In 2025, Instagram beauty influencers aren’t just influencers—they’re trendsetters, industry collaborators, and the voice of what’s next in beauty. In Gurgaon—a city buzzing with style, luxury salons, and a rising wave of content creators—these beauty influencers are making noise and making money.

The beauty industry? Exploding — and not in some distant future. We’re talking about revenues poised to smash through $677 billion by 2025 (Exploding Topics). You can feel it — from Insta feeds to TikTok trends, beauty is everywhere.

And who’s driving this wild momentum? You guessed it: beauty influencers. These creators aren’t just pushing products — they’re shaping the very trends consumers chase and the brands they trust. I mean, think about it — when your favourite influencer swears by a serum or a lipstick, aren’t you at least curious to try it? Turns out, about 63% of shoppers feel the same — they’d gladly purchase products influencers rave about.

If brands aren’t tapping into this power yet, they’re seriously missing out. Because here’s the deal: teaming up with authentic beauty creators today? That’s not just smart marketing — it’s survival.

Meet the Top 10 Gurgaon Beauty Influencers Defining the Trends

1. Parul Garg

1.1 Profile Overview

Parul Garg? She’s nothing short of a phenomenon. Five million plus followers hang on every brushstroke, every shimmer she shares—yet to call her popular feels like an understatement. In Gurgaon and well beyond, she’s the gold standard for bridal makeup perfection.

1.2 Expertise and Content

Bridal looks might be her playground, but calling what she does “makeup tutorials” feels criminally lazy. Her reels unravel like intimate performances—equal parts beauty blueprint and emotional confessional. One second you’re learning contour hacks, the next you’re caught in a quiet, goosebump-worthy moment. It’s less influencer, more artist-in-residence with a ring light. Raw, real, and ruthlessly captivating, her content doesn’t just teach—it lingers.

1.3 Collaborations and Achievements

Parul’s worked with industry titans—Nykaa, MAC, L’Oréal—names that speak volumes. But what sets her apart is how she transforms each collab into something deeply personal and powerful. These aren’t one-off endorsements—they’re extensions of her craft. From gracing magazine covers to curating looks for fashion weeks, her footprint is everywhere. She isn’t just featured in publications—she elevates them. And runway moments? They feel more like coronations when she’s behind the beauty.

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2. Sejal Kumar

2.1 Profile Overview

Sejal Kumar doesn’t just give off the “girl-next-door” energy—she elevates it into a movement. A true Gurgaon native, she’s turned her candid, everyday charm into digital gold. Her content breathes honesty in an internet full of over-curated facades. She doesn’t posture or perform—she connects, and people feel it in their bones. There’s a breezy brilliance in how she’s built trust without theatrics. Ordinary in the best way, yet somehow magnetic in every scroll.

2.2 Content Style

Her feed reads like a journal written in lipstick and sunlight. One moment it’s bare-faced honesty on a lazy Sunday, the next it’s a hyper-stylised glam haul you didn’t know you needed. Her videos don’t scream “influencer”—they whisper “let’s hang out.” She stitches together skincare routines, product reviews, and outfit picks with a pace that’s spontaneous, yet structured. You laugh with her, learn from her, and somehow never feel like a target for marketing. That intimacy? It’s her secret weapon.

2.3 Brand Partnerships

She’s partnered with brands like Lakmé and Maybelline—but what stands out is how authentically she weaves their products into her everyday life. Her integration of sponsored content is smooth, subtle, and shockingly sincere. It’s less “paid partnership” and more “personal endorsement with purpose.” That’s why her audience doesn’t scroll past the ads—they trust them. And in today’s influencer fatigue era, that’s rare air.

3. Malvika Sitlani

3.1 Profile Overview

Malvika isn’t just riding the beauty wave—she’s flipping it on its head and steering it somewhere bolder. Her Instagram? Not some polished showroom of sameness. It pulses—wild, raw, radiant. One second, it’s glam; the next, it’s gutsy vulnerability with eyeliner on. You don’t just get makeup tips—you get a front-row seat to someone crafting self-worth in real time. There’s nothing rehearsed here. Every frame, every caption, feels like she’s writing directly to the version of you that’s still unsure—and handing her a mirror with fire in it.

