Let’s be real, 2025 is the year Gen Z influencers on Instagram stopped playing sidekick and became the main character in India’s brand marketing story. Forget scripted ads or boring promos. These young creators are raw, loud, opinionated, and brilliantly unpredictable. They aren’t just riding the content wave; they are the wave. Instagram in India? It belongs to Gen Z now.

Who’s owning the stage and stealing the scrolls? Let’s dive into ten unstoppable Gen Z influencers on Instagram who aren’t just building followers — they’re building culture.

1. Kusha Kapila – Unfiltered, Unstoppable, Unapologetically Gen Z

Kusha doesn’t just show up online — she detonates the feed with blistering honesty. Her sarcasm hits harder than your morning espresso, and every post feels like a mic drop in meme form.
In 2025, while others polish their grids, she’s spilling her guts with awkward beauty fails, anxious inner monologues, and the kind of brutal truth Gen Z eats with a spoon.
Brands don’t chase her for metrics — they chase the mayhem. Her feed’s a glorious wreck, and that’s why it works. Chaos is her aesthetic, and Gen Z is obsessed.

2. Niharika NM – Sass with Substance

Watching Niharika is like overhearing your bestie lose it over chai on a bad day — wildly entertaining and disturbingly relatable.
Her grid’s not curated; it’s an explosion of emotion, satire, and memes with too much personality to be boxed in.
Give her a product and she’ll roast it, love it, meme it — whatever feels real. She doesn’t do collabs. She does conversations that slap.

3. Tarini Shah – The Closet Revolutionary

Tarini’s out here burning the fashion playbook, not following it. Her style screams DIY revolution — unapologetic, gutsy, and gloriously imperfect.
She’s talking about body politics while rocking thrifted jackets, and somehow it all fits. Literally and metaphorically.
In 2025, she’s not pushing OOTDs. She’s pushing perspectives — and brands that aren’t scared of change are clinging to her coattails.

4. Shantanu Dhope – Makeup Without Boundaries

Shantanu doesn’t “do” makeup — he weaponizes it. Each look is a manifesto dipped in glitter.
Yes, his content sparkles. But look again — there’s rage, pride, softness, rebellion, all brushed across his face.
He’s not waiting for beauty brands to approve his vibe. They’re lining up to stay relevant in his universe.

5. Ruhee Dosani – The Desi Vibe Machine

Ruhee’s reels feel like your soul getting a bhangra-fueled wake-up call.
She mashes desi beats with global grooves, and the result? Pure, unfiltered joy.
By 2025, she’s not just another creator. She’s a cultural conduit. And brands? They’re throwing elbows just to dance in her frame.

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6. Ankush Bahuguna – Funny, Flawless, Fearless

Ankush doesn’t care if he’s doing a smoky eye or mocking Instagram clichés — he’ll do both, back-to-back, without missing a beat.
His feed is an organized mess of glam, LOLs, and real talk that’ll make you laugh, then suddenly hit you in the feels.
He’s breaking binaries, norms, and the algorithm, and brands can’t look away.

7. Sakshi Sindwani – Fashion That Speaks Truth

Sakshi struts through the noise like she owns the bandwidth. Her fashion isn’t loud for attention — it’s loud because she means it.
Each post radiates the kind of raw confidence that comes from showing up — curves, scars, soul and all.
If your brand isn’t ready to stand for something, don’t stand next to Sakshi.

8. Karron S Dhinggra – Style + Strategy = Success

Karron walks into a room (or your Reels tab) and suddenly everyone’s thinking, “Why didn’t I iron my shirt?”
He’s got that crisp edge — think boardroom charm with streetwise finesse.
For Gen Z men figuring out how to wear power with personality, Karron’s the blueprint. Brands? They follow suit — literally.

9. Aashna Shroff – Grace in a Grid

Aashna doesn’t need to scream. Her style whispers — and somehow it echoes louder than all the noise.
Everything she posts oozes intention. From her soft-glow selfies to clean, effortless edits — she’s a masterclass in restraint.
In a world chasing virality, she sells trust. And in 2025, trust is the new currency.

10. Nagma Mirajkar – The Dance Dynamo

Nagma’s reels? They’re not just dance — they’re poetry in pixels.
Each frame is a swing between rhythm and emotion. She doesn’t just hit beats; she lands feelings.
She choreographs like a director, shoots like a storyteller, and moves like magic. Every campaign she touches turns cinematic, and brands know she’s gold dust in motion.

11. Gen Z Influencers on Instagram – Not Just Content, But Culture

11.1. Gen Z Is Rewriting the Rules of Influence

Gen Z isn’t here to play by the rules — they’re rewriting them in real time.
Think trendsetters, not trend followers. They don’t wait for the next big thing — they create it.

11.2. Engagement Is Now a Digital Uprising

Their audience isn’t just liking posts — they’re rallying behind voices.
It’s no longer about metrics; it’s about movements. Real influence comes from real resonance.

11.3. In India, 2025 Belongs to Creator-Led Storytelling

This isn’t just influencer marketing anymore — it’s narrative ownership.
Brands might start the pitch, but Gen Z? They own the plot — and the audience follows their lead.

Conclusion – Gen Z Is Now, Not Next

• Still think Gen Z is the future? Wake up. They’re running the show now.
• With scroll-stopping content and deeply loyal communities, these creators aren’t influencers — they’re impact-makers.
• Want relevance in 2025? Partner with a Gen Z Instagram powerhouse. Simple as that.

Why Hobo.Video is India’s Best Partner for Gen Z Influencer Campaigns

• At Hobo.Video, we don’t guess. We get Gen Z — their quirks, their rhythms, their rebellion.
• Our campaigns are built with creators, not around them. That’s why they work.
• From creative to conversion, we build brand stories that don’t just speak — they shout.
• Need authentic user content? Want stories that spark share buttons? Craving campaigns that feel alive? We’re your people.
• Brands of every size choose Hobo.Video, because we don’t follow trends. We build them — with Gen Z, for Gen Z, by Gen Z.

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