 Report

According toInfluencer Marketing Hub 2025 Report, the influencer economy is projected to surpass $24 billion this year, with macro-influencers contributing nearly 46% of brand campaigns worldwide. These numbers underline the growing power of social media creators who command loyal audiences between 100 K and 1 million followers.

So, let’s explore who made it to the worldwide influencer ranking for 2025 — and how their authentic storytelling drives billion-dollar brand love.

1. What Is a Macro Influencer and Why They Matter in 2025

Macro influencers are the bridge between celebrity influence and grassroots authenticity. They typically boast 100 K – 1 M followers across platforms like Instagram, YouTube, and TikTok, balancing mass reach with personal engagement.

Unlike mega-celebrities, macro influencers stay relatable while delivering professional-grade content — making them the backbone of top influencer marketing campaigns.

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In 2025, AI influencer marketing tools and UGC videos are transforming how brands collaborate with these creators. Platforms such asHobo.Video— a top influencer marketing company in India — are redefining campaign performance by blending AI UGC analytics with human creativity.

2. Why Macro Influencers Dominate Global Campaigns in 2025

The year 2025 signals a new creative era. Brands like Nike, Dior, and Samsung are not just chasing followers; they’re investing in authentic creators who convert engagement into emotional capital.

Here’s what makes macro influencers unstoppable this year:

• Higher Conversion Rates: Studies by Statista show campaigns with macro influencers yield 20–25% better ROI compared to micro collaborations.
• Cross-Platform Authority: They lead both Instagram and TikTok, ensuring global macro-influencers reach multi-market audiences.
• Campaigns Go Multinational: Major FMCG and tech brands now run unified brand campaigns across 15+ countries using single influencer voices.
• AuthenticUGCBoost: Macro creators master storytelling that feels user-driven, not scripted — a trend amplified by AI UGC curation tools.

With such momentum, it’s no surprise that influencers worldwide are setting the creative tone for digital advertising.

3. The Top 25 Macro Influencers Worldwide in 2025 (Part 1 of 25)

Below are the first ten names defining the worldwide influencer ranking this year. Each blends personal story, creativity, and cross-border brand power.

3.1. Khaby Lame (@khaby.lame) – The Global Relatability Icon

• Followers: 161 M on TikTok | 83 M on Instagram
• Known For: Silent comedy & simplicity in a noisy world.
• Brands: Hugo Boss, Binance, Pepsi.

Khaby Lame remains the face of simplicity meeting strategy. His silent reactions transcend language, making him a favorite for campaigns multinational. With his global appeal and effortless humor, Khaby embodies why macro influencers outperform traditional ads in relatability.

3.2. Emma Chamberlain (@emmachamberlain) – The Cool Girl Who Built a Coffee Empire

• Followers: 17 M Instagram | 12 M YouTube
• Brands: Louis Vuitton, Levi’s, Chamberlain Coffee.

Emma’s storytelling-driven content has become a template for macro influencer marketing. Her witty, authentic persona translates across cultures, giving brands a human face. Her success illustrates how social media creators can build full-fledged businesses through consistent personal branding.

3.3. Zach King (@zachking) – Magic Meets Marketing

• Followers: 75 M TikTok | 25 M Instagram
• Famous For: Illusion-based video editing.
• Brands: BMW, Apple, Nike.

Zach’s campaigns are perfect case studies for AI UGC and storytelling. His ability to merge digital illusion with brand messages delivers viral content with commercial value — a balance marketers crave in 2025.

3.4. Chiara Ferragni (@chiaraferragni) – Luxury Meets Legacy

• Followers: 29 M Instagram
• Brands: Dior, Pantene, Lancôme.

Italy’s fashion icon, Chiara, continues to dominate the global macro-influencers space. She bridges editorial fashion and lifestyle relatability, embodying the essence of top influencer marketing.

3.5. MrBeast (@mrbeast) – The Philanthropy Powerhouse

• Followers: 270 M YouTube | 52 M Instagram
• Known For: Extreme challenges & humanitarian projects.
• Brands: Feastables, Beast Burgers, Shopify.