3.2 Business Ventures

Masic Beauty isn’t a vanity project—it’s her vision distilled into skincare jars. Malvika built this brand not as a mascot, but as a maker. She dives deep—formulas, ethics, messaging—all her fingerprint. In a world where “clean beauty” gets thrown around loosely, she anchors it with substance. Her business posts feel like TED Talks with a glow-up. She’s building more than a brand—she’s cultivating a conscious beauty revolution.

3.3 Influence and Reach

Her audience is huge, yes—but size isn’t the point. What makes her remarkable is the depth of connection she cultivates. Her content has weight—it educates, uplifts, and ignites. She doesn’t sugarcoat struggles, and that rawness is rare in the beauty bubble. Every caption feels handwritten, every video feels handcrafted. Malvika’s voice? Unfiltered brilliance. She leads with courage, and that’s why her community stays fiercely loyal.

4. Purnima Madaan

4.1 Profile Overview

Purnima Madaan doesn’t walk into a frame—she detonates in it. Electric hues, jarring contrasts, and tactile chaos collide in her world. She doesn’t “stand out”; she ruptures the norm. Gurgaon might anchor her zip code, but her vibe? It drifts across fashion capitals like smoke. There’s a voltage in her visuals that jolts you out of the scroll. Fashion-forward is too timid a label—she’s pure, unfiltered fashion audacity.

4.2 Content Focus

Her skincare and makeup reels? They’re electric fever dreams stitched into scrollable cinema. One minute, she’s a whisper—soft light, airy hues, delicate movements. The next, she’s a riot—graphic lines, glinting textures, unapologetically loud. There’s no formula, only instinct. She flings rules out the window and lets emotion guide the palette. You don’t just watch her videos—you fall into them. Her lookbooks aren’t obedient trend compilations; they’re chaos and clarity dancing in couture. Trends aren’t repurposed—they’re dismantled, reassembled, and made to serve her.

4.3 Brand Collaborations

VLCC and Pepe Jeans didn’t just tap into an influencer—they tapped into an aesthetic revolution. Purnima doesn’t “feature” products; she absorbs them into her universe and rebrands them with her signature energy. Her storytelling is visual jazz—offbeat, rhythmic, impossible to ignore. Transitions? Slicker than any edit reel you’ve seen, yet somehow never mechanical. Each brand she partners with ends up feeling like a collaborator in an art piece, not a label slapped onto a feed. That’s the power of her presence.

5. Nadia

5.1 Profile Overview

Nadia’s feed is a slice of everyday life—parenting, lipstick, meal preps, and glowing skin all rolled into one timeline. Scroll down and you’ll stumble into the middle of real-life mayhem: Lego landmines, lipstick tests on cereal boxes, eyeliner on one eye while reheating dal. Perfection? She left that at the door. What she captures is survival—with sass, softness, and a touch of shimmer. It’s motherhood meets mascara, a diary of domestic disarray painted with resilience. Chaotic, candid, captivating—and somehow, utterly addictive.

5.2 Content Style

There’s no script, no facade. Just a woman sharing her chaos and calm with unapologetic joy. Her makeup routines feel like life hacks, not glossy campaigns. She jokes, she vents, she teaches—and somehow it’s all one fluid motion. Nothing about Nadia screams “production”—and that’s exactly what draws you in. Her shots wobble, her lighting shifts, but her vibe? Steady, magnetic, human. Her beauty hacks? Whispered like kitchen-table confessions. No gloss, no gimmicks—just a woman showing up, fiercely present and unfiltered.

5.3 Engagement and Reach

Her community doesn’t just follow—they rally. Each post is a mini-forum of heart-to-heart exchanges. Comments bloom into threads, DMs turn into advice columns. Her audience shows up because she shows up consistently and authentically. She may not have flashy graphics, but she’s got something better: trust. And in the age of algorithms, that’s gold.

