Under Armour is a famous sportswear brand that wanted to tell more people about its products. To do this, they used a special trick called influencer marketing. This strategy helped Under Armour reach a whopping 200 million users! Let’s dive into this story and find out how they made it happen using simple words.
What is Influencer Marketing?
Before we start, let’s understand what influencer marketing means. Imagine you have a friend who always shares cool new things, like the latest toys or clothes. When they tell you about something, you listen because you trust them. That friend is like an influencer.
Influencers are people who have many followers on social media platforms like Instagram, YouTube, or Facebook. Brands work with these influencers to tell others about their products. This helps the brand reach more people and gain trust. And that’s exactly what Under Armour did!
Under Armour’s Goal
Under Armour wanted to build brand awareness and show that their sportswear was the best. But they didn’t want to use boring ads. Instead, they decided to work with influencers to make their products look super cool and exciting.
Step 1: Finding the Right Influencers
The first step in Under Armour’s plan was to find influencers who matched their brand. They needed people who loved fitness, sports, and staying active. So, they did some research to find the best influencers for their campaign.
They worked with different types of influencers:
- Big influencers with millions of followers
- Micro-influencers who had fewer followers but were very close to their audience
These influencers helped Under Armour connect with many people who love sports. You can find influencers using an influencer marketing agency in India, US, UK, France, Philippines, or even check out the influencer marketing hub.
Step 2: Creating Fun Content
After finding the right influencers, Under Armour worked with them to create fun and interesting content. This content was shared as videos, pictures, and memes on social media. It made the brand feel exciting and real.
Influencers used hashtags like #IWill and #UnderArmour to spread the word. This made it easy for more people to find Under Armour’s posts. Hashtags are like magic words that help your posts reach more people!
The influencers didn’t just post about Under Armour; they shared their real experiences using the products. This made everything feel more genuine and trustworthy, adding to the brand’s authenticity.
Step 3: Working with Brand Ambassadors
Under Armour worked with big names like Dwayne “The Rock” Johnson and famous athletes. These brand ambassadors showed how Under Armour’s clothes helped them stay strong and active. When people saw their favourite stars wearing Under Armour, they wanted to wear it too!
This is called brand building. By working with well-known people, Under Armour became a brand that many people trusted and admired. If you want to find such stars, you can use a micro-influencer agency in India or search for an Instagram influencer agency in India.
Step 4: Running Awesome Campaigns
Under Armour created a campaign called “I WILL WHAT I WANT,” which became super popular. This campaign was all about being confident, strong, and believing in yourself. The influencers made videos showing how they trained and worked hard while wearing Under Armour gear.
The videos were shared on YouTube, Instagram, and Facebook. They also used YouTube marketing to reach more people. Under Armour’s team used social media marketing strategies to make sure their campaign was everywhere!
If you want to start your campaign, it’s a good idea to plan your influencer marketing budget and work with an Instagram influencer marketing agency or the best influencer marketing agency in India.
How Influencer Marketing Helped Under Armour
The campaign was a huge success, reaching 200 million people! Here’s how influencer marketing helped them:
- Increased Brand Awareness: More people learned about Under Armour and their amazing sportswear.
- Better Engagement: Many people liked, shared, and commented on the influencer posts, which made Under Armour even more popular.
- More Sales: People started buying Under Armour products because they saw their favourite influencers using them.
These are the advantages of influencer marketing. It helps brands reach more people, build trust, and sell more products!
The Role of Hobo.Video
If you want to create your influencer campaign, you can use platforms like Hobo.Video. It helps brands and content creators come together to share user-generated content (UGC). This makes the brand feel more real and helps reach genuine consumers.
Hobo.Video allows influencers to collaborate with brands, creating fun and engaging content. Influencers can even earn money by sharing their real opinions about the products. It’s a great way to make your campaign feel more personal!
Influencer Marketing Management
Managing an influencer campaign can be tricky, but it’s important. Under Armour used influencer marketing management to make sure everything went smoothly. This means they:
- Watched how the influencers were performing
- Checked which posts were popular
- Made changes to the campaign if needed
You can do this too by using influencer marketing services in India or hiring the best influencer marketing agency in India.
Using Different Platforms for Marketing
Under Armour’s campaign didn’t just stay on one platform. They used many social networks to reach more people, such as:
- Facebook: They used Facebook leads to find new customers.
- Instagram: Influencers shared pictures and videos on Instagram, making the brand look stylish.
- YouTube: Under Armour used YouTube videos to show how their products work in real life.
- Email Marketing: They sent emails to people who wanted to learn more about the brand.
By using different platforms, Under Armour made sure everyone could see their campaign. This is one of the benefits of influencer marketing—it helps you reach more people through various channels!
Influencer Marketing Strategies
Under Armour used smart influencer marketing strategies to make their campaign a hit. Here’s what they did:
- Worked with real influencers: They chose influencers who truly loved their products. This made the content feel more genuine.
- Created engaging content: They made sure the influencers created fun videos, pictures, and memes that were interesting to watch.
- Used community marketing: They built a strong community of people who loved Under Armour. These people helped spread the word about the brand.
If you want to start your campaign, think about how you can create exciting content with influencers. You can work with an Instagram influencer agency in India or find influencers who match your brand.
Tips for Starting Your Influencer Marketing Campaign
- Find the Right Influencers: Choose influencers who love your brand and have real followers. Check out a list of all influencers in India or a list of micro-influencers in India to get started.
- Set a Clear Budget: Plan your influencer marketing budget and make sure you know how much you want to spend.
- Create a Fun Campaign: Think of a fun idea for your campaign, and ask your influencers to share it in their way. This makes it feel more real!
- Track Your Success: Keep an eye on how many likes, shares, and comments your campaign gets. This helps you see if your strategy is working.
Conclusion
Under Armour’s influencer campaign shows how powerful influencer marketing can be. By working with the right influencers, creating fun content, and using smart strategies, they reached 200 million people! They made their brand feel strong, trusted, and exciting.
If you want to start your influencer campaign, remember to collaborate with influencers, create fun content, and use different platforms. With the help of Hobo.Video, you can connect with influencers and create amazing campaigns that reach many people.
Influencer marketing is a wonderful way to make your brand shine, and Under Armour’s success story proves it! So, get started, If you are an influencer, Register Here, or, If you are a brand looking for unconventional hypergrowth. Connect with us Here