Who Are Micro-Influencers And Why Do Most Brands Prefer Them?
Micro-influencers are the social media influencers who have 1K to 100K followers. They have three important advantages. Firstly, their follower size is not too large so engagement is a difficult task. Secondly, for instance, a brand used 100 micro-influencers. Another brand used one mega influencer (1 to 5 million). Then the former has more probability of achieving a higher reach. Finally, mega influencers will also charge more money. That is to say, micro-influencers are more affordable than macro (100K to 1 million), and elite (over 5 million) influencers. This made many brands starting to choose micro-influencers for their campaigns. In this article by Hobo Video, we list the top 20 micro-influencers in India to follow in 2021.
Hobo Video’s list of the top 20 micro-influencers in India
1. Harshala Patil (harshalaa_)
Harshala Patil is a digital creator from Mumbai. Further, she is a vlogger and YouTuber. She is also one of the top micro-influencers in India. As of March 2021, Harshala Patil has 108K followers on Instagram. Moreover, she has 146K subscribers on YouTube. You can also follow her on Twitter. Further, we have obtained a few insights via GRIN on Harshala Patil’s Instagram account. As per this, she has an engagement rate of 13%.
2. Vansh Taneja (thefood.vlogger)
Taneja is a digital creator and food blogger. He is also one of the top micro-influencers in India. As of March 2021, Vansh Taneja has 97.6K followers on Instagram. You can also follow him on Facebook. We have also obtained a few insights via GRIN on Vansh Taneja’s Instagram account. As per this, he has an engagement rate of 12%.
3. Sonakshi Mehta (sonakshii.m)
Mehta is an entrepreneur and beauty influencer. She is one of the top beauty micro-influencers in India. Moreover, she is the founder of a cosmetics brand called Charon Cosmetics. As of March 2021, Sonakshi Mehta has 39.2K followers on Instagram. We have also obtained a few insights via GRIN on Sonakshi Mehta’s Instagram account. As per this, she has an engagement rate of 10%.
4. Majid Hadi (majid.hadi.786)
Hadi is a car-lifestyle photographer from Hyderabad, India. He creates engaging content on automotive, both photos and videos. Majid is also one of the top automotive micro-influencers in India. As of March 2021, Majid Hadi has 67.4K followers on Instagram. We have also obtained a few insights via GRIN on Majid Hadi’s Instagram account. As per this, he has an engagement rate of 9.65%.
5. Satya Saggar
Saggar is a lifestyle vlogger from Mumbai. He is also a travel and fashion enthusiast. Satya is one of the top micro-influencers in India. As of March 2021, Satya Saggar has 116K followers on Instagram. He further has 361K subscribers on YouTube. You can also follow him on Facebook. We have also obtained a few insights via GRIN on Satya Saggar’s Instagram account. As per this, he has an engagement rate of 8.3%.
6. Ishita Dharnidharka (dharnidh)
Dharnidharka is a lifestyle and travel photographer from Mumbai. Her niches as an influencer include photography, travel, adventure, and lifestyle. She is also one of the top micro-influencers in India. Ishita operates her own website, ishitadharnidharka.com, where she shares her photography. As of March 2021, Ishita Dharnidharka has 92K followers on Instagram. We have also obtained a few insights via GRIN on Ishita Dharnidharka’s Instagram account. As per this, she has an engagement rate of 6.85%.
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7. Nupur Singh (thelazyinsomniac)
Singh is a digital creator from Mumbai. She is also one of the top micro-influencers in India. Nupur is also a photographer and stylist. As of March 2021, Nupur Singh has 101K followers on Instagram. We have also obtained a few insights via GRIN on Nupur Singh’s Instagram account. As per this, she has an engagement rate of 6.11%.
8. Kritika (kritika77)
She is a beauty and fashion enthusiast from New Delhi. Kritika is one of the top micro-influencers in India. As of March 2021, Kritika has 37.7K followers on Instagram. We have also obtained a few insights via GRIN on Kritika’s Instagram account. As per this, she has an engagement rate of 6.05%.
9. 𝐃𝐞𝐞𝐩𝐚 𝐒𝐢𝐧𝐠𝐡 (thepsychologicalfoodie)
Deepa Singh is a digital creator and food blogger from New Delhi. Further, she is better known as thepsychologicalfoodie, her Instagram handle. She is also one of the top micro-influencers in India. As of March 2021, Deepa Singh has 62.9K followers on Instagram. We have also obtained a few insights via GRIN on Deepa Singh’s Instagram account. As per this, she has an engagement rate of 4.8%.
10. Nivedita Samanta (nivi.fitrabbits)
Samanta is a fitness specialist and coach. She is one of the top fitness micro-influencers in India. Nivedita enjoys running in marathons. She is also a performance lead at Adidas Runners India. Further, Nivedita started a fitness venture called FitRabbits in 2016. As of March 2021, Nivedita Samanta has 7.2K followers on Instagram. We have also obtained a few insights via GRIN on Nivedita Samanta’s Instagram account. As per this, she has an engagement rate of 4.27%.
11. Manvendra Singh (thethimarstyle)
Singh is a digital creator from Jaipur, Rajasthan. Further, he is one of the top micro-influencers in India. His niches as an influencer include fashion, lifestyle, and travel. As of March 2021, Manvendra Singh has 29.1K followers on Instagram. We have also obtained a few insights via GRIN on Manvendra Singh’s Instagram account. As per this, he has an engagement rate of 3.91%.