6. Urvashi Arya

6.1 Profile Overview

Urvashi Arya is where the brain meets beauty and business becomes personal. This MBA graduate doesn’t just influence—she orchestrates elegance with intent. Her posts are polished but never pretentious. She shifts between boardroom insights and breezy outfit checks with disarming ease. In every frame, she exudes quiet power. Gurgaon has many influencers, but Urvashi operates in a league of calculated cool.

6.2 Content Themes

Her grid reads like a modern woman’s moodboard—ambitious, artful, and adaptable. Whether she’s styling ethnic ensembles or breaking down travel hacks, the narrative is always sharp. Each post carries layers—fashion meets finance, glam meets grind. Her storytelling blends luxury aesthetics with life advice. And it’s never noise—it’s knowledge with flair.

6.3 Brand Partnerships

When brands like Urbanic or Avon work with Urvashi, they’re banking on sophistication. She doesn’t just display products—she integrates them into her lifestyle. You don’t feel sold to; you feel inspired. Her captions break down benefits while keeping the tone breezy. That rare mix of style and substance? It’s why she’s a go-to for premium campaigns with brains behind the beauty.

7. Anwesha Mukherjee

7.1 Profile Overview

Anwesha is the beauty nerd we didn’t know we needed. A PhD holder turned beauty educator, she’s rewriting what it means to be an influencer. Her feed is the rare intersection of intelligence and aesthetics. Gurgaon is her base, but her mind roams far and wide. Where others chase trends, she questions them. She’s not just applying products—she’s analysing them.

7.2 Content Approach

Think lab coat meets lipstick. She unpacks ingredients, demystifies jargon, and decodes beauty myths with finesse. Her reels feel like classroom sessions—but fun. No gatekeeping, no fluff—just solid, researched info with a human touch. She mixes hard science with soft glam, making even the most complex routines feel doable. It’s beauty with a brain, and people love her for it.

7.3 Audience Engagement

Anwesha’s audience doesn’t scroll past—they pause, think, and engage. Her comment sections are bustling with debates, questions, and gratitude. People come to learn—and stay for the integrity. She responds with care, often sparking long-form discussions in her DMs. The trust she commands is rare in influencer circles. She’s not just followed—she’s believed.

8. Jyoti

8.1 Profile Overview

Jyoti isn’t here for filters or fairy tales—she’s here for the raw, radiant truth. A Gurgaon native juggling reels and real life, she’s mastered the messy magic of motherhood and mascara. Her content isn’t built in a studio—it’s shaped between sippy cups and skincare jars. It’s not airbrushed. It’s brewed in the blur of tantrums and toners, candid and gloriously unfiltered.

8.2 Content Style

Her looks are elegant but accessible—like a friend showing you her go-to kajal, not a distant diva flaunting a haul. Her videos skip filters and focus on function. You’ll see her prepping skin while answering a toddler’s questions—it’s real life, beautifully captured. Every frame is dipped in simplicity and sincerity. And it works. Her followers come for the glow, stay for the grace.

8.3 Brand Collaborations

Brands don’t just approach Jyoti for reach—they come for resonance. When she talks about a moisturizer, you believe she’s used it between dishes and deadlines. Her recommendations don’t float in a sea of #ads—they land. Whether it’s herbal skincare or homegrown lifestyle labels, she weaves products into her routine like puzzle pieces that genuinely fit. And her audience? They don’t scroll past—they ask questions, click links, and trust her word like advice from a sister. That’s not influence—it’s impact.

9. Rinki

9.1 Profile Overview

Rinki moves like poetry in motion—equal parts glow-getter and globe-trotter. One day she’s drenched in dewy serums under Himalayan mist, the next she’s bronzed by a Santorini sunset, layering skincare between sips of Ouzo. Her feed? It doesn’t just travel—it flirts, flaunts, and flies.

