In 2024, Music Influencers have become a significant force in shaping musical trends and influencing audiences in India. These creators have transformed the way music is consumed and marketed, leveraging platforms like Instagram, YouTube, TikTok, and more. If you’re looking to collaborate with music influencers for your brand or campaign, it’s crucial to understand how to work with them in a harmonious collaboration. This article explores the top 20 music influencers in India and offers tips for successful collaborations.

Introduction to Music Influencers in India and Harmonious Collaboration

Music Influencers in India are changing the game for the music industry. With millions of followers on social media, they have an incredible influence on the tastes, and preferences of their audiences. Whether it’s through music covers, tutorials, or performances, music influencers engage with their followers like no other. However, harmonious collaboration is key when working with them.

Understanding how to create win-win relationships with music influencers is essential for brands, marketers, and artists to maximize their potential. Collaborating in a way that benefits both parties ensures authenticity, audience engagement, and long-lasting partnerships.

1. Smriti Thakur

Smriti Thakur is a renowned and celebrated singer, songwriter and composer from New Delhi, India. She possesses a beautiful voice (which captivates audiences) and derives enjoyment from playing the guitar. Additionally, she takes pleasure in singing soothing melodies. Among her popular songs are Panchi, Chup Hai Kyun, O Sanam, Khwabida and Baari; these tracks exemplify her talent. Her singles, along with collaborative projects, have found success on various music streaming platforms: Jio Saavn, Spotify and Prime Music. However, this success is not merely coincidental, but rather a testament to her hard work and dedication—although challenges do arise in the industry.

2. Saahel

Saahel is a musician who also produces music and sings. At the age of eight, however, he began his studies in classical Hindustani music with his sister. As a child vocalist, Saahel performed for all of the major satellite regional networks and, although he was young, he gave over 150 live performances throughout India. This early exposure to the music scene shaped his career, because it allowed him to hone his craft in diverse settings.

3. Anuv Jain

Anuv Jain, a talented singer and songwriter, as well as a composer hailing from the Indian state of Punjab, has captured the hearts of fans globally. His singles are renowned for their passionate and melismatic vocals. In 2012, however, when he was merely a student in class 11, he took the initiative to establish a YouTube channel, intending to focus solely on instrumental music. Although his early work was instrumental, this did not deter his subsequent success. Fans have since embraced his unique sound, which continues to evolve.

4. Noor Kaur Chahal

Noor Kaur Chahal has become a familiar name in India her prominence as a singer, model and an influencer on platforms like Instagram and YouTube. She has appeared in numerous videos; however, her substantial following—some of which is attributable to her ingenuity and creativity—has drawn the interest of various brands around the globe. Although she has achieved significant recognition, it is her ability to engage audiences that truly sets her apart.

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5. Melissa Srivastava

Melissa Srivastava, a prominent social media influencer, YouTuber, digital content creator and blogger is recognized for her endeavors across these platforms. She manages an Instagram account where she shares diverse content: from the latest fashion trends to travel destinations and product reviews. Her voice is lovely, however, she also enjoys playing the guitar during her leisure time, which adds a unique dimension to her creative expression. Although she is primarily focused on visual content, this musical hobby reflects her multifaceted talents. Because of her engaging presence, she has garnered a significant following.

6. Vipasha Malhotra

Vipasha is a multi-talented artist she also engages in stand-up comedy and writes fiction. Her most recent composition specifically, the Hindi version of Aurora’s Runway has become the most popular song on Instagram. It became so widely celebrated that the Norwegian sensation, Aurora, reached out to her to hear the entire piece! However, this level of success is not easily attained because it requires both talent and determination.

7. Anumita Nadesan

Anumita Nadesan (a twenty-year-old music enthusiast from Trivandrum) has wowed the internet with her breathtaking voice and exceptional musical taste. Melomaniacs and even casual internet users go weak in the knees, however, by her excellent music covers—accompanied by her signature happy smile. The world has been suffering from pandemic-induced cabin fever; thus, it responded positively to her renditions of popular Bollywood songs, which had an undeniable calming effect. Although many artists strive for recognition, Anumita’s unique talent stands out because of the joy she brings to her listeners.

8. Rahul Krishnan

Fusion artist Rahul is notably recognized for his musical explorations involving the flute. He is celebrated for his creation of soulful tracks; however, he also experiments with electronic dance music that incorporates flute melodies. Although his work spans various genres, this fusion sets him apart from others in the field. Because of his innovative approach, many listeners are drawn to his unique sound.

9. Mihika Sansare

Miihika Sansare, a guitarist and singer (who operates out of Mumbai), has cultivated a notable online presence because she consistently posts music covers on social media. However, her work extends beyond just social platforms; she has also collaborated with Prime Video on Amazon.com. Although she has various hashtags, her most recognizable one remains “#MusicWithMihika.” This distinct branding helps to amplify her visibility in the competitive music landscape.

10. Vineet Singh

Vineet embodies a remarkable vitality and is well-known for the animated and vibrant quality of his personality. He is a composer whose creations prominently feature songs focused on specific instruments. These works, which utilise dhol and tabla as their foundation, elevate the energy level in each of his musical compositions. However, some may argue that his style is somewhat repetitive; nevertheless, the infectious rhythm captivates audiences. Although there are various elements in his music, it is precisely this blend that keeps listeners engaged.

Conclusion: Music Influencers in India and Harmonious Collaboration

The world of music influencers in India is vibrant and growing rapidly in 2024. Whether you’re a brand looking to engage with new audiences or an artist aiming to collaborate, building a harmonious collaboration with influencers can help you tap into their vast networks and passionate followings. By understanding their audience, aligning on shared values, and fostering creative freedom, you can ensure successful partnerships that benefit everyone involved.

About Hobo.Video: Music Influencers in India

In the realm of Influencer Marketing for Music, Hobo.Video emerges as an ideal ally for musicians, music brands and content creators. These individuals are seeking to broaden their reach through social media collaborations; however, it is essential to understand the dynamics involved. This partnership can yield significant results, because it leverages the influence of key personalities. Although challenges may arise, the potential benefits are undeniable.

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