In the whirlwind world of Indian Instagram, something fascinating is unfolding. A refreshing wave of Top Non-Celebrity Instagram Influencers in India is stepping into the limelight—minus the Bollywood tags and red-carpet gloss. These aren’t your typical tabloid darlings. They’re self-made voices with a flair for originality, creative storytelling, and fierce relatability. They didn’t just wake up famous. They built their followings one post, one real connection, one unfiltered story at a time.
Let’s jump right into the profiles of six remarkable Indian Instagram influencers who are changing the game—each in their own unpredictable, compelling, and deeply personal way.
1. Mrunal Panchal – Beauty Rebel with a Mission
You know someone’s doing something right when they turn their casual makeup tutorials into a full-blown business empire. That’s exactly what Mrunal Panchal, aka @mrunu, has pulled off. With a jaw-dropping 5.5 million followers and counting, she didn’t just rise—she skyrocketed. And not because of vanity. Because of vision.
She didn’t stop at contouring and lipstick shades. She founded Mrucha Beauty, a brand rooted in sustainable, skin-positive values, specifically designed for Indian complexions. That’s no small feat, especially in an industry obsessed with fairness filters and Euro-centric standards. Mrunal is challenging that head-on.
Key Highlights:
- Brand Collaborations: Honestly, when you’ve got Dior, Rare Beauty, and L’Oréal Paris knocking on your door, you know your influence is real. She’s made these global giants bend toward desi sensibilities.
- Content Creation: Mrunal doesn’t do surface-level. Her tutorials are warm, casual, and surprisingly educational. It’s like watching a best friend walk you through her morning routine—while dropping some serious skin-care wisdom.
- Audience Engagement: She doesn’t preach; she connects. Her comments section isn’t just fans—it’s a full-blown community.
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2. Aranya Johar – The Unapologetic Truth-Teller
Let’s be clear—Aranya Johar isn’t here to entertain; she’s here to awaken. Every single line of her spoken-word poetry hits like a thunderclap. She’s not merely influencing Instagram—she’s ripping open conversations most people are too scared to start.
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Her viral piece “A Brown Girl’s Guide to Gender” didn’t just resonate; it roared across timelines. Her voice has become a digital force of nature, constantly challenging toxic norms and putting long-overdue topics like mental health, gender equality, and body image front and centre.
Key Highlights:
Impactful Content: She’s not afraid to go deep. And it shows. Her performances feel like a punch to the gut—in the best way. It’s raw, it’s real, and it’s very needed.
Collaborations and Recognition: From working with global NGOs to being invited to international panels, Aranya’s voice is proving that non-celebrity influencers can drive cultural revolutions, not just fashion trends.
3. Maleesha Kharwa – Elegance Born from Grit
If you still think influencer culture is all privilege and designer brunches, meet one of the top Non-Celebrity Instagram Influencers in India, Maleesha Kharwa. She grew up in the slums of Dharavi, one of Mumbai’s most challenging environments—and today, she’s gracing magazine covers and global fashion campaigns.
Her Instagram is a beautiful contradiction: High fashion meets the humble streets of her childhood. And she doesn’t sugarcoat her past. Instead, she shines a fierce spotlight on it, using her growing platform to amplify causes close to her heart—education, child rights, and poverty awareness.
Key Highlights:
Overcoming Adversity: Her journey is straight out of a movie, only it’s real. No PR spin. No curated privilege. Just grit, dreams, and undeniable talent.
Advocacy and Influence: For Maleesha, Instagram isn’t just a runway—it’s a microphone. And she’s using it to lift others.
4. Ankush Bahuguna – Breaking Beauty Norms with a Smile
If you think makeup’s only for women, Ankush Bahuguna is here to pop that outdated bubble, with glitter. Ankush blends sharp humour, skincare content, and social satire in a way that’s both hilarious and quietly revolutionary. He’s one of the few Indian male creators in the beauty content space—and he owns it.
With 1.1 million followers, he’s proved that being relatable doesn’t mean playing it safe. His Reels often tackle stereotypes head-on, sometimes in eyeliner.
Key Highlights:
- Unique Content Style: He’s funny. He’s expressive. And he’s not afraid to turn the camera on societal taboos. Whether it’s poking fun at patriarchy or blending foundation on his face, Ankush is all about smashing double standards.
- Brand Collaborations: From men’s grooming to gender-fluid cosmetics, brands now line up to collaborate with him—because he walks the talk.
5. Kusha Kapila – The One-Woman Meme Machine
Is there anything Kusha Kapila can’t do? She’s practically a genre of her own. If you’ve ever laughed at a “South Delhi Aunty” meme, chances are, she made it. But make no mistake—she’s not just here for laughs. She’s carving out a space where comedy, fashion, and feminism can coexist without compromise.
From skits to fashion breakdowns, every post carries her unmistakable voice: bold, unfiltered, and sharply observant.
Key Highlights:
- Diverse Content: Her Instagram feed is a masterclass in content versatility. One minute she’s channelling a Delhi girl ranting about kale, the next she’s in couture, discussing misogyny.
- Audience Engagement: Kusha doesn’t just post—she starts conversations. She’s a regular feature in digital media discussions around body positivity, urban feminism, and authenticity in influencer marketing.
6. Suman Dhamane – Grandma Goals, Internet Version
And finally, let’s talk about the unexpected viral queen of Indian food content: Suman Dhamane, aka Aapli Aaji. At 67, she’s not your typical Instagram influencer—but that’s exactly what makes her magic.
Filmed by her grandson in a humble Maharashtrian village, Aapli Aaji’s videos of traditional cooking methods are captivating. She’s not reading off recipes. She’s passing down oral tradition, with a side of wisdom and warmth.
Key Highlights:
- Traditional Recipes: Her kitchen is rustic. Her ingredients are local. Her technique is old-school. But the storytelling? Pure digital gold.
- Intergenerational Collaboration: Watching her cook is like opening a time capsule. But seeing her do it alongside her tech-savvy grandson adds a tender, modern twist.
These six Top Non-Celebrity Instagram Influencers in India are reshaping how we define influence itself. They didn’t arrive with publicists or primetime TV spots. They rose because of their stories, their flaws, their humanity—and above all, their refusal to be anything but real. Their feeds are more than pretty pictures. They’re filled with vulnerability, hustle, and radical honesty.
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Aqsa Pathan
Sapna G