By Raja Anjana Kothapalli
This article by Hobo Video brings you everything there is to know about the Chingari app. What is the Chingari app? How to use the Chingari app? Is the Chingari app safe? What’s recent with Chingari? Most importantly, how to earn money on Chingari? Read on to find out more.
What Is Chingari App?
Before learning how to earn money on Chingari, let us first know more about what is the Chingari app and how it works. Since the ban on TikTok in India, short video apps such as Chingari, Mitron, Roposo, MX TakaTak, and Josh are becoming more popular. Unlike the Mitron and Josh apps, Chingari has a direct monetization program for its content creators to make money.
Chingari is a 2-year-old social networking and short video sharing app launched in November 2018 by an Indian company. It is founded by three Indians Sumit Ghosh, Biswatma Nayak, and Deepak Salvi. The app has interesting features such as connect with people through the Direct Message feature, seek feed for content from others, download and upload videos, unique augmented reality (AR) filters, GIF stickers, trending news, and easy-to-access photo and video WhatsApp status.
It is available in different languages including English, Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, and Telugu. The app was redesigned and rebranded in June 2020 and since then is gaining more popularity. Currently, it has over 10 million downloads on Google Play Store and over 45 million downloads overall. The app is currently available to over 30 million users in India with 3 million daily active users. The Chingari app is available in over 50 countries as of July 2020.
How To Use Chingari App?
The Chingari app operation is similar to TikTok. But the top banner ad to play quizzes on the app is an attractive feature for the users. The creation, sharing, and viewing of the videos on Chingari are similar to TikTok, VMate, and Likee. However, there are a few minor differences in the function. The users of the app can swipe up or down to view more videos. But they cannot swipe right to view the profile. They have to click on their profile picture at the bottom to view the profile.
The users can download WhatsApp status with just a single tap on the Chingari app. The users can tap the arrow button on the left of the screen, then tap on the WhatsApp status to view the available status photos and videos, and finally select the one they like.
How To Earn Money On Chingari App?
When you create engaging and good-quality videos on a regular basis and have a loyal follower base on Chingari, you are all set to start earning money on Chingari. Hobo Video lists and explains in detail eight different ways to earn money on Chingari.
1. Points Per View
The Chingari app has a direct monetization program unlike its competitor apps such as Mitron and Josh. Chingari pays its content creators based on the virality of their videos. The content creators uploading their videos on the Chingari app will earn points per view. Each view earns the content creator one point. These points/coins earned can be redeemed for money.
To create videos on Chingari, refer to the image below for better understanding. First, open the main screen, then tap on the upload button in the bottom center of the screen. Allow the app to record audio, take pictures and record video, and access photos, media, and files on your device. After these mandatory phone settings are met, tap the upload button. Then select your music from the top center of the screen, use any filter from the variety of filters on the left corner of the screen, set speed and timer, hit the center record button, create a video, edit it if needed, and then post it.
Creators can also earn money on the Chingari app by recording original audio and uploading it to the Chingari library. This gives you 100 Chingari coins. The length of the audio can be upto 60 seconds. Chingari also rewards its best creators and features them on the top of the trending section. If you create a viral video, you can also earn a big fat bonus worth 10,000 coins. 1,000 coins are equal to ₹1 and you need at least 10,000 coins to redeem your points to cash.
Tips To Earn
In order to earn more money on Chingari, the content creators need to earn more points/coins. To earn more points, the creators need to receive more views for their videos. So in the end it all boils down to creating valuable content that has potential virality. Identify your niche, create and post quality videos, actively engage your audience by responding to comments and taking feedback, build a loyal follower base, and finally be consistent.
The users can also earn money through the Game Zone tab on the Chingari app. Users can earn money by practicing the Chingari quiz and they earn more if they win the quiz. The users can also earn money via practicing and winning housie. However, these are promotional events for the Chingari app to grab the social media market share. So the continuance of money-making via Game Zone might not be resourceful over the long run. Moreover, Sumit Ghosh, co-founder of Chingari, announced via his Twitter profile that Game Zone on Chingari will be gone soon and the primary focus of the app will be videos and news.
Therefore, Hobo Video recommends the users who want to consistently earn money on Chingari to focus on creating good quality and engaging videos that have the potential to go viral- earn points per view and redeem your earned points for money. However, that does not mean you cannot have fun playing these games and make some money too along the process while it is still a monetizable option.
2. Chingari Contests
The Chingari app conducts interesting contests on a regular basis. You can participate in the trending contest to earn money on Chingari. Once a contest is announced, read the rules of the contest thoroughly. Create a relevant video and post your contest entry with the specified hashtag. Once you post your video, it will enter into the Chingari moderation pool.
Make sure your video is relevant to the contest hashtag. Otherwise, your video will not be approved and no approval means no Chingari coins. If you use the trending hashtag and your video is approved, then you earn 3,000 Chingari coins. Take care to not spam your content with irrelevant hashtags. Use only one trending hashtag at a time for better results.
