According to our Influencer Marketing Report, lifestyle is one of the top two niches. It generates high engagement and business in the domain of influencer marketing. There are many lifestyle influencers uploading content and giving tips on social media. Hobo Video brings you the list of the top 15 lifestyle influencers in India.
Metrics behind the top 15 lifestyle influencers in India
We, at Hobo Video, took into account 3 major metrics. We use them to decide on our final top 10 lifestyle influencers in India. They are:
1. Engagement: This metric observes the level of engagement generated by a lifestyle influencer. It includes the number of reactions and comments. Reactions are likes, dislikes, shares, etc. Most importantly, the engagement rate of the influencer’s social media account.
2. Content: The content should have good visual and audio quality. It should be unique and engaging. The content has to be relevant to lifestyle brands. The timeline of the content needs to be consistent.
3. Followers: The influencers should have a loyal follower base. They need to actively and regularly engage with their followers.
However, more weightage is given to engagement. Then content and finally the number of followers.
Hobo Video’s list of the top 15 lifestyle influencers in India
1. Sunakshi Grover
Sunakshi Grover is a New Delhi-based actor. She is also a model and social media lifestyle influencer. Sunakshi is known for the web series Flames and Rasbhari. She acted in the new Broken Wings. As of March 2021, she has 132K followers on Instagram. You can look into Sunakshi Grover’s Instagram report by starngage.com. As per it, she has an engagement rate of 24.9%. Her average likes are about 31,093 per post. Further, her average comments are about 190 per post. The majority of her followers are male (84%). She loves to post on topics related to lifestyle, fashion, and shopping.
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2. Harleen Singh (wander_leen)
Harleen Singh is an entrepreneur, travel enthusiast, and dog lover. She is a movie buff, foodie, and blogger. Most importantly, she is a social media lifestyle influencer. As of March 2021, Harleen Singh has 95.3K followers on Instagram. You can look at Harleen Singh’s Instagram report by starngage.com. As per it, she has an engagement rate of 23%. Her average likes are about 21,021 per post. Further, her average comments are about 119 per post. The majority of her followers are male (50.9%). She loves to post on topics related to lifestyle, dogs, and fashion.
3. Aashna Bhagwani
Aashna Bhagwani is a blogger and digital creator. Moreover, she is a social media lifestyle influencer. She blogs at aashnabhagwani.com. Aashna blogs on topics related to lifestyle, travel, fashion, and beauty. She pursues plus-size fashion. Aashna believes that women irrespective of their size, color, and appearance should be able to enjoy fashion. As of March 2021, Aashna Bhagwani has 176K followers on Instagram. She has 274 followers on Twitter and an active Facebook account. You can look at Aashna Bhagwani’s Instagram report by starngage.com. According to it, she has an engagement rate of 9%. Her average likes are about 11,801 per post. Further, her average comments are about 288 per post. The majority of her followers are male (51.8%). She loves to post on topics related to lifestyle, styling, and fashion.
4. Gurpreet Singh (happi_singh_)
Gurpreet Singh is an artist and model. He is also a photographer and vlogger. Moreover, he is a social media lifestyle influencer. As of March 2021, Gurpreet Singh 92.5K has followers on Instagram. He also has 6.75K subscribers on his YouTube channel named Happi Singh. You can look into Gurpreet Singh’s Instagram report by starngage.com. According to it, he has an engagement rate of 9.1%. His average likes are about 6,585 per post. Further, his average comments are about 69 per post. The majority of his followers are male (74.3%). Further, he loves to post on topics related to lifestyle and fashion.
5. Tanvi Sukharam
Tanvi Sukharam is a Surat-based model, blogger, and digital creator. In addition, she is a social media fashion and lifestyle influencer. She also writes on her blog ‘The Matin Cappuccino’. Above all, as of March 2021, Tanvi Sukharam has 75.7K followers on Instagram. Further, she has 1.6K followers on Facebook. You can look at Tanvi Sukharam’s Instagram report by starngage.com. As per it, she has an engagement rate of 10.9%. Her average likes are about 7,517 per post. Further, her average comments are about 93 per post. The majority of her followers are male (65.9%). Moreover, she loves to post on topics related to lifestyle, modeling, and fashion.
6. Nidhi Gowda
Nidhi Gowda is a Bangalore-based model and fashion designer. She is also a social media lifestyle influencer and an entrepreneur. She is the founder and CEO of Anthariya, a designer label. They customize, rent, and sell clothing for all age groups. Above all, as of March 2021, Nidhi Gowda has 67.9K followers on Instagram. She also has 3.7K followers on her Facebook fan page and 2.21K subscribers on YouTube. You can see Nidhi Gowda’s Instagram report by starngage.com. As per it, she has an engagement rate of 12%. Her average likes are about 6,553 per post. Further, her average comments are about 62 per post. The majority of her followers are male (70.5%). Further, she loves to post on topics related to lifestyle, styling, and fashion.
7. Siddharth Kerkar
Siddharth Kerkar is a Goa-based artist and designer. Moreover, he is a social media lifestyle influencer. He also runs a website called siddharthkerkar.com. Here, he showcases and sells his art, clothing, and designs. Further, his creations are a blend of his fascination with textures and minimalistic patterns. They merge art, fashion, and lifestyle. Above all, as of March 2021, Siddharth Kerkar has 77.9K followers on Instagram. You can look also at Siddharth Kerkar’s Instagram report by starngage.com. He has an engagement rate of 12.3%. His average likes are about 8,832 per post. Further, his average comments are about 38 per post. The majority of his followers are female (52.2%). Further, he loves to post on topics related to lifestyle, fashion, and travel.