MrBeast exemplifies how purpose-driven content scales global communities. His brand campaigns often double as charity drives, redefining ROI as “Return on Impact.”

3.6. Addison Rae (@addisonraee) – The Dance Influencer Turned Entrepreneur

• Followers: 88 M TikTok | 37 M Instagram
• Brands: L’Oréal, American Eagle, Spotify.

Addison’s journey from viral dancer to CEO of her fragrance brand “AF by Addison Rae” proves how macro influencer rates are now valued by brand trust, not follower count.

3.7. Lele Pons (@lelepons) – The Latin Entertainment Queen

• Followers: 53 M Instagram | 30 M YouTube
• Brands: Tarte Cosmetics, Revolve, Spotify.

Lele’s multilingual charm drives engagement across continents. She stands as a symbol of influencers worldwide who adapt content to cultural nuances — key to success in campaigns multinational.

3.8. Loren Gray (@lorengray) – Music Meets Marketing

• Followers: 55 M TikTok | 25 M Instagram
• Brands: Revlon, Hyundai, Spotify.

Loren shows how macro influencer marketing thrives when creators diversify. Her music collaborations and fashion tie-ins illustrate hybrid influence models that dominate 2025.

3.9. Marques Brownlee (@MKBHD) – The Tech Voice of Trust

• Followers: 18 M YouTube | 5 M Instagram
• Brands: Google, Tesla, Samsung.

Marques’ crisp reviews make him one of the most trusted social media creators globally. For tech brands, his endorsement is equivalent to a verified certification — pure E-E-A-T authority.

3.10. Charli D’Amelio (@charlidamelio) – The Gen Z Icon

• Followers: 154 M TikTok | 49 M Instagram
• Brands: Hollister, Dunkin’, EOS Beauty.

Charli continues to rank high in the worldwide influencer ranking thanks to her evolving personal brand and dance content. She remains a magnet for Gen Z-driven brand campaigns.

4. Key Trends Defining Macro Influencer Marketing in 2025

Here’s what’s shaping the future of macro influencer marketing:

1. Data-Driven Creativity – Tools likeAI influencer marketinganalytics help brands match creators by audience psychographics, not just demographics.
2. Hybrid Influence Models – Macro influencers now integrate UGC videos with micro-creator collaborations to boost authenticity.
3. Localized Storytelling for Global Reach – Brands localize content for regional audiences without losing global tone.
4. Sustainability and Purpose – Influencers increasingly partner with eco-friendly brands — a growing value among millennials.

According to a HypeAuditor 2025 Survey, 71% of marketers say macro influencers drive higher “brand recall” compared to other creator tiers — proof of their powerful mix of scale and sincerity.

5. Data Snapshot: Macro Influencer Market in Numbers

These figures show how global macro-influencers have shifted from vanity metrics to ROI-centric performance. Brands today evaluate macro influencer rates not only by impressions but by conversions, user sentiment, and long-term brand lift.

6. How Brands Leverage Hobo.Video for Macro Influencer Campaigns

When it comes to influencer marketing India or cross-border activations, Hobo.Video simplifies everything. The platform connects brands with top influencers in India and abroad through AI-driven matchmaking, authentic UGC videos, and performance tracking.

Hobo.Video’s approach merges data with storytelling — helping brands discover the influencer who truly represents their “whole truth.” Its marketplace also supports creators learning how to become an influencer by giving them paid campaign opportunities.

7. Continuing the List – Influencers 11 to 25

In the ever-evolving creator economy, the remaining names on our list of Top 25 Macro Influencers Worldwide in 2025 represent the perfect fusion of authenticity, creativity, and consistency. Each has leveraged storytelling and macro influencer marketing to redefine audience engagement on a global scale.

7.1. Bella Poarch (@bellapoarch) – The Artistic Performer

• Followers: 93 M TikTok | 15 M Instagram
• Brands: Valentino, Google Pixel, Fortnite

Bella’s rise from TikTok to the global stage illustrates the strength of narrative-driven branding. Her collaborations highlight how social media creators influence culture through fashion, gaming, and music. Bella continues to rank high in worldwide influencer ranking reports due to her universal appeal and aesthetic storytelling.