The Chingari Stars contest conducted by the Chingari app in August 2020 had a huge response. For this contest, the participants had to create a video that showcased their hidden talent. The participants had to first download the Chingari app, record their video, upload it on the Chingari app, share it with their friends, and ask them to vote. The Chingari Stars contest offered a cash prize of ₹5 lakhs each for every state winner and ₹1 crore to the national winner. The total prizes were worth ₹2.55 crores.
3. View, Comment, Share And Follow
For you to earn money on Chingari, you need not be a creator. Any user can make money by simple actions like view, comment, share, and follow the content on the app. As a user, you can get entertained and earn at the same time on Chingari. You can make money directly onto your Chingari Wallet.
Every user on Chingari earns rewards coins or Chingari coins for every activity they perform on the app. These Chingari coins can be redeemed for Chingari Cash. Every user will automatically get 100 reward coins as a joining bonus as soon as they sign up for the app.
You get reward coins for every video you watch on Chingari. One view gets you one coin. You need to watch the video till the end to earn coins. You get Chingari coins for leaving a comment on your favorite videos. One comment gets you one coin. You will get coins for only the first 50 comments each day.
Likewise, you can earn 5 reward coins for every video you share on Chingari. You will get Chingari coins for only the first 10 shares each day. Following your favorite creators on Chingari not only ensures you never miss out on their latest videos but also gives you Chingari coins. Every new follow will get you 10 reward coins. You will get coins for only the first 25 follows every 12 hours.
The more videos you watch, the more reward coins you earn. The more people you follow, the more coins you receive. So it is as simple as a watch, comment, share, follow, earn, and redeem with Chingari app. 1,000 coins are equal to ₹1 and you need at least 10,000 coins to redeem your points to cash. Redeeming coins to cash can take upto 15 days.
4. Become An Influencer
The increase in exposure to social media led many popular brands to shift their focus from traditional marketing techniques. Marketing directly via traditional techniques took a back seat. Instead, relevant influencers were paid by these companies for more focused and trendy promotion of their brands. To know more about influencer marketing, check out this article.
You can earn money on Chingari by becoming an influencer. Then you can approach the brands in sync with your niche and negotiate mutually beneficial deals. You can make money through brand promotions and campaigns. You can read more on how to collab with a brand here.
The entire process of searching for relevant brands, approaching them, and negotiating deals can be accelerated with the support of influencer marketing platforms. These intermediate platforms provide influencers easy access to potential brands. By using these opportunities, you can collab with brands and earn money on Chingari.
One of the many services offered by Hobo Video is to provide a nurturing platform for micro and nano influencers to reach a wider audience and the brands to achieve targeted marketing. You can check out this article if you want to know more about micro and nano influencers.
5. Join Revenue Sharing Platforms
You can join revenue sharing platforms of popular brands, or e-commerce platforms, or influencer marketplaces to earn money on Chingari. You earn by selling their products and receiving a commission on the sales you initiate. Every platform has its own rules on how this can be achieved. For example, Amazon has its own revenue sharing program called Amazon Associates. You can also earn money on Chingari by becoming a VIP member on Hobo Video for free. The percentage of revenue share is highest at Hobo Video.
Hobo Video is one of its kind social e-commerce platform driven by short videos. It is a vernacular fun video-based localized community. A driven marketplace for Gen Z and millennials. It helps content creators earn money on Chingari via an engaging video commerce ecosystem. You get a share in the revenue from the sales you generate.
With its unique business model, Hobo Video protects the interests of both influencers and brands. It is the only platform that offers as high as 35% share in revenue for its huge network of micro and nano influencers. Hobo Video is a global network of over 24,000 micro and nano influencers in 63 categories with a following of 310 million. With Hobo Video, you can not only earn money on Chingari, but you can also own an online store, sell products, build a follower base, make viral content and connect with trusted brands. You can read more on how to make money Hobo Video here.
6. Get Sponsorships
You can look for sponsors who are interested in footing the bill to create a unique and good quality video. This serves as another way to earn money on Chingari. You can tie up with well-known influencer marketplaces to find relevant sponsors. Though this is not a direct means of money-making, getting sponsorships will financially support you to create quality videos without dipping into your own pockets.
A sponsor can be a relevant brand that has utility in your niche. For example, a cooking oil brand as a sponsor for cooking videos, and a workout app as a sponsor for workout videos. As part of the deal, you might have to display the brand and the product prominently while filming the video.
7. Sell Your Own Merchandise
To earn money on Chingari, you can also make promotional videos to boost the sales of your own merchandise. You can register with websites such as Mazepress to create and sell your merchandise online.