9.2 Content Themes

She seamlessly fuses travel and beauty in one cohesive aesthetic. Think multi-use palettes in the Alps and hydration hacks in humidity. Her routines flex to match her destinations—and that adaptability is inspiring. Her content doesn’t just tell you what to pack—it shows you how to thrive anywhere. It’s smart, stylish, and wander-ready.

9.3 Audience Engagement

There’s electricity in how people respond to Rinki. Comments pour in like confetti, her DMs buzz with energy. Her followers don’t just watch—they follow her lead. She responds often, laughs freely, and opens up about the in-betweens. Her content doesn’t perform—it resonates. That’s why her tribe doesn’t scroll past—they scroll with her.

10. Ishita Choudhary

10.1 Profile Overview

Ishita Choudhary isn’t just serving beauty—she’s sculpting a whole aesthetic movement grounded in cultural pride and modern femininity. Based in Gurgaon, her roots run deep in Indian tradition, but her content blooms in contemporary relevance. Her feed flows from temple visits to trending lip combos, from lehenga drapes to latte eyeshadows. She doesn’t separate culture from content—she braids them together seamlessly. Her followers don’t just see a creator—they see themselves, reflected with dignity and dazzle.

10.2 Cultural Fusion Content

Ishita’s beauty content is a rhythmic dance between tradition and trend. One day she’s showing how to layer serums under heavy bridal makeup during humid North Indian summers, the next she’s decoding why haldi still trumps Vitamin C. Her style isn’t about rejecting the past—it’s about reclaiming it. Saree-draped GRWMs, nose-ring styling tips, and sindoor-safe skincare routines—all flow into her narrative. She’s proof that content can be both beautiful and rooted, glam yet grounded.

10.3 Brand Collaborations and Impact

Ishita doesn’t just partner with brands—she morphs into their cultural pulse. Her campaigns rarely scream—they hum. Warm. Familiar. Unshakably hers. And that’s why they explode. Girls don’t just double-tap—they exhale. Finally, beauty that mirrors their reflection, not someone else’s mould. Ishita isn’t an influencer—she’s a living, breathing archive in winged eyeliner.

Ever wondered how beauty influencer collaborations work? There’s way more to it than just pretty pictures and hashtags. If you’re serious about cracking beauty marketing, go check out our full blog. Read more, it’s packed with the kind of insights you won’t find in the usual cookie-cutter guides.

Conclusion

These Gurgaon creators aren’t riding trends—they’re detonating them. With raw authenticity and fierce creative grit, they’ve turned Instagram into a canvas, not just a feed. Their stories feel less like content and more like confessions, beautifully messy and magnetically real. Algorithms can’t fake that. As beauty influencers hurtle deeper into the digital void, these voices won’t just echo—they’ll dominate. Ignore them, and you’re missing the future. They’re not following the wave. They are the surge.

About Hobo.Video

When it comes to beauty influencer marketing, Hobo.Video isn’t just another agency—they’re your backstage pass to the top talent.

• Vast Network of Influencers: Hobo.Video? It’s not just another influencer platform. We’re talking about a vibrant network of 2.2 M+ influencers — and yep, a buzzing pool of 10K+ beauty creators — all deeply embedded in beauty, fashion, and lifestyle spaces. It’s the real deal when it comes to matching your brand with creators who click with your audience. No fluff. No guesswork. Just the right people. Oh, and if you’re wondering who’s already on board? Think names like Himalaya, Wipro, Wishcare, The Good Glamm Group, and a whole lot more.
• Tailored Strategies: No rinse-and-repeat playbooks here. Every campaign is customised to speak to the right people in the right way.
• Data-Driven Approach: Forget vanity metrics. Hobo.Video uses deep analytics to drive real performance—conversions, not just clicks.
• Proven Success: From indie startups to household beauty names, their campaigns have delivered measurable success, time and time again.
• End-to-End Campaign Management: They handle it all—from influencer scouting and briefs to post-launch reports—so you can focus on scaling your brand, not stressing over content calendars.

The brands we work with don’t follow trends—they set them. If that sounds like you, let’s talk. Get in touch.

Don’t just scroll. Build your creator journey with us. Let’s go.