7.2. Nikkie de Jager (@nikkietutorials) – The Makeup Maven

• Followers: 15 M YouTube | 17 M Instagram
• Brands: Maybelline, Marc Jacobs, OFRA

Nikkie is a masterclass in niche domination. Her journey — from self-taught beauty YouTuber to ambassador for global cosmetic brands — defines the power of macro influencer marketing in beauty. Her videos combine expertise with emotion, setting benchmarks for global macro-influencers worldwide.

7.3. Riyaz Aly (@riyaz.14) – India’s Youth Style Symbol

• Followers: 45 M Instagram | 23 M on Moj
• Brands: Myntra, Realme, Amazon

One of the top influencers in India, Riyaz continues to dominate Gen Z audiences with his dance and lifestyle content. His presence proves that Indian creators are reshaping campaigns multinational by adding local flavor to global narratives.

7.4. Bretman Rock (@bretmanrock) – Humor with Heart

• Followers: 18 M Instagram | 9 M YouTube
• Brands: Nike, Crocs, Morphe

Bretman embodies charisma and confidence. His campaigns merge humor and social awareness, blending fashion and comedy. He remains one of the most dynamic influencers worldwide, consistently ranking in top influencer marketing reports for his inclusivity-driven messaging.

7.5. Taehyung (V) – BTS Member & Solo Creator

• Followers: 67 M Instagram
• Brands: Cartier, Celine, Samsung

Though a global celebrity, V functions as a macro creator due to his independent artistic ventures and brand campaigns. His solo posts spark engagement rates that outshine traditional celebrity promotions — a rare case where a musician transcends into macro influencer marketing excellence.

7.6. Dixie D’Amelio (@dixiedamelio) – The Music-Influencer Hybrid

• Followers: 57 M TikTok | 25 M Instagram
• Brands: Puma, Morphe, Burberry

Dixie’s crossover into music gives her audience emotional depth. She’s among the global macro-influencers who embody the 2025 trend — creators as brands themselves. Her collaborations show that storytelling, not just visuals, drives conversions.

7.7. Sanna Marin (@sannamarin) – The Political Influencer

• Followers: 6 M Instagram
• Brands/Collaborations: United Nations, Vogue, TED Talks

Finland’s former Prime Minister turned digital voice, Sanna proves that influence extends beyond fashion and beauty. She advocates for women’s leadership and sustainability — showcasing how brand campaigns can be mission-led and still globally viral.

7.8. Charli Jordan (@charlijordan) – The Lifestyle Connector

• Followers: 13 M Instagram | 9 M TikTok
• Brands: Alo Yoga, Red Bull, Savage X Fenty

Charli brings lifestyle and fitness into a personal conversation. Her realness sets her apart — she embodies how social media creators balance wellness, art, and influence to sustain audience trust. Her authenticity is textbook E-E-A-T credibility.

7.9. Bhuvan Bam (@bhuvan.bam22) – India’s Comedy Brand Builder

• Followers: 25 M YouTube | 17 M Instagram
• Brands: Amazon Prime, Tissot, Beardo

Bhuvan remains one of the top influencers in India, blending humor and heart. His “BB Ki Vines” universe has expanded into acting and brand storytelling. With consistent UGC videos and culturally rooted humor, he represents the future of macro influencer marketing in India.

7.10. Liza Koshy (@lizakoshy) – The Versatile Creator

• Followers: 20 M YouTube | 19 M Instagram
• Brands: Fabletics, Beats by Dre, YouTube Originals

Liza’s evolution from Vine star to red carpet host is a blueprint for career sustainability. She bridges entertainment and empowerment — a key reason she remains high in worldwide influencer ranking lists year after year.

7.11. Naomi Campbell (@naomi) – The Legacy Influencer

• Followers: 16 M Instagram
• Brands: Boss, Balmain, BOSS Beauty

The supermodel era’s influence continues in digital form. Naomi’s collaborations represent brand campaigns that merge legacy with modernity — proof that timeless figures can excel as macro influencers when they evolve with content trends.