Remember to display your merch in a prominent viewpoint in these promotional videos if possible. This will add extra eyeballs. These eyeballs will eventually help you to earn money on Chingari. For example, if you are making a promotional video to sell your own merch- say a t-shirt, wear a real sample of that t-shirt while filming for the promotional video.
If you are an artist, you can make your Chingari account your own virtual art gallery. If you are a photographer, you can make your Chingari account a virtual place to sell and promote your photographs. It is important to create consistent branding throughout your videos so that your viewers can immediately identify and associate.
8. Promote Your Other Social Media
Using Chingari you can promote the content on your other social media platforms such as Instagram, YouTube, Twitter, Facebook, etc. This can increase the number of your followers on these platforms with the aid of the Chingari app while simultaneously strengthening your network on Chingari.
For example, Manav and Manas, social media influencers with food as their primary niche, operate Food Map Delhi, a food vlog collection across different social media platforms. As of February 2021, Food Map Delhi has 123K followers on Chingari, 64.2K followers on Instagram, and 517 followers on Facebook.
Also, Namratha Gowda, a well-known actress, is a featured star on Chingari with 86.5K followers and 24 million views currently. She has 526K followers on Instagram. Each social media account compliments the other by attracting followers from one platform to join another platform, and vice-versa.
Is The Chingari App Safe?
Elliot Alderson, a well-known security researcher known for discovering loopholes in the Aadhaar website and Aarogya Set app, shared on Twitter that the website of Globussoft, the company behind the Chingari app, has been compromised. According to him, the website’s drop script has reportedly been inserted with a malicious code that redirects the user to various other websites. You can follow the related Twitter thread here.
However, the co-founder of the Chingari app, Sumit Ghosh confirmed that the malicious code has been removed and the security of users has not been compromised. He said that though Chingari was incubated under Globussoft, the security of the website and app has not been compromised by any of this. He said that the Globussoft website and Chingari app have very different security and engineering teams, and are totally unrelated.
What’s Recent With Chingari?
Chingari is working on improving the value of its ecosystem. Its recent redesign and rebranding in June 2020 is a step forward. Moreover, Chingari is also improving and increasing its talent pool to capture more social media market share. It announced that it is open to hiring ex-Bytedance employees after the latter’s massive layoffs following the ban of TikTok in India. Sumit Ghosh, the co-founder of the Chingari app, announced via his Twitter account that, “ex-Bytedance employees who are looking for challenging work in the same space, feel free to reach out to me.”
Chingari is being proactive by collaborating with different platforms to bring more engaging and quality content to its users. For example, the app has tied up with Finstreet to bring forth India’s first crypto education platform. Users can explore and learn about the world of cryptocurrency in the regional languages of their choice.
Recently, Chingari announced a licensing deal with the music label T-series. This deal allows the creators and users in India, West Asia, and SAARC countries to access music owned by T-Series. The deal insulates Chingari from possible lawsuits due to any copyright infringements.
Chingari also announced a collaboration with Merchant Records. Merchant Records is an extremely unique initiative started by Salim and Sulaiman Merchant to revolutionize music. As one of the popular apps for music lovers and creators, this collaboration provides a global platform for all budding artists to showcase their talent. This partnership gives the app’s users an even wider choice in music.
More Chingari App Collaborations
Moreover, Chingari announced a collaboration with Thrace Music, an international record label company. Thrace Music boasts of a playlist by global artists like Brianna, Kate Linn, Monoir, Starla, Dharia, Esotique, and others. Through this collaboration, Chingari can provide a much wider catalog of international music for its users and creators. This partnership will also help in enhancing user engagement.
Chingari also announced a collaboration with NH Studioz to launch the new Chingari Multiplex feature. NH Studioz is a content house and has a library of 1,400 movie titles. This partnership with NH Studioz allows Chingari to offer more modes of entertainment to its users. The majority of the population in India enjoys watching movies and revisiting old classics. This multiplex feature has the potential to further increase the app’s association with its users.
Chingari announced a collaboration with Dekko to introduce infotainment to its users. Dekko is a new short video news app that is focused on delivering trending news summarised in 30 seconds. It caters to the non-English-speaking audience. Through this collaboration, Chingari can offer its users more trusted, accessible, and sharable video news. It can provide a seamless experience to its users to keep themselves updated with global news along with creating and viewing interesting content.
In addition to these collaborations, Chingari currently enjoys more positive reviews and has a good rating on Google Play Store as compared to its counterparts such as Mitron. The future of Chingari looks promising if the app company keeps on its active and consistent adaption to the ever-changing social media scenario.
Start To Earn Money On Chingari
With TikTok being banned in India, Chingari has the potential to grab a good chunk of social media market share. So it is a platform worth looking into if you want to make money online. Hope this article gave you all the information you needed on how to earn money on Chingari. Drop a comment if you have any queries or feedback. Also, check out Hobo Video’s elaborate guide on how to make money on Moj, Mitron, Josh, MX TakaTak, and Roposo.