12. Rohini James (rjheartnsoul)
She is better known as rjheartnsoul, her Instagram handle. Rohini James is a digital creator and blogger (rjheartnsoul.com). She is also one of the top micro-influencers in India. Her niches as an influencer include lifestyle and fitness. Also, food and travel. As of March 2021, Rohini James has 48.3K followers on Instagram. She further has 13K followers on Facebook and 4.6K followers on Twitter. Rohini also has 573 subscribers on her YouTube channel. We have also obtained a few insights via GRIN on Rohini James’s Instagram account. As per this, she has an engagement rate of 3.62%.
13. Surabhi Sehgal (supaintsonplates)
Sehgal is a digital creator and food stylist. Surabhi Sehgal describes herself as an autodidactic chef and a globetrotter. Surabhi is one of the top micro-influencers in India. As of March 2021, Surabhi Sehgal has 57.7K followers on Instagram. We have also obtained a few insights via GRIN on Surabhi Sehgal’s Instagram account. As per this, she has an engagement rate of 3.33%.
14. Simmy Makwana
Makwana is a pro-make-up artist and hairstyle. Simmy Makwana is one of the top make-up micro-influencers in India. She is the artistic director at Simmy Make-up Studio & Academy. As of March 2021, she has 88.6K followers on Instagram. We have also obtained a few insights via GRIN on Simmy Makwana’s Instagram account. As per this, she has an engagement rate of 2.56%.
15. Farah Magi (farahmagi)
Magi is a blogger and digital creator. Farah Magi is one of the top micro-influencers in India. Moreover, she is the founder and creative lead at @stateoftheartmedia. As of March 2021, Farah Magi has 38.6K followers on Instagram. We have also obtained a few insights via GRIN on Farah Magi’s Instagram account. As per this, she has an engagement rate of 2.52%.
16. Mohammed Aneez (aneezv)
Aneez is one of the top photography micro-influencers in India. He is a digital creator and photographer. Further, he is a storyteller and minimalist. As of March 2021, Mohammed Aneez has 89.3K followers on Instagram. You can also follow him on Twitter. We have also obtained a few insights via GRIN on Mohammed Aneez’s Instagram account. As per this, he has an engagement rate of 2.44%.
17. Abhinav Singh (asoulwindow)
He is an award-winning travel blogger (asoulwindow.com) and digital creator. Abhinav Singh is one of the top travel micro-influencers in India. Moreover, his work has been published in well-known publications such as Nat Geo and Lonely Planet. He covers all genres of travel. But Abhinav says that he comparatively enjoys rural travel, adventure, offbeat, wildlife conservation, food, solo travel, spiritual, and budget travel. As of March 2021, Abhinav Singh has 16.2K followers on Instagram. He further has 20.9K followers on Twitter and 5.3K followers on Facebook. We have also obtained a few insights on Abhinav Singh’s Instagram account. As per this, he has an engagement rate of 2.22%.
18. Shweta Singhvi (caffeinatedmomblogger)
Signhvi is a digital creator and blogger. She is a travel enthusiast and mom. Further, she is better known as caffeinatedmomblogger, her Instagram handle. She blogs at caffeinatedmom2.home.blog. Shweta is also one of the top micro-influencers in India. As of March 2021, Shweta Signhvi has 38K followers on Instagram. We have also obtained a few insights on Shweta Signhvi’s Instagram account. As per this, she has an engagement rate of 1.83%.
19. Uma Raghuraman (masterchefmom)
Raghuraman is a doting mother and a passionate chef. She is better known as masterchefmom, her Instagram handle. Uma is a blogger and one of the top food micro-influencers in India. She also has been part of the promotional campaigns of many brands. Further, she is the author of My Genius Lunch Box. As of March 2021, Uma Raghuraman has 91.9K followers on Instagram. She further has 16.4K followers on Facebook and 14.2K subscribers on YouTube. She also has 2.2K followers on Pinterest and 983 followers on Twitter. We have also obtained a few insights on Uma Raghuraman’s Instagram account. As per this, she has an engagement rate of 1.54%.
20. Shruti Wahi (bespokegrub)
Wahi is a digital creator and blogger. Her niches include beauty and fashion. Also, luxury and lifestyle. She is one of the top micro-influencers in India. BeSpokeGrub is the blog of Shruti Wahi. Here, she shares her thoughts on topics such as fashion, lifestyle, food, restaurant reviews, film reviews, and book reviews. As of March 2021, Shruti Wahi has 125K followers on Instagram. She further has 2.6K followers on Facebook and 2K followers on Twitter. We have also obtained a few insights on Shruti Wahi’s Instagram account. As per this, she has an engagement rate of 1.51%.
Metrics behind the top 20 micro-influencers in India
We, at Hobo Video, took into account 3 major metrics in order to decide on our final list of the top 20 micro-influencers in India. They are:
Engagement:
This metric is used to observe the engagement level generated by the content. It includes the number of reactions and comments. Above all, the engagement rate of the influencer.
Content:
The content should have good visual and audio quality. Further, it should be unique and engaging, and it has to be relevant to their niche. The timeline of the content also needs to be consistent.
Followers:
The influencers should have a huge and loyal follower base. Further, they need to actively engage with their followers. However, more weightage is given to engagement (50%). Then content (30%) and finally the number of followers (10%) of the influencer.
Which micro-influencer did you like the most?
How did you like Hobo Video’s list of the top 20 micro-influencers? Who did you like the most? Let us know your thoughts on this article by leaving a comment. Feel free to ask any queries and we welcome your feedback. You can also read about the top gaming influencers and photography influencers.
Pritha Ash
Kunal