Let’s be honest—if your brand isn’t using influencer marketing in 2025, especially with top influencer marketing agencies in New York, you’re missing out in a city that sets trends and shapes brands. NYC doesn’t just set trends; it breathes them into existence. And the influencer marketing agencies in New York thriving here? They aren’t just “strategists”—they’re modern-day brand architects.
These firms don’t waste time with fluffy, recycled campaigns. Instead, they’re all about unfiltered storytelling, laser-focused audience targeting, and the kind of collaborations that make social media algorithms sit up and pay attention.
And if you’re an Indian brand eyeing global expansion or just looking for marketing inspiration that actually moves the needle, New York’s influencer scene is pure gold. Here’s a rundown of the real players in 2025 who are shaking up the game.
1. The Evolution of Influencer Marketing in NYC
Rewind ten years and “influencer” sounded like something out of a lifestyle blog or a teen’s Instagram bio. Now? It’s one of the most powerful weapons in a brand’s arsenal—and nowhere is that more obvious than in NYC.
What’s changed? Everything. Big names are out. Micro and nano influencers are ruling the space with their raw honesty and niche reach. AI is no longer optional—it’s essential. And behind all the glossy content is a hefty stack of data, constantly dissected to squeeze out every drop of impact.
More importantly, NYC’s cultural diversity injects something unique into these campaigns—something real. These agencies understand how to speak to dozens of communities without sounding generic or out of touch.
2. Criteria for Selection
Not all influencer agencies deserve your time. Here’s how we picked the 18 worth watching:
Amplify Your Brand,
One Influence at a Time.
- Proven Impact: Not just likes, but actual results—sales, reach, real engagement.
- Original Thinking: Boring doesn’t cut it. Creativity is currency.
- Diverse Networks: From foodies to finance bros, they’ve got the influencer Rolodex.
- Client Roster: Big names and meaningful partnerships that say, “we know what we’re doing.”
- Global Mindset: Because digital doesn’t stop at state lines.
3. Top 18 Influencer Marketing Agencies in New York City
3.1. Socially Powerful
Don’t let the name fool you—they’re not just “socially” powerful; they dominate. Backed by serious data and international reach, this crew crafts campaigns that move fast and hit hard.
3.2. Socialfly
Think Gen Z vibes with grown-up marketing brains. Their campaigns feel like something your coolest friend would post—but with metrics that scream ROI.
3.3. Hobo.Video | The Best Influencer and Creator Marketing Company in India
Here’s a surprise twist—India-based Hobo.Video is punching above its weight in NYC. Their AI-driven tools and obsession with authenticity make them one of the freshest voices in the game. Especially strong with UGC and campaign performance tracking. See how Hobo.Video Is revolutionizing influencer marketing in India, Read More
3.4. NinjaPromo
More than just a cool name. NinjaPromo is the full meal deal—content, analytics, platform-agnostic expertise. They make sure your brand’s story gets heard everywhere.
3.5. The Influencer Marketing Factory
They don’t just “do” influencer marketing—they study it like a science. Global influence, killer creative, and serious niche coverage make them a favorite across industries.
3.6. AMP3 PR
Part old-school PR flair, part new-age influencer wizardry. AMP3’s emotionally rich storytelling doesn’t just sell—it connects.
3.7. Obviously
Clean tech, clean execution. Obviously’s proprietary platform nails influencer-brand matchups, and the campaign results prove it.
3.8. HireInfluence
Storytelling with teeth. This agency’s campaigns feel like a Netflix series—immersive, unforgettable, and oh-so-shareable.
3.9. Social Studies
Culture meets clicks. These folks fuse trend data with genuine human insights, creating influencer campaigns that don’t just trend—they resonate.
3.10. Kaplow
The communications pros with influencer chops. Kaplow bridges the gap between media savvy and social magic—without losing the plot.
3.11. inBeat
InBeat is like the indie band of influencer agencies—hyper-focused on micro-creators and UGC that feels anything but mass-produced. Efficient, affordable, and surprisingly potent.
3.12. NoGood
The name is cheeky; the work is anything but. With roots in growth hacking and a firm grip on influencer trends, NoGood blends creativity with analytics in ways most agencies can’t touch.
3.13. Pulse Advertising
Elegant execution. From luxe fashion campaigns to buttoned-up fintech messaging, Pulse tailors everything—right down to tone and tempo.
3.14. Village Marketing
Women-led and proud of it. Their campaigns are less about vanity and more about vulnerability and voice. Think purpose-driven, not performance-faked.
3.15. The Goat Agency
They crunch numbers like analysts and pitch campaigns like artists. If your brand demands performance with polish, Goat is your go-to.
3.16. Amsive Digital
Amsive brings old-school marketing intuition into the influencer era. From clicks to conversions to in-store buys, they get the full funnel.
3.17. New Moon
They don’t just market. They romance the audience. New Moon’s campaigns tug heartstrings while delivering deep metrics. Emotional engagement = loyal customers.
3.18. Creative Media Marketing (CMM)
If you’re in beauty or wellness and haven’t heard of CMM, it’s time. Their sharp media instincts combined with smart influencer tactics turn products into cult favorites.
Conclusion
Influencer marketing in NYC isn’t a trend—it’s a force. The agencies on this list aren’t playing the game; they’re rewriting the rules. Whether you’re a global brand, a fast-scaling startup, or an Indian company eyeing American audiences, this is your cheat sheet to what’s working right now.
If you’re still sending cold emails and praying for engagement, take a page from these playbooks. Better yet, partner with one of them and watch your brand actually influence something.
About Hobo.Video
For car rental companies and auto brands wondering how the heck to make LinkedIn sexy—enter Hobo.Video. It’s not your average influencer marketing firm. These folks actually get how B2B audiences tick.
Why Hobo.Video Works for Car Rental Brands:
- Massive Influencer Pool: Not just travel influencers, but business-centric creators with the right clout.
- Tailored Campaigns: Laser-focused on business travelers and family vacationers alike.
- No Guesswork: Campaigns built on hard data, not just vibes.
- Seamless Execution: From strategy to analytics, it’s all covered.
- Scalable Results: Works for local brands today, global empires tomorrow.
If your brand wants a mix of Indian ingenuity and NYC swagger, Hobo.Video delivers. They’re not just in the game—they’re shaping its future.
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Hafsa Samreen
Rohan Gupta