The Largest Community of Influencers in India
Introduction: There’s a quiet revolution happening in India’s marketing world. A world where a simple free product sent to the right hands can spark conversations, create trust, and turn curiosity…
Introduction: When I first sat down with Ms. Mehta, the principal of a small school tucked away in a tier-2 city of India, she confessed how overwhelmed she felt. Her…
If you look at how parents choose schools today, one thing becomes clear — the old method of putting up a few hoardings, printing brochures, and waiting for admissions is…
I still remember the first time I heard the line “How a B2B Startup Cut CAC by 40% With Smarter Digital Funnels.” It wasn’t a headline. wasn’t a conference pitch.was…
If you’ve spent even a few months in the world of influencer marketing, you’ve probably heard wild stories about campaigns that suddenly blew up sales overnight. But every now and…
Introduction: Influencer marketing often feels like a glamorous world of glossy reels and high-engagement posts. But when you peel back the shimmer, it can be a powerful engine for digital…
The journey of building a brand in today’s digital era demands more than a great product—it requires influence, trust, and the ability to communicate authentically at scale. In thisFounder’s Guide:…
Introduction If you run a brand in India today, you already know that traditional ads don’t drive the same trust or conversions anymore. Audiences scroll past banners, skip YouTube ads,…
Influencer marketing has fundamentally reshaped how brands communicate in India, especially in an era where attention spans are shrinking and audiences trust authentic content more than ever. Brands today need…
Introduction: Every founder dreams of the same thing—to scale massively, consistently, and predictably. But in today’s unpredictable digital world, scaling requires more than good ads or lucky viral moments. It…