8. Ishaan Chhibber
Ishaan Chhibber is a model and podcast host. Moreover, he is a blogger and social media lifestyle influencer. Ishaan also took part as a contestant of MTV’s reality show Splitsvilla. Above all, as of March 2021, Ishaan Chhibber has 97K followers on Facebook. He has 76.9K followers on Instagram and 2.4K subscribers on YouTube. Further, he has 2.4K followers on Twitter. You can also look into Ishaan Chhibber’s Instagram report by starngage.com. He has an engagement rate of 7.6%. His average likes are about 5,900 per post. Further, his average comments are about 111 per post. The majority of his followers are female (59.2%). Further, he loves to post on topics related to lifestyle, modeling, and fashion.
9. Sukhmanii Sandhu
Sukhmanii Sandhu is a blogger and social media lifestyle influencer. Moreover, as of March 2021, Sukhmanii Sandhu has 88.8K followers on Instagram. You can look at Sukhmanii Sandhu’s Instagram report by starngage.com. As per it, she has an engagement rate of 6.9%. Her average likes are about 6,173 per post. Further, her average comments are about 96 per post. The majority of her followers are male (78.8%). Further, she loves to post on topics related to lifestyle, modeling, and fashion.
10. Suman Kothari (thelifestylediaryy)
Suman Kothari is a jewelry designer and travel enthusiast. She is also a vlogger and digital creator. Moreover, she is a social media lifestyle influencer. Suman is better known by her Instagram handle @thelifestylediaryy. She blogs at thelifestylediaryy.com, mainly on lifestyle and travel. Above all, as of March 2021, Suman Kothari has 170K subscribers on YouTube. She has 71.4K followers on Instagram. You can look into Suman Kothari’s Instagram report by starngage.com. As per it, she has an engagement rate of 6.9%. Her average likes are about 4,040 per post. Further, her average comments are about 145 per post. The majority of her followers are male (50.4%). In addition, she loves to post on topics related to lifestyle, styling, and fashion.
11. Pavani Gangireddy
Pavani Gangireddy is a Tech Lead at Conduent and a travel enthusiast. She is also a nature lover, actor, and model. Pavani, a mom of two, also aspires to be an interior designer. She describes herself as a zippy hippy soul and future farmer. As of March 2021, Pavani Gangireddy has 61.6K followers on Instagram. You can also look into Pavani Gangireddy’s Instagram report by starngage.com. She has an engagement rate of 11.7%. Her average likes are about 7,374 per post. Further, her average comments are about 51 per post. The majority of her followers are male (81%). Further, she loves to post on topics related to lifestyle, moms, and fashion.
12. Vitrag Mehta (thestyledweller)
Vitrag Mehta is a blogger, lifestyle influencer, and entrepreneur. Moreover, he is better known by his Instagram handle @thestyledweller. He is the co-founder of The Conch clothing brand along with Swathi Enjamuri. In addition, as of March 2021, Vitrag Mehta has 58K followers on Instagram. He also has 634 subscribers on YouTube. You can see Vitrag Mehta’s Instagram report by starngage.com. According to it, he has an engagement rate of 9.1%. His average likes are about 5,176 per post. Further, his average comments are about 175 per post. The majority of his followers are male (83.3%). Further, he loves to post on topics related to lifestyle and fashion.
13. Vidhya SR
Vidhya SR is a social media fashion and lifestyle influencer. Moreover, she likes blogging. As of March 2021, Vidhya SR has 59.3K followers on Instagram. You can also view Vidhya SR’s Instagram report by starngage.com. According to it, she has an engagement rate of 8.7%. Her average likes are about 5,210 per post. Further, her average comments are about 98 per post. The majority of her followers are male (86.4%). She also loves to post on topics related to lifestyle, styling, and fashion.
14. Kamana Bhaskaran
Kamana Bhaskaran is a full-time working mom and digital creator. She is also a social media lifestyle influencer. Kamana usually shares South Asian-inspired lifestyle and fashion hacks. In addition, as of March 2021, Kamana Bhaskaran has 65.3K followers on Instagram. She also has 83 subscribers on YouTube and has an active Facebook account. You can view Kamana Bhaskaran’s Instagram report by starngage.com. As per it, she has an engagement rate of 4.9%. Her average likes are about 2,249 per post. Further, her average comments are about 200 per post. The majority of her followers are female (72.3%). Further, she loves to post on topics related to lifestyle, fashion, and travel.
15. Tuhina Dedakia
Tuhina Dedakia is an architect and designer. She also is a digital creator, and social media lifestyle influencer. In addition, as of March 2021, Tuhina Dedakia has 53.3K followers on Instagram. You can also view Tuhina Dedakia’s Instagram report by starngage.com. According to it, she has an engagement rate of 5%. Her average likes are about 2,615 per post. Further, her average comments are about 48 per post. The majority of her followers are male (73.2%). Further, she loves to post on topics related to lifestyle, styling, and fashion.
Let us know what you think
How did you like our list of the top 15 lifestyle influencers in India? Also, tell us who you liked the most by dropping a comment below. Further, we appreciate your feedback and welcome any queries.
In addition, you can also read Hobo Video’s list of:
6. Top 10 parenting influencers
8. Top 10 gaming influencers in India
9. Top 10 automotive influencers
11. Top 15 lifestyle influencers in India
12. Top 10 photography influencers in India
Kunal