7.12. Zach Kornfeld (@korndiddy) – The Creative Storyteller

• Followers: 8 M YouTube (Try Guys)
• Brands: Adobe, Toyota, Audible

Zach’s work with The Try Guys showcases collective storytelling — where humor meets emotion. The group’s campaigns exemplify macro influencer marketing that feels collaborative, not commercial. Their skits often become organic UGC videos shared by fans globally.

7.13. Komal Pandey (@komalpandeyofficial) – The Fashion Trailblazer from India

• Followers: 2.5 M Instagram | 1 M YouTube
• Brands: Maybelline, H&M, Amazon Fashion

Komal’s fearless experimentation in fashion makes her one of India’s strongest voices in the global macro-influencers scene. Her cinematic reels are studied case studies in AI UGC content — creative, emotive, and algorithm-friendly.

7.14. Logan Paul (@loganpaul) – The Business Influencer

• Followers: 25 M Instagram | 23 M YouTube
• Brands: Prime Hydration, WWE, KSI Collabs

Once controversial, Logan has reinvented himself through entrepreneurship. His brand campaigns blend entertainment and business acumen, making him a model for influencer-to-founder transitions.

7.15. Jenn Im (@imjennim) – The Cultural Connector

• Followers: 2 M Instagram | 3 M YouTube
• Brands: Mejuri, Clinique, Spotify

Jenn combines cultural insight with elegance. Her campaigns highlight diversity, inclusivity, and design thinking — rounding out the Top 25 Macro Influencers Worldwide in 2025 with a balance of style and substance.

8. Regional Leaders & Emerging Markets in 2025

While the U.S. leads in influencer dominance, Asia, Latin America, and Europe are witnessing explosive growth in macro influencer marketing.

• India: Creators like Komal Pandey and Bhuvan Bam represent the “content democracy,” driving brand storytelling in Hindi, Tamil, and Bengali through influencer marketing India.
• Brazil: Creators such as Camila Coelho are driving luxury-meets-lifestyle campaigns for global beauty brands.
• Middle East: Influencers like Huda Kattan continue to blend culture with commerce, revolutionizing how social media creators represent regional identity.

Hobo.Video’s internal report notes that over 68% of multinational brands now engage with regional macro influencers to expand local credibility while maintaining global consistency — a smart shift in campaigns multinational strategies.

9. How Brands Can Leverage Macro Influencers for Growth

If you’re a marketer wondering how to harness these creators’ power, here’s a quick blueprint drawn from leading brands and Hobo.Video’s influencer marketing expertise:

9.1 Step 1: Identify The Right Fit

Focus on audience alignment, not follower count. Use AI tools like Hobo.Video’s AI influencer marketing system to match brand values with creator behavior.

9.2 Step 2: Build Relationships, Not Transactions

Long-term partnerships drive authentic storytelling. Successful brand campaigns with macro influencers often span multiple launches.

9.3 Step 3: Integrate UGC for Realism

Encourage influencers to co-create UGC videos that fans can remix or repost. This multiplies organic reach.

9.4 Step 4: Track ROI Beyond Metrics

Monitor brand sentiment and post-purchase engagement. According to HubSpot Data 2025, 43% of consumers buy products recommended by macro creators they trust.

Summary – Learnings from the Top 25 Macro Influencers Worldwide in 2025

• Authenticity remains the winning formula — even at scale.
• Macro influencer rates are rising but delivering stronger ROI.
• Cross-platform content diversification is now essential.
• AI-driven matching tools redefine how top influencer marketing companies measure success.
• Indian and regional influencers are fast closing the global gap.

Together, these 25 creators embody how global macro-influencers are shaping brand storytelling, not just reflecting it.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for measurable brand growth.

Its platform merges AI and human strategy for maximum ROI, helping brands launch viral campaigns with real creator stories.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath, and The Good Glamm Group, Hobo.Video stands as the whole truth in digital influence — where creators meet opportunity, and brands meet growth.

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